Name: Joseph yinka Israel

Matric no:215538

Department: industrial and production engineering

Level:500

Product development of apple

In the history of technology, there are moments when a revolutionary product emerges, reshaping
entire industries. Apple has been fortunate to introduce several of these game-changers. The journey
began in 1984 with the Macintosh, not merely changing Apple itself but also redefining the entire
computer industry.

In 2001, Apple unleashed the first iPod, not just altering how we listen to music but revolutionizing the
entire music industry. Fast forward to today, Apple unveils three more revolutionary products:

1. Widescreen iPod with Touch Controls: The first in this trio combines the beloved iPod with innovative
touch controls, making music and media consumption a truly immersive experience.

2. Revolutionary Mortgage: The second product, shrouded in mystery, promises to disrupt the financial
world. Details are scant, but Apple's track record suggests that it will redefine the mortgage and lending
industry.

3. Breakthrough Internet Communications Device The third product is a communication powerhouse.

Blurring the lines between an iPod, a phone, and a communicator, it fuses these functions into one
seamless device. Apple aptly dubs it the iPhone.

Before delving into this groundbreaking device, it's important to understand the context. At the time,
smartphones were often considered "smart" but fell short in user-friendliness. They typically featured
plastic keyboards and complex interfaces. On a Business School 101 graph, they leaned towards being
smarter but not easy to use.
Apple's vision was different. They aimed to create a leapfrog product - one that was not only incredibly
intelligent but also remarkably user-friendly. The iPhone represents this ambition, reinventing the phone
and setting a new standard for mobile technology.

The iPhone was more than a product; it was a paradigm shift in how we interacted with technology, and
its impact rippled across the entire smartphone industry. It stands as a testament to Apple's unwavering
commitment to changing the world through revolutionary innovation.