Sergio Reyes

Miguel Villalon
Daniel Towes

CASE STUDY
QUESTIONS
¿HOW THE COMPANY
UBER CREATES NEED?
The company identified a problem that
was that people had a struggle with
transport so uber invented a new way to
be transported, and pay with an app. The
people that can’t afford a car, use the app
Uber they don’t need to carry money
physically, because if you want a taxi is
with cash and not all people have cash
every day.
HOW DID THEY
IDENTIFY THE NEEDS
OF ITS TARGET MARKET

Uber researched an extensive market to

get into the taxi services to view what
they can do better, they allowed users to
post their feedback, they applied GPS, an
app, and online paying services to make
a better experience for all the people.
WHAT STRATEGIES DID
THE COMPANY EMPLOY
TO GAIN A
COMPETITIVE Disruption of traditional taxi services:
ADVANTAGE Uber saw that Taxis in cities were unreliable
and had limited availability and not always
had good customer service.

Technology: they used an app

1
to pay for their services

2 User feedback

3 Market research
WHAT IMPACT DID THE COMPANY’S
PRODUCTS OR SERVICES HAVE ON THE
INDUSTRY AND CONSUMERS

Their services helped people to transport in an safe, fast,

and efficient way. And also helped for people to have new
jobs as drivers of the company.
STRENGTHS AND
WEAKNESSES OF
THE COMPANY
Strengths:
Efficient way to transport
Technology advances
online paying
safe

weaknesses:
The experience is based on the driver
It can get expensive
Don’t works in closer distances
WHAT WOULD I
PROPOSE OR CHANGE
AS AN ENTREPRENEUR

That the Uber drivers can take a course to

get better and as a leader, try to help the
workers, and update the app so there are no
mistakes, or errors.