Course: Competitiveness Module

“Electronic Marketing”
Code: FG683
2
Week:
email: fg683@urural.edu.gt

Telegram Channel
 WHAT IS A BUSINESS MODEL?

The term business model refers to a company's plan for making a

profit.
A business model is the way is which a business is generating
income, creating value.
Traditional types of Ecommerce
Business Models.
B2B stands for Business-to-Business, a business model involving the buying and
selling of products and services between two companies or organizations.

B2C refers to businesses that operate between companies and individual consumers.
This business model encompasses direct selling of products and services to end
customers.

In the C2C model, consumers sell their products and services to fellow consumers.
This model has seen substantial growth with the emergence of e-commerce platforms
such as eBay and Etsy.

The C2B model aligns with the growing gig economy trend, where individuals offer
their services on a freelance basis. Consumers offer their products or services to
businesses. This model enables individuals to directly offer their skills and expertise to
companies in need of specific services.
 BUSINESS MODEL CANVAS

Created by Alexander Osterwalder, the Business

Model Canvas is a visual representation of the 9 key
building blocks that form the foundations of every
successful business. It’s a blueprint to help
entrepreneurs invent, design, and build models with a
more systematic approach.
BUSINESS MODEL CANVAS

1. Customer Segments
2. Value Propositions
3. Channels
4. Customer Relationships
5. Revenue Streams
6. Key Resources
7. Key Activities
8. Key Partners
9. Cost
 BUSINESS MODEL CANVAS

CUSTOMER SEGMENTS
who are they? What do they do? And why would they buy your product or
service?

VALUE PROPOSITIONS
The second phase is about figuring out your company’s value propositions, and
importantly, your UVP (unique value proposition). What makes customers turn
to you, over your competitors? Which of their problems are you best at solving?
 BUSINESS MODEL CANVAS

CHANNELS
This includes both the channels that customers want to communicate with you
as well as how they’ll receive your products or services.
Is it going to be a physical channel? Or is it a digital channel?

CUSTOMER RELATIONSHIPS
What kind of relationship and with who do your customers have the brand?

REVENUE STREAMS:
How do you capture value from your customers? How will you make money?
KEY RESOURCES
What key resources are needed to deliver your value propositions?

KEY ACTIVITIES:
What are the activities that would enable you to deliver your value proposition?

KEY PARTNERS:
Who do you need help from to fully leverage your business model?

COST:
What are the most important cost?