Professional Documents
Culture Documents
Leadership Capabilities
26 Our offer
A very warm welcome to Hult EF Corporate Education – the B2B division
combining the best of EF Education First and Hult International Business School.
When my father, Bertil Hult, founded EF over 55 years ago with the mission to
‘open the world through education’, I do not think he would have believed how the
company would grow and evolve. What started off as a small business has today
grown into a truly global organization providing education and experiences to
students, companies and governments around the world. That includes thousands
of corporate employees from leading international companies.
2021 marks another moment in our history as we formally combine our B2B
focused divisions to form Hult EF Corporate Education. This new business
will allow us to provide even more support and even greater impact for our
corporate and government clients. In the context of an ever-changing world and
growing demands to rapidly and constantly upskill employees, Hult EF will help
organizations and executives of all levels to develop the most critical business
skills, attitudes and behaviors they need, now and in the future.
I very much hope you will choose us to support you on your learning journey.
Dhp Hut
Philip Hult
Chairman
About us
We are a large, experienced global
education organization with the expert,
niche knowledge of a boutique provider.
Located on the site of King Henry VIII’s royal EF Education First was created in 1965 by young
palace, Ashridge has been a pioneer in practical Swedish entrepreneur Bertil Hult, taking advantage
and experiential Executive Education for 60 years. of a leap in international travel by opening English
schools in the UK for foreign students. These were
Founded in 1959, Ashridge joined forces with some of the world’s first experiential learning
Hult International Business School in 2015. Triple- programs – a simple but effective way to learn
accredited with a consistently high global ranking, which has helped EF become the world’s largest
it is known for ground-breaking leadership educational organization.
thinking on EQ, action research, relational
coaching and transformational leadership. With a mission to “open the world through
education”, EF has since helped millions of
people of all ages improve their language and
cultural fluency.
A brief timeline
1959 1960s-90s
Ashridge Management School is founded Ashridge morphs from a management college into
as a joint venture between Unilever, Shell an internationally recognized business school, an
and Guinness to educate their executives organizational development consultancy and the leading
institute of executive education it is today
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55 + 60 2m
years’ experience* learners in the last five years
600 79
worldwide schools and offices average executive education NPS score
52,000 4.8
worldwide staff language program average
student rating
2021
Hult EF Corporate Education is
borne, combining the skills and
resources of Hult International
Business School and EF
1999 2003 2015 Education First
Ashridge opens its Hult International Ashridge Executive Education
first Virtual Learning Business School is becomes part of Hult
Resource Centre founded by Bertil Hult International Business School
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We believe in the power of people
– to inspire, to innovate, to collaborate
and to positively impact their teams, their
organizations and their societies
The critical competencies needed today are Learning and development teams are
increasingly those that help individuals navigate tasked with equipping their workforce with
change and disruption, encourage curiosity the skills, attitudes and behaviors to respond to
and which enhance human connections: today’s challenges.
communication, relational skills, collaboration
and cultural awareness, emotional intelligence, To do this, they need expert knowledge, local
personal resilience and leadership capabilities. support, and customized, integrated, quality
learning that creates results. They also need a
simple implementation process to save time and
Your business needs money, as well as means of monitoring progress
and return on investment.
people who can build strong
human connections. This is where Hult EF comes in.
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How Hult EF can help.
We do this by
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We create impact across today’s
most pressing business challenges.
We work with clients from the ground up to understand their
challenges and how our programs can best help them.
We helped a large international tech and relevant, flexible learning options. Together
company increase their proportion of with the client, we created an engagement
women in leadership roles through access program for women including quarterly events,
to English training. incentives and study competitions – all supported
by the CEO and regional leadership.
The client was dissatisfied with the small
proportion of women in leadership roles. As a result, recruitment of women in Brazil has
English proficiency was identified as a key increased 13% in a year, language proficiency
factor in career progression. has grown significantly and the program has now
been replicated in other major hubs.
Starting in Brazil, we helped the client by
providing large-scale language skills assessment
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Business challenge: Wellbeing and Resilience
A large professional services firm used our A large group of executives attended an
coaching expertise to help employees improve interactive coaching session that allowed
both their own resilience and wellbeing, as well everyone to experience coaching as a method, to
as that of their colleagues. develop listening and feedback techniques, and
take new ideas back into the business.
The firm have been leading the way for the
business group in supporting staff in these areas. Feedback from participants has been very
As a group of professionals, they wanted to reflect positive, with many positive messages about the
on their own resilience and wellbeing during the value and practicality of the content, the style of
stressful period of the Covid pandemic. delivery, and the opportunities to practice.
This airline worked with us to develop a set We offered access to our online English school,
of cultural and linguistic skills which helped focusing particularly on specialist content for
rebuild their strong customer service culture. Aviation, Business and Hospitality, and built a
steering committee of business and HR leaders to
Famed for its customer service, the airline keep the project on track.
worried that service levels were slipping as
their business grew internationally. A largely Staff are now more confident to speak up in
domestic workforce and customer base had led meetings and to deliver a high-quality experience
to low language proficiency and a lack of cultural for their teams. Senior Learning and Development
awareness that was holding them back. have linked performance reviews and KPIs at
different seniority levels to our frameworks
and benchmarks.
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We are learning experts
Our practical and relational approach to learning focuses on
personalized and immersive experiences to create visible personal
and organizational impact.
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Our learning solutions are:
Our Executive Education faculty are leaders in We only hire fully qualified teachers with a
their field, basing their programs on the latest degree, relevant teaching experience, and a
research and our solid academic foundations. native-level command of the language. Many
of them also have significant business and
They have skills and experience as CEOs, industry expertise.
CFOs, entrepreneurs and HR heads. They
know the reality of business and focus on the We offer continuous professional development
application of business, not just the theory. They and training for all of our teachers and give them
are professionals who educate, not lecturers access to our Teacher Community, full of support
who lecture. materials, tips, ideas and guidance.
By being involved during simulations and program Our teachers are evaluated through reviews of
experiences, faculty help participants make the their course outlines, observations of lessons,
connection from theory to practical application the use of digital tools and, of course, feedback
and transfer learning back to the workplace. from students.
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Innovation through technology
and academic research
We’re creating life-changing experiences through
cutting edge academic research and the use of
new technologies, making education more relevant
and immersive.
Nobody else comes close to matching our What is an AI-driven learning experience?
investment in R&D for academics and new An AI-driven learning experience means that it is
technologies. With a large EdTech team in personalized and that it adapts to the learner’s
London, Shanghai and Lucerne, we are hard at progress, feeding from their learning history and
work shaping the future of learning. manual data from those facilitating or teaching.
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A few samples of our research
Speaking truth
to power at work
How we silence ourselves and others
‑ Interim survey results
Encouraging employees to speak up has become This book contends that compassion is key to
an organizational imperative in order to identify business performance. It offers a transformative
misconduct and to garner innovative ideas. approach for managers and co-workers alike.
EF EPI
EF English Proficiency Index
A Ranking of 100 Countries and Regions by English Skills
www.ef.com/epi
EF SET
EF Standard English Test
Take the free test at
www.efset.org
The report explains why sleep matters, and why The world’s largest benchmark of global English
a lack of sleep could be the much simpler answer standards across countries, regions, industries
to many organizational problems often blamed on and various demographics.
the working environment.
Partnerships and social impact.
As a large, global company, we take our corporate
responsibility seriously. We run a number of
programs focused on international impact, and also
partner with a range of organizations in order to
broaden our reach.
Hello Zero is our commitment to offset We have a strong commitment to grow diversity
all of our global carbon emissions. and equality and reduce systemic bias. As part
Our goal is two-fold: to be carbon negative every of this we commit to share educational tools,
year starting in 2021, and to eventually become resources, and platforms to combat systemic
historically carbon neutral, removing all of the racism and discrimination within and outside EF.
carbon we have ever emitted. As a first step, We also continually audit our programs, services,
we’ve partnered with Eden Reforestation Projects language, and marketing to strengthen inclusivity
to plant 3 million trees in Africa in 2021. in everything we do.
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Owners of Pro cycling team
EF Education-Nippo
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“ Hult EF provided us with all the technical expertise
and customer support that was needed to ensure
a successful integration of their language platform
with our LMS. We achieved this with no development
work on our side and in a very short time.
– Technical Team Manager, Orange
Our program offering
We help your team reach their potential through a
full learning portfolio.
Intercultural
Language Assessments
Communication
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Executive Organizational Executive
Education Development Coaching
p 36 p 40 p 42
On-demand Learning
Team Coaching
Platform
Qualifications &
Apprenticeships
Assessment
Solutions
Our assessment solutions are context-
driven, data-driven, and delivered at scale
throughout the world.
Talent Assessment
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Impact Assessment Language Assessments
To maximize learning impact across programs, we Our EF SET testing suite was developed over 5
offer online, high-standard evaluation solutions, years with leading scientists in the field of English
including diagnostics, polls, NPS data, post- assessment. It is aligned to the internationally
program confidence measures, dashboard data, recognized CEFR – the Common European
and standard impact surveys. Framework of Reference for languages – and
provides the first free standard measure of
Our in-depth employee questionnaires, anyone’s English proficiency level, just like
conducted online or in-person, create distinct TOEFL®, TOEIC® or BULATS®. It can be used for
groups of learners (or 360 data) through group-wide testing and needs assessment in any
interviews designed to understand the experience organization, at any scale.
of learning in depth. Comparing successful and
challenged learners helps measure change, Through our World Languages testing suite,
results and accomplishments. we also offer assessments in French, German,
Spanish, Japanese, Korean, Mandarin and Russian.
For all levels of your organization – Language & Communication
Language &
Communication
Companies, organizations and individuals
grow through communication. With our
expertise in learning methodologies and
innovation in the space of education,
we offer impactful programs that cover
all languages and create a deeper
understanding of cultural values and
perspectives.
We offer all key languages in all training formats: Language for business and government
online, face-to-face, or at one of our language
centers around the world, for all levels and Thousands of organizations around the world
all needs. Our business and industry-specific have chosen us to provide custom language
courses boost real-world communication programs for employees at all levels; both within
proficiency. the private and public sectors.
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Advanced Business Communication Intercultural communication
Strong English skills are a key foundation for Culturally diverse teams perform better, but
communication in international workplace only if they can communicate effectively. This
environments. But confidence and fluency in happens through speaking a common language,
interpersonal communication are also particularly but also through mastering cultural, industry and
critical in workplace contexts. workplace norms and behaviors.
We have programs tailored for individuals with We work with global teams to enable them to
intermediate to advanced English who want to connect with one another across language and
elevate and activate their English language skills culture, giving them skills to better communicate
in a business setting. Those programs include and to develop deeper mutual understanding.
exclusive business school content combined with
expert-led 1:1 language workshops that bring
communication skills to life.
For all levels of your organization – Language & Communication
Learning Formats
Online
As one of the world’s most innovative online Key elements of our online school
learning schools, our independent self-study
programs, teacher-led group sessions and private • Market-leading, innovative and
lessons are best in class. adaptive technology
• Seamless mobile learning experience
We have built an online school that our learners • Unparalleled depth of engaging, video-
love, and which generates results. Our intuitive based business content, all developed by EF
interface makes it easy to access the content as (2,000+ hours)
well as our expert teachers, available 24/7. • Fully qualified, experienced, native-level
teachers available at the click of a button
• On-demand video group classes
• Fully transparent reporting
• 24/7 technical and academic
live chat
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Face-to-face Study Abroad
One dedicated teacher, multiple platforms: a Unparalleled quality, immersive learning, fast
customized learning journey from start to finish results. When it’s vital that learners get up to speed
for companies and individuals, supported by our quickly, Study Abroad offers a life-changing,
EdTech innovations. impactful dive into local language and culture.
Business
Foundations
A rapidly changing world has led to a
dramatic shift in the skillsets required
of every business person, whatever
their level.
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Leadership Live and digital transformation, business strategy
and change and communication. Thanks to
Our on-demand executive education platform is our diagnostic tools and customer support,
accessible on any device. Learners can access participants can pinpoint the development areas
courses and content developed by our world- they need to focus on.
class faculty, and tailor their experience to focus
on their learning priorities. Flexible set-up
Depending on the organization’s needs,
FEATURES & BENEFITS Leadership Live can exist as a standalone
platform or be integrated seamlessly with any
Personalized education LXP, LMS or intranet. Participants can easily
Custom recommendations from our extensive access their training with a single sign-on.
core portfolio concentrate on your needs. We can
also build tailored learning journeys and playlists Seamless Reporting
specific to your organization’s development Our HR Dashboard can provide L&D/HR teams
goals. with live analytics and insights on user activity
and progress. We also make suggestions to drive
Exclusive Content overall engagement and ROI.
We cover topics essential to career growth,
including personal leadership, innovation
For current and future leaders – Executive Education
Executive
Education
We deliver transformative and experiential
executive education programs, on
the most critical leadership skills and
behaviors for today’s world, to have a
long-lasting, positive impact on individuals,
organizations and society.
Our programs are focused on the most critical Corporate executives, entrepreneurs, and
leadership skills and behaviors for today’s researchers – our executive education professors
world. We have developed world-class content are internationally renowned for their business
and research-backed methodologies rooted in practices and thought leadership. They are
experiential learning that are laser focused in experts in initiating cultural transformation
helping organizations and executives excel in and change and encouraging innovation, while
their roles. keeping their learners’ unique business and
personal contexts in mind. They are committed
to creating lasting business impact and delivering
Learning formats real results to individuals as well as organizations.
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Customized Solutions Program delivery
Our world-class faculty bring a combination of
We have deep expertise designing and delivering disciplines and perspectives to develop a richer,
customized learning solutions for executive more holistic, picture of leadership - one suited
education, rooted in client inquiry and co- to the complexity of the modern business world.
creation. Our solutions relate to real business In practical terms – we blend live virtual, face-to-
challenges, and have meaningful impact. face, blended, and online self-study and place a
large emphasis on experiential learning.
We create programs that address your strategic
needs, support behavioral change and strengthen Continuing the learning
organizational talent. Our results-driven Part of our ethos is to ignite a learning or growth
methodology combines the latest research and mindset in participants. We don’t believe the
academic theory, experiential and immersive learning ends when formal interventions have
learning as well as practical application. finished. We follow up with action learning, peer
coaching and online playlists, and support you to
Inquire, diagnose and design build this mindset internally.
We get to know you, your business context, and
what your people really need to be great leaders, Measuring success
encourage change, and build a better future. We set our success targets at the start of every
program. This means we can deliver tangible
Building engagement and transparent measurements of the program’s
We work with you to engage, excite and inspire impact across the organization.
participants from the beginning, involving them in
the program design and preparing them for their
learning journey, through psychometric tests and
online on-demand playlists.
For current and future leaders – Executive Education
In a world where change is the only constant, Our world-renowned faculty designs degrees that
our Open Programs teach leaders how to change tackle the key issues global organizations face:
themselves, their teams and their organizations. development, innovation, sustainable leadership
and coaching for success.
We think the best way for senior leaders to learn
is to take them out of their everyday environment Go to hult.edu to find out more.
and immerse them, along with diverse peers facing
similar challenges, in a short, intense experience.
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“ Today’s world needs a different kind
of leader: empowering leaders who
inspire collaboration, resilience &
psychological safety no matter how
extreme the disruption. With Hult
EF, we achieved significant, award-
winning impact across thousands of
ICRC leaders”
– Head of HR, International Committee
of the Red Cross
For current and future leaders – Organizational Development
Organizational
Development
We offer a relational coaching and
consulting practice which focuses on
developing organizational capabilities
through alignment of people, strategy,
structure, processes and rewards.
We work relationally and collaboratively, We work with people, we don’t impose on them,
partnering and co-creating with clients to enable to co-create new ways of working and to harness
sustainable change within an organization. We the power of people to change organizations. This
seek ongoing mutual influence between the client generates the high levels of energy required to bring
and ourselves. about fundamental and sustained cultural change.
Organizations are a set of complex human Many change initiatives unwittingly reinforce
interactions, so with any form of whole systems existing cultural patterns and beliefs. We help
change, everyone plays a role - with leaders surface deep cultural beliefs and assumptions in
being “powerful participants.” order to disrupt existing cultural patterns to allow
the new to emerge.
We consciously and responsibly shift how people
engage with each other and build change agency
as a skill. We actively involve a broad cross-section
of people, and work with the existing culture in
order to reinforce the desired cultural shift.
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Our focus areas Our Credentials
We work with you to identify the challenges and We are internationally regarded as a Centre of
offer customized solutions, from one-to-one Excellence for organizational development (OD).
coaching to large group events. We focus on: For several decades, under our former Executive
Education brand, Ashridge, we have been at
• Inquiry & dialogue the forefront of developing OD consultants and
• Enabling and encouraging participation change agents through innovative development
• Relational and value-based working programs and leading research.
• How people interact
• Working on real organizational challenges We create award-winning custom programs – such
• Balancing practical and human concerns as those with Diabetes UK, NIHR and Swarovski,
that are informed by our expertise in OD and
Change, enhancing the impact of leadership
How we can support you development and ensuring the programs are
relevant and fit the organizational context.
• Creating sustainable change and
transformation OD practitioners are developed every year through
• Acknowledging the genuine issues in your our Doctoral program in Organizational Change,
organization and working collaboratively as well as through custom programs for clients
around them such as Bayer, Suntory and the Home Office.
• Developing your team of OD consultants
and experts
• Developing your board and executive team.
For current and future leaders – Executive Coaching
Executive
Coaching
Our world-class executive coaches offer
professionals of all levels the time and
space to reflect, explore new ideas and
achieve their full potential.
95 NPS score
86% of clients said they got their investment back
1 in 5 got 50x their investment back
* From research conducted with 100 senior executives in Fortune 100 companies
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Business savvy coaches Ashridge Centre for
Executive Coaching
We have a network of over 260 accredited
world class senior-level coaches with successful The Ashridge Center for Coaching (ACC) is an
business backgrounds, located all over the internationally recognized Center of Excellence
world. Our extensive experience as business and provider of standards of the profession.
leaders gives us a robust perspective on the Its aim has been to build bridges between
nature of leadership, organizational change and science and practice and to promote rigorous,
development. We can effectively support leaders academically sound and ethical foundations for
on their wider agenda, notably on strategy, the executive coaching field Research from the
performance, teamwork, communication ACC informs our executive coaching practice as
and impact. well as our qualifications in coaching.
Coaching formats
Online Face-to-face
Our digital coaching platform gives leaders easy We provide face-to-face, in person coaching
access to our world-class coaches, anywhere, at wherever your leaders are located in the world via
any time. our global network of coaches. This allows your
employees to choose if they want to have an in-
Our Platform person or virtual coaching interaction to best suit
their requirements.
Through our digital coaching platform,
coachees can: Off-the-Shelf
• Access all coaches’ profiles and set up With an off-the-shelf package all you need to do
chemistry-check calls, both on desktop is let us know who would like to have coaching
and mobile from your organization and we will sort out the
• Pick a preferred coach, book sessions and rest (coach matching, tracking progress and
send direct messages ensuring connectedness to the business). Our
• Set areas of focus and goals, and off-the-shelf coaching packages are typically
monitor progress completed within 3-12 months depending on the
• Access resources shared by the coach or number of sessions booked.
coachee’s organization
Fully Tailored
With a fully tailored package you benefit from
the support of our highly skilled team to support
every individual and the organization’s coaching
needs. These packages are typically completed
within 12 months to ensure our clients have
something to aim for so they can see tangible
differences in themselves, their work and their
organizations.
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Our coaching packages
Senior Executives
Coaching for Growth: To support managers
High Performance & Resilience Coaching: and directors in achieving their full potential,
To excel in a leadership position and elevate becoming the best version of themselves and
performance of self and others. developing strategies to grow their business.
“
My coach has encouraged me to develop my own personal
leadership style with confidence. He has also been a true
sounding board for me, with a 5-year strategy that I have created
and presented to Senior Executives and Board Members. His
insights and experience have been highly beneficial with the right
level of support and challenge to push my boundaries outside of
my comfort zone.”
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Hult EF Corporate Education helps executives
develop the skills, attitudes and behaviors they
need to be fit for the future. We offer programs
across language and intercultural communication,
leadership and core business skills.
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