Marketing

strategies of
Adidas
THE WAY THEY SUCCEED
Adidas
Advertising
Strategies
Overview
 70%, 2nd
market share 10%, increase 4x, higher
Adidas is the second largest
YoY growth rate.
sportswear manufacturer in $3.5 Billion, revenue growth 30%, share of e-commerce
the world
 Adidas's Successful Advertising
Spectrum
INTRODUCTION OF LAUNCH OF COLLABORATION ADIDAS PARTNERS
THE TREFOIL LOGO "IMPOSSIBLE IS WITH KANYE WEST WITH BEYONCÉ FOR
NOTHING" AND PHARRELL IVY PARK.
Milestone 1: 1960 - 1980
CAMPAIGN WILLIAMS
Milestone 4: 2020 - Present
Milestone 2: 1980 - 2000 Milestone 3: 2000 - 2020
Adidas: Crafting
Creative
Advertising
Strategies

"Impossible is nothing." - Adidas

Adidas Advertising Strategies Overview
TARGETED DEMOGRAPHIC RESEARCH
Adidas knows its audience. By targeting specific age groups, cultural
groups, and interests, Adidas is able to create relevant campaigns that
connect with people on a personal level.
ATHLETE AND CELEBRITY ENDORSEMENTS
Partnering with athletes and celebrities is a tried and true advertising
strategy, and Adidas has been doing it for years. By aligning its brand
with popular figures in sports, music, and entertainment, Adidas is able
to reach new audiences and strengthen its brand image.
VIRAL, SHAREABLE CONTENT CREATION
Adidas is known for creating viral content that captures people's
attention and gets them talking. Whether it's through a clever
advertisement or an inspiring video, Adidas knows how to create
content that people want to share.
INNOVATIVE SOCIAL MEDIA CAMPAIGNS
Creating social media campaigns that are unique, interesting, and
shareable is a key part of Adidas's advertising strategy. By leveraging
platforms like Instagram and Twitter, Adidas is able to reach millions of
potential customers.
Adidas Ad-
strategies
Thank you for your attention today!