Business-level strategy

Examples:

1. Differentiation strategy: Understanding value drivers.

- Coca-Cola – for having a unique taste for a beverage as
anyone can differentiate the taste of Coca-Cola from
other cola beverages and this strategy is product
differentiation.
- McDonald's – using service differentiation as a strategy.
The service they give is called consistent quality, despite
having a lot of branches they still give the same services
as the amount of salt in their French fries.
2. Cost-leadership strategy: understanding cost drivers.
- IKEA – the leading furniture retailer. Offering stylish yet
affordable product options to every consumer.
- McDonald’s – because they optimized their production
costs and standardized their menus, they effectively
provided consistent quality and value products for a
cheap price that everyone can afford.
3. Best cost strategy: combining differentiation.
- Netflix – offers a variety of movies and series with great
quality for a lower price than renting videos or watching in
cinemas.
- McDonald's – they make the process of preparing food as
simple as it can so all the employees can do it and
because of that they can make a lot of products faster to
serve more customers.