pRACTICE 2 you will hear Asha giving a talk on advertisements. For questions 1 to 8, circle the correct answer (A, B, or C). ou will hear each recording twice. Answer all the questions 1 According to the speaker, what is the main purpose of advertisements? ‘A. To educate us on the latest products B_ To encourage us to buy all kinds of products CC To make us feel bad for not owning certain products 2 Why do images and words matter in advertising? ‘A. Consumers form a feel-good connection to the brand. B_ Consumers can predict what the product is actually like. C Consumers like to watch advertisements that are relatable and exaggerated. 5 Advertisers are aware that consumers look for the A. best price. B_ brand reputation. C. biggest product range. 4 How do bright colours and loud music affect shoppers? A They make them feel weak. B They are put in a good mood, C They buy without thinking twice. 5 Which is true about product testimonials? ‘A They are completely false. B_ They generate an emotional response with key phrases. C They are given by people who do not work directly for the company. 6 Why are celebrity endorsements a good form of advertising? A. Celebrities are famous. B_ Celebrities are skilful salespeople. C Celebrities make the brand seem trustworthy. 7 The positive side of advertisements is that they can, A. give us new ideas for work. B_ help us take a break from shopping, entertain and teach us good lessons. 8 What does the speaker suggest we do to live a happy and fulfilling life? ‘A. Spend less money during sales. B_ Spend more time with people and on worthwhile issues. C Spend each day thinking about how to improve ourselves. 55 Scanned with CamScanner