Sample 2

Discuss the ethical issues such as inhumane working conditions, bad treatment
for workers in China.

FAILED
❏ incomprehensible language
❏ poor language led to an inability to present an argument clearly
❏ research is attempted, but not used well
❏ referencing is failed
❏ personal language is used
❏ formatting
Sample 5
Compare the quality of education between online and offline methods.

PASS
❏ content of the essay does not effectively respond to the essay task
❏ argument structure and its logic is unclear
❏ personal language is used
❏ minimal research of questionable quality (e.g. blogs were cited)
❏ problems with formatting in-text citations and references
Sample 3
Examine glocal marketing strategy and how companies should apply it in their
process of glocalization.

CREDIT
❏ some paragraphs are descriptive rather than analytical
❏ minimal research
❏ introduction lacks the necessary features
❏ problems with formatting in-text citations and references
Sample 1
Businesses that consider environmental impacts will gradually lose in profit.
Critically evaluate the statement.

DISTINCTION
❏ strong in critical thinking, argument structure, and language use.
Sample 4
Examine roles of human resource management in employee retention.

HIGH DISTINCTION