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  • 5 Steps To Building A Marketing Funnel 1709041877

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    Rifat Rahman
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    1. The document outlines 5 steps to building a marketing funnel: setting an ideal customer profile, mapping the customer journey, building awareness of the problem, establishing interest in the solution, and closing with conversion. 2. The first step is to define the ideal customer by understanding their pain points and how the offering can resolve them. 3. The second step is to map the customer's journey from first learning of the problem to purchase in order to understand where branding can intervene. 4. The final three steps divide the funnel into awareness, interest, and conversion phases with guidance on messaging and calls to action for each.

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    5_Steps_to_Building_A_Marketing_Funnel_1709041877

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    1. The document outlines 5 steps to building a marketing funnel: setting an ideal customer profile, mapping the customer journey, building awareness of the problem, establishing interest in the solution, and closing with conversion. 2. The first step is to define the ideal customer by understanding their pain points and how the offering can resolve them. 3. The second step is to map the customer's journey from first learning of the problem to purchase in order to understand where branding can intervene. 4. The final three steps divide the funnel into awareness, interest, and conversion phases with guidance on messaging and calls to action for each.

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    © All Rights Reserved
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    3 views7 pages

    5 Steps To Building A Marketing Funnel 1709041877

    Uploaded by

    Rifat Rahman
    1. The document outlines 5 steps to building a marketing funnel: setting an ideal customer profile, mapping the customer journey, building awareness of the problem, establishing interest in the solution, and closing with conversion. 2. The first step is to define the ideal customer by understanding their pain points and how the offering can resolve them. 3. The second step is to map the customer's journey from first learning of the problem to purchase in order to understand where branding can intervene. 4. The final three steps divide the funnel into awareness, interest, and conversion phases with guidance on messaging and calls to action for each.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    STEPS TO

    5
    BUILDING A
    MARKETING
    FUNNEL

    Zeeshan Ahmed
    Chief Marketing Officer
    Brain Station 23 PLC
    1
    IDEAL
    CUSTOMER
    PROFILE (ICP)
    Who we are selling to is just as important as what we are
    selling. Setting the ICP will enable us find the right target
    market with the right solution.

    Begin by Asking Yourself:


    Who am I serving?
    What pain point will I resolve for them?
    Does my offering do exactly that?
    How can I be different from existing providers?
    2
    THE
    CUSTOMER
    JOURNEY
    Map out the Customer’s journey from the beginning to the
    end and understand at which point your brand can
    intervene.

    Begin by Asking Yourself:


    What triggers the customer to address the pain point?
    How do they find a solution?
    What is the journey from exploration to purchase?
    What are they asking during the journey to come to a
    conclusion?
    3 AWARENESS
    Divide your funnel into 3 parts beginning with Awareness.
    Don’t focus on only talking about you or your brand, but
    also educate the customer more about the problem.
    Begin by Asking Yourself:
    How important is the problem to the customer?
    What value would it bring by solving it?
    How can I place myself as a credible thought leader who solves
    this problem for them?
    How do I tell people I solve this problem better than everyone
    else?
    4 INTEREST
    Now that the customer knows that you are a option to
    solve their pressing problem. Build on why you should be
    the one to solve it and how you’re better than everyone
    else!

    Focus On:
    Building answers on how you solve the problem differently and
    how that’s better.
    Present your product with all it’s might and glory.
    5
    CONVERSION
    Once the customer is convinced that you’re the right, its
    time to go for the “deal”.

    Focus On:
    Getting the pricing right.
    Would a free-mium mode work?
    How to make onboarding as easy as possible for the customer?
    LET’S
    RECAP!
    Set the Ideal Customer Profile (ICP)
    1

    Understand the Customer Journey


    2

    Build the Awareness Phase


    3

    Establish the Interest Phase


    4

    Close with the Conversion Phase


    5

    Zeeshan Ahmed
    Chief Marketing Officer
    Brain Station 23 PLC

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