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Advertising Strargies of Adidas
Advertising Strargies of Adidas
strategies of
Adidas
THE WAY THEY SUCCEED
Adidas
Advertising
Strategies
Overview
70%, 2nd
market share 10%, increase 4x, higher
Adidas is the second largest
YoY growth rate.
sportswear manufacturer in $3.5 Billion, revenue growth 30%, share of e-commerce
the world
Adidas's Successful Advertising
Spectrum
INTRODUCTION OF LAUNCH OF COLLABORATION ADIDAS PARTNERS
THE TREFOIL LOGO "IMPOSSIBLE IS WITH KANYE WEST WITH BEYONCÉ FOR
NOTHING" AND PHARRELL IVY PARK.
Milestone 1: 1960 - 1980
CAMPAIGN WILLIAMS
Milestone 4: 2020 - Present
Milestone 2: 1980 - 2000 Milestone 3: 2000 - 2020
Adidas: Crafting
Creative
Advertising
Strategies
Partnering with athletes and celebrities is a tried and true advertising Creating social media campaigns that are unique, interesting, and
strategy, and Adidas has been doing it for years. By aligning its brand shareable is a key part of Adidas's advertising strategy. By leveraging
with popular figures in sports, music, and entertainment, Adidas is able platforms like Instagram and Twitter, Adidas is able to reach millions of
to reach new audiences and strengthen its brand image. potential customers.
Adidas Ad-
strategies
Thank you for your attention today!