KOLEJ PROFESIONAL MARA SERI ISKANDAR

DIPLOMA IN ENGLISH COMMUNICATION

DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY
DIPLOMA IN INTERNATIONAL BUSINESS
DIPLOMA IN MARKETING

COURSE NAME : PUBLIC SPEAKING & COMMUNICATION

COURSE CODE : MPU 2232
ACADEMIC SESSION : 3 2023/2024
TYPE OF ASSESSMENT : PERSUASIVE SPEECH
DATE OUT : 26 JANUARY 2024
DATE IN : 16 FEBRUARY 2024
DURATION : 3 WEEKS

CLO 2: Demonstrate well-organized speech presentations by displaying effective

verbal and non-verbal communication skills (A3, PLO5)

INSTRUCTION TO CANDIDATES:
 Carefully check the submission date and the instructions given with the
assignment/project. Late submission will not be accepted.
 If you are unable to submit your assignment/project on time and have valid reasons
such as illness, you may apply (in writing) for an extension.
 If you use other people’s work or ideas in your assignment/project, kindly reference
them using APA system.

Personal Details Criteria

Marks
Evaluation
Name MUHAMMAD AIMAN NAIM BIN
1. Outline / 15
NAZUL AMRAN
I/D SMK2207-0129 2. Presentation / 20
Number
Class DMK5C/4A
Total /35
Lecturer MADAM MAZRAH

I hereby confirm that this assignment is my own work and not copied or plagiarized from
any source. I have referenced the sources from which the information is obtained by me for
this assignment.

Signature_____________________ Date_______________

SCENARIO
You are working for a charity, non-governmental organization (NGO) or non-profit
organization (NPO), and in-charge of fund-raising. Your organization needs a large fund to
run its projects. You need to persuade your audience who is a Chief Executive Officer (CEO)
from an enterprise to donate for your charity works.

TASK
Preparation Stage
1. Choose any existing NGO, charity bodies, or NPO.
2. Persuade your audience to donate, join, volunteer, or other persuasive purposes.
3. Use Monroe’s Motivated Sequence (MMS) in the preparation of the outline.
4. Write a 5-minute persuasive speech text to urge your audience. Do not forget to
include elements of Ethos, Pathos, and Logos in your speech text.
5. Include the use of a visual aid(s) while pitching your cause.

Presentation Stage

Your speech should include the following:

1. Monroe’s Motivated Sequence

a. The Attention Step
b. The Need Step
c. The Satisfaction Step
d. The Visualization Step
e. The Action Step

2. Ethos: Establish your credibility.

a. Show personality and character.
b. Do not be a stereotypical salesperson who would do anything to sell your
product - it’s not realistic!
c. Avoid deception such as false evidence, presenting ideas of others as if they
were your own, appealing to emotion of audience without basis in provable
fact, and/or pretending to be an authority when you are not.

3. Logos: Show the logic in your presentation.

a. Use evidence that your idea will benefit the audience: fact, statistics,
narratives/anecdotes, examples, comparisons, testimony of experts.
b. Present a logical, organized argument that should influence the audience to
buy your product.
c. Show how each piece of evidence leads toward your desired conclusion - the
audience wants to buy your idea.

4. Pathos: Appeal to the needs and desires of your audience.

a. Avoid appealing only to the emotions of your audience.
b. You may appeal to emotions but present a truthful argument to convince the
audience to buy.

SUBMISSION FORMAT
The report should contain the following sections:
i. Front page
ii. An outline
iii. A full speech
iv. Visual aid

Additional notes:
 Font : Tahoma, Size: 11
 Paragraph : 1.5 spacing
 Margin : Justified
 PERSUASIVE OUTLINE WRITING

NAME MUHAMMAD AIMAN NAIM BIN NAZUL AMRAN

STUDENT ID SMK2207-0129
CLASS DMK5C/4A

Instructions:
Fill in the colour-shaded templates below with your points using complete sentences. Additional
information on the LANGUAGE Score and the Calculation for this Public Speaking Written Task is
available on the right.

Title Persuading a cooperation to fund my organization for a drug-free future for

Malaysians
Purpose of Speech To persuade my audience to donate to the charity project that my company will
organize.

CATEGORY CONTENT OUTLINE MARKS

CONTENT (25 marks)
INTRODUCTION (3 SLIDES)
Attention-Getting Opener (AGO):
In 2020, AADK reported over 15,000 cases of drug addicts
involving youths across the nation. Moreover, drug addiction cases
in this country have increased by 27% in the first two months of
this year which is 118,820 addicts compared with 93,534 addicts
reported in the same period of time last year and 30% of the
addicts are among youth, this is very concerning as the nation’s
future lies in our youths’ hands. Therefore, we need your help, to
fund our latest campaign and help battle this issue.

Questions:
1)Are you aware of the danger that drugs bring to our society?
2)Are you not worried for our youths’ future?
3)Have you ever imagined a future where drugs does not exist?

Preview | Thesis Statement:

Today, I would like to present three main points which are .
I Introduction of Drugfree Malaysia
II Drug-Free Malaysia Awareness Campaign
III The cost and the benefits of the project
TRANSITION #1
Without further ado, let’s move on to my first point which is the introduction of
Drugfree Malaysia.
FULL SPEECH
Assalammualaikum and a very good morning to Mr. Muhammed Azlan bin Hashim,
CEO of IHH Healthcare company. My name is Izmeer Izzuddin Bin Ishak and I am a
representative from the DrugFree Malaysia organisation. Today, I want to talk about fund
raising for our future project, The Drug Free Malaysia Awareness Campaign. Now before I
continue, I want to share you guys something, in 2020, AADK reported over 15,000 cases of
drug addicts involving youths across the nation. Moreover, drug addiction cases in this
country have increased by 27% in the first two months of this year which is 118,820 addicts
compared with 93,534 addicts reported in the same period of time last year, and 30% of the
addicts are among youth, this is very concerning as the nation’s future lies in our youths’
hands. Therefore, we need your help, to fund our latest campaign and help battle this
issue. Before I elaborate more on this, are you aware of the danger that drugs bring to our
society? Are you not worried for our youths’ future? Have you ever imagined a future
without drugs? Today I am going to talk about three major points which are Introduction of
Drugfree Malaysia, Drug-Free Malaysia Awareness Campaign, and lastly the cost and the
benefits of the project.

Without further ado, let’s move on to my first point which is DFM’s background .

Drug Free Malaysia is a non-profit organization registered with the Registration Of

Society which was established in 2017 before changing its name from Drug Free Youth
Association. DFM's approach is to fill the youth's free time with various activities, especially
through music, DFM also tries to promote a healthy & positive way of life through awareness
campaigns. Moreover, the current director is Nurfitri Ali Bin Saleh and the headquarter of
DFM is located in Kuala Lumpur. Over the years, DFM Has visited many schools and
launched drug awareness campaigns such as the Drug Free Heroes program which had a
huge success in educating students on the dangers of drugs. Furthermore, DFM was also
awarded the SAY award and The Star Award from The King of Selangor.

Now that I’ve talked about my first main point, we move on to the next one which is the
Drug-Free Malaysia Awareness Campaign.

To begin with, the main purpose of the project is to raise awareness about the
dangers of substance abuse to individuals and the society. Next, another purpose of the
program is to help the community to spend their free time doing beneficial activities instead
of loitering around or doing something unhealthy. Now as for the execution of the project,
the program will start with speeches from invited guest speakers, such as healthcare
professionals, recovering addicts, or law enforcement officials, to discuss the physical,
psychological, and legal consequences of drug abuse. Printed medias such as pamphlets or
brochures that conveys messages on drug effects, drug facts and types of drugs will be
handed out during the speech to help audience understand better. Lastly the campaign will
end with performances from invited bands which conveys powerful messages on drugs
abuse.

I have talked about the introduction of DFM and the execution of the campaign, let us move
on to my last main point which is the cost and benefits of the project.

Firstly, the cost, for the Drug-Free Malaysia Awareness Campaign, we need fundings of
RM10,000, The fundings will be used to implement DFM’s plan and programs consistently.
After that, We will make sure IHH Healthcare will be acknowledged as the biggest patron for
DrugFree Malaysia and as a result, IHH Healthcare will gain favor of public’s opinion for
advocating a drug-free lifestyle. Other than that, we will print IHH Healthcare logos on our t-
shirts and also hand out branded swags during the events to increase the company’s
publicity. Of course, we will also make sure to give IHH Healthcare credits and exposures by
name-dropping during announcements and setting up a booth for IHH Healthcare at the
event.

Finally, that is the end of my main points.

With all of my main points discussed, we have come to the conclusion. Today I have
talked to you about the introduction of DFM, the Drug-Free Malaysia Awareness Campaign
and the cost and benefits of the campaign. I hope my speech has enlightened you to fund
our future campaign, I would like to end my speech with a quote by Hellen Keller, “Alone we
can do so little; Together we can do so much.” Thank you so much for taking your time out
to listen to my speech today.
 LANGUAGE

Criteria Marks
Minimal grammatical errors
Wide usage of simple, compound, and complex sentences
Extensive use of vocabulary
Ideas are very well organized
Shows much coherence and cohesiveness
Hardly any spelling and punctuation errors
Few grammatical errors
Appropriate use of vocabulary
Able to link ideas reasonably well
Quite coherent and cohesive

Few spelling and punctuation errors

Some grammatical errors

Prevalent use of simple sentences, seldom use compound or complex sentences
Satisfactory use of vocabulary
Shows some organization in linking ideas
Some coherence and cohesiveness shown
Some spelling and punctuation errors
Several grammatical errors
Prevalent use of simple sentences, almost no use of compound or complex sentences
Limited use of vocabulary
Shows little organization in linking ideas
Little coherence and cohesiveness shown
Several spelling and punctuation errors
Numerous grammatical errors
Extremely poor sentence structure
Minimal use of vocabulary
Ideas are jumbled up
Lack of coherence and cohesiveness
Many spelling and punctuation errors
PUBLIC SPEAKING AND COMMUNICATION (MPU 2232) Appendix 1
PERSUASIVE SPEECH RUBRIC CLO 2: Demonstrate a complete speech by using appropriate visual aids and effective verbal and non-verbal communication skills. (A3, PLO
5)

PERSUASIVE SPEECH (30%)

A) SPEECH PRESENTATION

VERY WEAK WEAK FAIR GOOD VERY GOOD MAX. MARKS

ATTRIBUTES SUB-ATTRIBUTES WEIGHTAGE
(1) (2) (3) (4) (5) (20)
Clear Delivery of
Ideas
Not able to Able to deliver
(AGO-ethos, Able to deliver
deliver ideas ideas fairly, Able to deliver
preview, body ideas and require Able to deliver
clearly and clearly and ideas with great __ /5
paragraph (logos+ further ideas clearly. 1
require major require minor clarity.
pathos), transition, improvements.
VERBAL COMMUNICATION

improvements. improvements.
conclusion+MCR)

Confident delivery of Able to deliver Able to deliver

ideas (Eye contact, Not able to ideas with limited ideas fairly, Able to deliver Able to deliver
__ /5
body language, and deliver ideas confidence and confidently, and ideas ideas with great
1
vocal variety) confidently. require further require minor confidently. confidence.
improvements. improvements.

Able to deliver Ability to deliver

Effective and Able to deliver
Not able to ideas fairly, Able to deliver ideas with great
articulate delivery of ideas with limited
deliver ideas effectively and ideas effectively effect and __ /5
ideas effect and 1
effectively. require minor and accurately. articulate.
(Fluency and the use require further
improvements.
of visual aids) improvements.

Able to deliver
Able to deliver
Not able to ideas with limited Able to deliver
Adapt delivery to ideas Able to fully
deliver appropriateness ideas
audience. appropriately to deliver ideas
appropriately to to the target appropriately to
(Audience interest the target appropriately very 1 __ /5
the audience audience and the target
towards the topic) audience well.
level. require further audience well.
satisfactorily.
improvements.
 TOTAL:
4
__ /20
B) WRITTEN DOCUMENTATION

VERY WEAK WEAK FAIR GOOD VERY GOOD MAX.

ATTRIBUTES SUB-ATTRIBUTES WEIGHTAGE
(1) (2) (3) (4) (5) MARKS (15)

Clearly written
academic discourse
(Provide relevant Not able to write Able to write ideas Able to write Able to write ideas Able to write 1
content, good use of ideas clearly. with limited clarity ideas fairly, clearly. ideas with
vocab and and require further clearly but excellent clarity. __ /5
punctuation) improvements. require minor
improvements.
WRITTEN COMMUNICATION

Coherently written
academic discourse Not able to write Able to write ideas Able to write Able to write ideas Able to write 1
(Present logical ideas coherently. with limited ideas fairly, coherently. ideas with
__ /5
sequence of ideas coherence and coherently but excellent
and the use of require further require minor coherence.
transition) improvements. improvements.

Systematically
written academic
discourse (Speech Not able to write Able to write ideas Able to write Able to write ideas Excellent ability 1 __ /5
format: AGO, ideas with limited ideas fairly, systematically. to write ideas
introduction, body systematically. system and systematically systematically.
paragraphs and require further but require
conclusion) improvements. minor
improvements.

TOTAL (A) + (B): ____ / 35 X 30% = _____% 4 __ /15

 PUBLIC SPEAKING AND COMMUNICATION (MPU2232)

PERSUASIVE SPEECH PRESENTATION PEER EVALUATION FORM

Name of Presenter:
Name of Evaluator:
Class:

YOUR EVALUATION OF THE PRESENTER

Feedback to a public speaker is important. Please take a minute to share your honest feelings about the prepared speech. Please check the approprite box/boxes for
each category evaluated.

Should improve

Should improve
Above average

Above average
Must improve

Must improve
Excellent

Excellent
Average

Average
Category Category

1. Speech Value (interesting, 10. Audience Att ention (held

meaningful, memorable) audience attention, sensitive)

11. Facial Expressions (animated,

2. Preparation (researched, well-
friendly, genuine, expressive,
written, dressed appropriately)
smiled)

3. Delivery Manner (confidence, 12. Eye contact (established

direct, enthusiastic with visual bond, involved all
conviction) audience)
4. Opening (used attention-getter, 13. Vocal Quality (volume, rate,
arousing, leads to topic) pitch, tone, articulation variety)

5. Body of Speech - Logos (logical, 14. Language/Words (appropriate

clear flow of ideas, points for audience, specific, created
supported) vivid imagery)

6. Transitions (complete, clear, 15. Grammar (appropriate use of

leads to the next point) tenses, oustanding phrases)
7. Conclusion (summarizes points, 16. Ethos (established relevant
effective, climactic, not abrupt) speaker credibility )

8. Pathos (Effectively and

17. Timing/Pauses (minimal use
ethically appeals to audience
of fillers, no awkward moments
emotions to achieve the
of silence)
persuasive goal.

9. Posture/Movements 18. Visual Aids/Props (simple,

(natural/not awkward, visible, effective, easy to
purposeful, expressive, smooth) understand)

What I like the best about your speech was:

My suggestions of where and how to effectively improve are: