The Company was incorporated in Pakistan as a public limited company in February 2004 in the

name of Eye TV Limited and later on 18 November 2004 the name was changed to Eye
Television Network Limited, and finally on 21 January 2011 the Company name was changed to
Hum Network Limited (HNL).

Project Governance:

Mr. Mazhar ul Haq Siddiqui (Chairman & Director)

Mr. Siddiqui is one of Pakistan’s senior most civil servants and an eminent educationist. He has
held many senior positions with the Government of Pakistan.

Ms. Sultana Siddiqui (Director)

s. Sultana Siddiqui started her career as a producer for PTV, Karachi Studios in 1974 and
founded HUM Network (awarded as one of the top 25 Companies by Pakistan Stock Exchange
in 2009 and 2020) in 2005.

Mr. Duraid Qureshi (Chief Executive Officer)

Mr. Qureshi was the Chief Executive of Moomal Productions Private Limited, one of the leading
production houses in Pakistan which is producing for private channels and PTV.

Mr. Shunaid Qureshi (Director)

Mr. Shunaid Qureshi is one of the most prominent industrialists of Pakistan. He is currently the
C.E.O/Managing Director of Al-Abbas Sugar Mills public Ltd., Chairman of Falcon-I(Pvt.) Ltd.
and Director of Javedan Cement Company Ltd..

Lt Gen (R) Asif Yasin Malik (Director)

 A fourth generation soldier, Lt General (Retd) Asif Yasin Malik joined the Pakistan Army in
1973 as an infantry officer. He has undergone one year training in Germany and served in Saudi
Arabia for two years.

Mr. Sohail Ansar (Director)

Muhammad Ayub Younus Adhi (Director)

Mrs. Khush Bakht Shujat

Stakeholders:

6681(1,134,000,000)

1. Define Objectives: Clearly outline the objectives of your analysis. What specific insights
are you looking to gain? For example, are you focusing on operational efficiency,
content quality, audience engagement, or other key performance indicators?
2. Develop Interview Questions: Ensure that your interview questions are well-structured
and designed to elicit responses relevant to your objectives. Consider covering a range
of topics related to content creation, industry trends, and company practices.
3. Coding and Categorization: Develop a coding system to categorize responses. This can
help in organizing and comparing the data. You may need to create codes for positive
and negative feedback, as well as codes that relate to specific aspects of content
creation.
4. Benchmarking Against Best Practices: Research industry best practices related to
content creation. Use these benchmarks as a reference point to evaluate the responses
from the interviews. Identify areas where the company aligns with best practices and
areas where there might be room for improvement.
5. Competitor Analysis: Look into other companies in the same market and analyze their
approaches to content creation. Identify common trends and practices that are
successful in the industry. This can provide additional context for evaluating Hum
Networks' performance.
6. Thematic Analysis: Conduct a thematic analysis to identify recurring patterns and
themes in the interview responses. This can provide deeper insights into the company's
strengths and weaknesses. Themes might include creativity, workflow efficiency,
audience engagement strategies, etc.
7. Quantitative Data (if applicable): If you have quantitative data (metrics, statistics, etc.),
integrate it into your analysis. This can provide a more comprehensive view of the
company's performance.
8. Reporting and Recommendations: Summarize your findings in a comprehensive
report. Clearly articulate the patterns and themes you've identified, compare them to
best practices and industry benchmarks, and provide recommendations for areas of
improvement or strategies to capitalize on strengths.
9. Feedback and Iteration: Share your findings with relevant stakeholders in the
organization. Collect feedback and be open to iteration. This ensures that your analysis
aligns with the perspectives and goals of the organization.
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Strengths:

1. Comprehensive Understanding: The project manager demonstrates a comprehensive

understanding of the common barriers and challenges in implementing a quality
management plan in content creation projects. This includes aspects such as tight
schedules, resource constraints, creative differences, technical challenges, and audience
expectations.
2. Strategic Approach: The project manager outlines a strategic approach to managing
competing priorities (e.g., cost and schedule constraints) while ensuring the quality
objectives of the project are met. Strategies include prioritizing quality, risk assessment,
collaboration, flexibility, and continuous monitoring.
3. Inclusive Team Engagement: There is a focus on inclusive team engagement in the
commitment to quality objectives. Strategies include clear communication, inclusive
goal setting, training, leadership by example, and empowerment, fostering a
collaborative and committed team culture.
4. Proactive Vendor Management: The project manager outlines a proactive approach to
ensuring subcontractors and vendors share the commitment to quality. Strategies
include detailed contractual agreements, regular performance reviews, quality assurance
checks, and open communication channels.
5. Change Management Expertise: The project manager demonstrates expertise in
change management, emphasizing the importance of a robust change control process,
impact assessment, collaboration, and client/stakeholder approval to prevent
compromises to the project's quality.
6. Effective Team Communication: The project manager provides strategies for effective
communication and coordination between different teams working on the project. This
includes establishing clear communication channels, regular team meetings, cross-
functional collaboration, and open feedback culture.
7. Robust Quality Metrics: The project manager identifies and recommends a range of
quality metrics to track and measure the success of the quality management plan.
Metrics cover defect density, compliance with specifications, timeliness of deliverables,
and lessons learned analysis, reflecting a comprehensive evaluation.
8. Stakeholder Support: The project manager recognizes the importance of support from
top management, industry unions, regulators, and the government. Strategies include
resource allocation, leadership commitment, collaboration with unions, clear regulations,
incentives, and government programs.

Areas for Improvement:

1. Specific Examples: While the project manager provides a thorough understanding of

challenges and strategies, incorporating specific examples or case studies could
enhance the clarity and applicability of the responses.
2. Quantitative Metrics: While qualitative metrics are discussed, integrating more
quantitative metrics could provide a more measurable and concrete assessment of the
quality management plan's success.
3. Real-time Relevance: As of my last knowledge update in January 2022, the industry
landscape may have evolved. It would be beneficial to ensure the strategies and
recommendations align with the most recent industry trends and practices.

Overall, the responses demonstrate a strong understanding of quality management

principles in content creation projects and offer practical strategies for overcoming
challenges. Incorporating real-world examples and up-to-date industry insights could
further enhance the analysis.

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1. Understanding Challenges:
 Strength: The person understands the problems (like tight deadlines,
not enough resources, creative disagreements, etc.) that can come up
when making TV shows.
 Improvement: They could give specific examples or stories to make it
easier to understand.
2. Balancing Priorities:
 Strength: The person is good at managing different goals (like making
things quickly, staying on budget, and keeping quality high) in a smart
way.
 Improvement: Adding real examples might make it easier to see how
they do this.
3. Getting Teams on Board:
 Strength: The person knows how to get everyone in the team excited
about doing good work.
 Improvement: Giving specific stories or examples would make this
clearer.
4. Managing Outside Help:
 Strength: The person is good at making sure that people outside their
team (like other companies they work with) also care about doing a
good job.
 Improvement: More stories or examples would help make this point.
5. Handling Changes:
 Strength: The person is good at making sure that when things change
in a project, the quality doesn't get worse.
 Improvement: Some real stories or examples could help understand
how they do this.
6. Team Communication:
 Strength: The person knows how to make sure that everyone on the
team talks to each other well so that the work turns out good.
 Improvement: Adding stories or examples would help make this point
easier to understand.
7. Measuring Success:
 Strength: The person has good ways to check if the project is going
well, like looking at mistakes, checking if it's on time, and listening to
feedback.
 Improvement: More real numbers or examples would help show how
well the project is doing.
8. Getting Support:
 Strength: The person knows that it's important to get help from the big
bosses, industry groups, and the government to do a good job.
  Improvement: More stories or examples could help see how they get
this support.

Overall:

 Good Points: The person understands a lot about making good TV shows and
has good ways to fix problems.
 Could Improve: Giving more examples or stories would make it easier to see
exactly how they do these things.