OAM

ELEMENT 1
MARKET POTENTIAL (25%)

ELEMENT 1 ATTRACTIVENESS SCORE AND JUSTIFICATION

MARKET POTENTIAL (25%) SMARTPHONE SMARTPHONE REPAIR
DISTRIBUTION BUSINESS
BUSINESS
1. Market Need RATING: RATING:
- Does the business provide high value to customers?
- Does it have a short payback period? JUSTIFICATION: JUSTIFICATION:
- If it is a product, is it durable? affordable, or new?
- If it is a service, is it highly in demand?

2. Market Structure RATING: RATING:

- is it an emerging market or a declining one?
JUSTIFICATION: JUSTIFICATION:
3. Market Size RATING: RATING:
Is the market already established or still
unpredictable? Will it be something worth the while of JUSTIFICATION: JUSTIFICATION:
the entrepreneur or just very small?

4. Growth Rate RATING: RATING:

- Does the market grow fast or slow?
JUSTIFICATION: JUSTIFICATION:
5. Market Capacity RATING: RATING:
- is the market fully capacitated or undercapacitated?
JUSTIFICATION: JUSTIFICATION:
6. Market Share RATING: RATING:
- Is it easy to acquire new markets?
JUSTIFICATION: JUSTIFICATION:
7. Cost leadership RATING: RATING:
- Is it cost efficient to sell/operate or too costly?
JUSTIFICATION: JUSTIFICATION:
Average Score: RATING: RATING:
(total score / 7)
JUSTIFICATION: JUSTIFICATION:
Description
Market Potential Score: Average score * 25% = Average score * 25% =
ELEMENT 2
FINANCIAL FEASIBILITY (25%)

ELEMENT 2: Financial Feasiblity (25%) ATTRACTIVENESS SCORE AND JUSTIFICATION

SMARTPHONE SMARTPHONE REPAIR
DISTRIBUTION BUSINESS
BUSINESS
1. Net Income RATING: RATING:
- Will it be a steady or unpredictable stream of
income? JUSTIFICATION: JUSTIFICATION:
- Will it have high cost of sales or will it be cost-
efficient?

2. Return of Investment and Capital Recovery Period RATING: RATING:

- Will the capital be recovered faster and with high
returns? JUSTIFICATION: JUSTIFICATION:

3. Capitalization RATING: RATING:

- Does it have reasonable or unreasonable
capitalization? JUSTIFICATION: JUSTIFICATION:

4. Free Cash Flow RATING: RATING:

- Will the business still be liquid after allocating funds
to capital expenditures? JUSTIFICATION: JUSTIFICATION:
- Will it have high or low sales growth?
- Will it be asset or sales intensive?
- Will it require higher of lower working capital?
- Will it incur high or low research and development
costs?
- Will it have high or low gross income?

Average Score:
(total score / 4)

Description
FINANCIAL Score: Average score * 25% = Average score * 25% =
ELEMENT 3:
COMPETITIVE ADVANTAGE AND ENTREPRENEURIAL RESOURCES (50%)

ELEMENT 3: Competitive Advantage and SMARTPHONE SMARTPHONE REPAIR

Entrepreneurial Resources (50%) DISTRIBUTION BUSINESS
BUSINESS
1. Control Over Prices, Distribution, and Costs RATING: RATING:
- Will the business have a strong or weak control over
prices, distribution and costs? JUSTIFICATION: JUSTIFICATION:

2. Barriers to Entry RATING: RATING:

- It is easy or difficult to enter into this business?
- are there any legal or proprietary protections JUSTIFICATION: JUSTIFICATION:
required like exclusivity?
- is the competition not yet aggressive or tough
already?
- is the business accessible to customers?
- is it easy to build customer relationships or does it
require intensive work?

RATING: RATING:
3. Degree of Fit
- is the entrepreneur fit to establish the business? JUSTIFICATION: JUSTIFICATION:

RATING: RATING:
4. Entrepreneurial and Technological Differentiation
- will the entrepreneur offer new smartphones versus JUSTIFICATION: JUSTIFICATION:
its competitors?
- is the business an
“I first”
(the concept is original) or a
“me too” (follows what the competitors are offering)?

5. Service Management RATING: RATING:

- will the business offer seamless service to its
customers, including after sales? JUSTIFICATION: JUSTIFICATION:

6. Timing RATING: RATING:

- is the business right on time where business
opportunities and entrepreneurial resources are JUSTIFICATION: JUSTIFICATION:
conspiring?

7. Fatal Flow RATING: RATING:

- is the business risk-free?
JUSTIFICATION: JUSTIFICATION:
8. Flexibility RATING: RATING:
- is the business adaptable to change or is it
traditional? JUSTIFICATION: JUSTIFICATION:

9. Opportunity Orientation RATING: RATING:

- Does the entrepreneur think the opportunity is long-
term or just short-term? JUSTIFICATION: JUSTIFICATION:

10. Pricing RATING: RATING:

- will the entrepreneur go for price leadership or will
he or she lower prices? JUSTIFICATION: JUSTIFICATION:

11. Place of Distribution RATING: RATING:

- is the business accessible to many or to a limited few
only? JUSTIFICATION: JUSTIFICATION:

12. Margin for Mistakes and Errors RATING: RATING:

- Can the entrepreneur afford to commit mistakes or is
he or she not ready yet for risks? JUSTIFICATION: JUSTIFICATION:
-Will the entrepreneur have the propensity to succeed?

13. Industry and Technical Experience. RATING: RATING:

- is the entrepreneur highly skilled and experienced in
the chosen industry? JUSTIFICATION: JUSTIFICATION:

14. Integrity, concern for the new venture, and RATING: RATING:
intellectual honesty
- Does the entrepreneur have a high degree of JUSTIFICATION: JUSTIFICATION:
integrity and concern for the new business?

-is the entrepreneur willing to understand what he or

she does not know?

15. Personal Goals and Fit RATING: RATING:

- Does the entrepreneur have a clear objectives and do
these objectives match his or her resources? JUSTIFICATION: JUSTIFICATION:

16. Desirablitiy RATING: RATING:

- Does the business match the entrepreneur’s lifestyle
and preference? JUSTIFICATION: JUSTIFICATION:

17. Stress Management RATING: RATING:

- Will the entrepreneur be able to bear the stress that
a new business brings? JUSTIFICATION: JUSTIFICATION:

Average Score:
(total score /17)
Description
COMPETITIVE ADVANTAGE AND ENTREPRENEURIAL Average score * 50% = Average score * 50% =
RESOURCES Score:

Opportunity Attractiveness Matrix ATTRACTIVENESS SCORE AND

(OAM) Elements JUSTIFICATION
SMARTPHONE SMARTPHONE
DISTRIBUTION REPAIR BUSINESS
BUSINESS
Market Potential (25%)

Financial Feasibility (25%)

Competitive Advantage and
Entrepreneurial Resources (50%)

Total: