Professional Documents
Culture Documents
Def.: is the distribution of goods and services to satisfy human needs and wants
Commerce can also be defined as trade and aids to trade, where trade is defined as the
exchange o gods and services with or without the use of money. E.g. goods for goods or
services for goods or services for services.
Aids to trade these are indirect services that assist trade and are also called commercial
services.
Production is defined as the provision of goods and services to satisfy human needs and
wants, production comprises of the following:
Stages of production
Factors of production
Indigenisation
This is a policy introduced by the Zimbabwean government in which the local people
are encouraged to take part in the ownership of companies and industries [means of
production]
This was evidenced by government support in the provision of capital and support to
small to medium enterprises owned by indigenous people
There are two legislations in line with indigenisation namely:
Land reform Act this was in line with the government’s land policy and aimed
at giving the indigenous people land to practise entrepreneurship skills. The
comprised of the A1[fast track] and A2 [slow] models which redistributed land
which was repossessed from the few white farmers
Forms of production
Satisfaction of human needs and wants is done by provision of goods and services which is
done through direct and indirect production
NB// direct and indirect production should not be confused with direct and indirect services
Direct production
This is the provision of goods and services for own consumption and they will be to
one’s own taste
This involves farming to produce gods that will be for own consumption with little or
no surplus for sale
An example of direct production is subsistence farming
Characteristics
There is use of family labour in the production process and have independence in
production
Fewer goods are produced since they only produce to satisfy themselves and not for
sale
They usually produce poor quality goods since they are produced to one’s taste
Indirect labour
It is the production of goods and services with a large surplus to sell
This involves mass production of the goods and services
There is also use of modern technology to increase t e output
This is also known as commercial farming and there is specialisation e.g. cattle
ranching, crop production, dairy farming, ornamental horticulture etc.
Characteristics
There is specialisation through provision of the same product line enabling them to be
experts
There is provision of surplus goods and services due to mass production
There is provision of quality goods and services since they want to lure customers to
buy their products
There is variety and enables satisfaction of more needs and wants of the consumers
There is use of sophisticated technology hence making the production n process fast
and efficient.
There is interdependence of the workforce hence making division of labour easy and
increasing productivity
Mass production enables organisations to enjoy low cost of production.
Disadvantages
High operation costs
Produces standardised products
Mechanisation leads to unemployment
There is no full utilisation of resources
Does not save on labour since there is need to employ a large labour force
Does not save on tools since there is use of sophisticated tech
There is no self-satisfaction
Mass production is defined as the provision of goods and services on large scale or quantities,
these goods are usually standardised [identical]. Mass production uses more efficient methods
of production and is based on division of labour, specialisation and continuous production
process.
Factors to consider when choosing a production method
Quantities of goods to be produced
The type of product the company is willing to make
The cost of producing the commodity
The variety of goods to expected by consumers
The amount of capital required
Assets required such as machinery, motor vehicles
Advantages
There is division of labour
Specialisation improves efficiency in the production process
There is consistency in the quality of products
There is a lower cost of production due to mechanisation and high productivity
High quality products due to specialisation
Enjoys economies of scale due to bulk buying
Reduced wastages thru the use of sophisticated technology
Labour costs are usually low due to use of sophisticated technology
The production process is fast this gives the business competitive advantage
Continuous production enables the business to meet unexpected changes in demand
Chain of distribution
Goods after production need to reach the consumer s from the manufacturers and
various channels will be used to make this successful
There are factors to consider when choosing a distribution channel namely:
Type r nature of the gods to be distributed e.g. perishability and fragility of the
goods these require short channel s whilst some goods are durable e.g. soap,
clothes require long channels
Quantity of the goods or order
Size of the business e.g. large businesses us the direct channels whilst small
businesses use small businesses use the longer channels due to financial
resources
Urgency of the delivery e.g. goods that need speedy delivery such as drugs when
there is a disease outbreak need short channels
Cost involved, some channels involve lower costs such as the traditional
channel
Government policies some goods require the shortest channel such as tobacco
and petroleum and other essential goods
Distance involved, the shorter the channel the lower the cost such as distribution
costs, storage costs whereas those that import the costs will b higher
Wholesaler
3 Regional
distribution centre Producers retail shop
5
6
2 Retailer
4 Post office
Consumer
Route 1
This is known as the traditional channel and is suitable for durable goods that have a
long life span without decaying e.g. Soap, clothing and wine just to mention a few
Wholesalers
Buy goods in bulk form manufacturers
Break bulk to suit consumers’ needs
Sore goods in warehouses
Sell a variety of goods to retailers
Retailers sell goods in single units to consumer s
Route 2
This chain of distribution is used by cash and carry wholesalers who sell a variety of goods to
consumers using self-service and the goods will be sold on a cash and carry basis
Wholesalers
Buy goods in bulk form manufacturers
Break bulk to suit consumers’ needs
Operate in warehouses for cheaper rentals
Sell through catalogues
Sell case lots directly to consumers
Route 3
Route is ideal for sale of durable product such as furniture, electrical goods and a variety of
house hold goods
Route 5
This chain of distribution is where the producer sells directly to the consumer. This route is
used:
When producers own retail outlets receive goods from the
manufacturers and sell directly to consumers. Bata footwear is an
example
Used when manufacturers push their own products such as footwear,
assembled cars and radios
Farmers can have their own retail shops and sell perishables produced
from their farms e.g. potatoes, vegetables and fruits
Tied shops that sell goods of one manufacturer only
Route 6
This chain is the shortest route where both wholesalers and retailers have been eliminated. It
is ideal for the sale of the following goods directly to the consumers:
Fragile goods to reduce unnecessary handling such as glass and eggs
Goods with a slow rate of turnover such as cars, and furniture
Goods made by order such as cakes , clothing
Perishable farm products such as milk, meat, vegetables, fruits
This is the only channel used for provision of direct services such as personal
services given to consumers, there are no middlemen e.g. teachers , lawyers,
ad musicians
It’s the improvement a company gives its product or service before offering it to
consumers
Beneficiation
This is defined as the removal of impurities from mineral ore or raw materials to give them a
high grade product that can fetch a higher price e.g. diamond cutting and removal of intestines
of Mopani worms
The concepts of value addition and beneficiation are inseparable or are interwoven or
intertwined and need caution when dealing with them, the diagrams below will give a clear
understanding of the two concepts:
Concept of value addition and beneficiation
Diamonds
Cutting polishing
Wheat
Grinding baking
Natural resources
These are items that are of paramount importance to communities and nations, are used in the
production process and are divided into renewable and non-renewable. Exploitation is needed
but there is need to sustainably exploit the resources so that future generations will benefit
from the resources too.
Advantages of exploiting natural resources
They are cheap to buy since they are abundant
Sold to obtain foreign currency
Leads to trade
Can be converted to finished goods to satisfy human needs and wants
Managers
Salaries and wages
Job security
Profit maximisation
Business growth
Shareholders / Investors
Business growth
Dividends
Profit maximisation
Suppliers
Credit worthiness of customers
Prompt payment by debtors
Goods on demand
Infor about changes in taste and preferences of the customers
Competitors
Quality of other suppliers goods
Pricing methods and prices of commodities
Market share
Market growth
Community
Employment creation
Safe products
Safe production methods [environmental friendly]
Banks
Interest rates
Lon repayment [credit worthiness]
Opening Accounts [current and savings accounts]
Government
Taxation
Abide to legislation [Acts]
Conditions of work for employees
Lobbyists / environmentalists
Clean environment [proper dumping of waste]
Clean production methods [minimum or no pollution]
The business environment comprise of the elements that influence or affect a business
operations and are divided into two categories namely: internal and external environments
Internal environment
The internal environment is also known as the micro environment and these factors consist of
all the factors that influence business operations and emanate from within the business, these
factors vary as per business and comprise of the following:
Employees
Owners /Directors
Shareholders
Managers
The above mentioned individuals have different interests and they are influenced in different
ways mainly:
By the activities they carry out
The choices they will make
The behaviour of the individuals
The internal environment if influenced by the following aspects:
Mission statement
Corporate objectives
Leadership style
Organisational culture
Organisational structure
Resources
External environment
Technological
Physical Social
Directors,
Managers,
Employees
and
Shareholders
Political Legal
Economic
Social environment
Communities that organisations operate are dynamic hence in order to be successful in the
ever-changing environment businesses need to adopt and respond to changes. The social
environment is influenced by the following factors:
Customs of the people in the community
Traditions [culture]
Values [Ubuntu]
Beliefs [religion]
Poverty
Literacy
Life expectancy
The community
Businesses should make it their priority to make communities they operate from a
better place
Businesses should ensure they keep the environment clean [pollution free] and
provide clean water