PRINCIPLES OF

MARKETING
Final Presentation
Group Members:
Areeba Farooq (Leader) S2023105053
Muhammad Nouman S2023105069
M . Aman Nouman S2023105075
Iman Imran S2023105046
Areeba S2023105054
Hammad Butt S2023105014
Naseem Ullah S2023105085
Muhammad Ali S2023105035
 Introduction to Clothing Brand
Outfitters and Breakouts:
Clothing Brand Outfitters and Breakouts are two distinct concepts in
the fashion industry, each with its unique features and appeal.
Characteristics of a Clothing Brand
 Outfitters
Brand Identity
A clothing brand outfitter focuses
on creating a strong brand identity
through it’s unique designs,
quality materials, and a unique
brand message.
Creative Process
Designers working for outfitters
delve deep into the creating
innovative fashion pieces.
High-End Collections
These brands tend to focus on
high-end collections that reflect
sophistication and luxury with a
preference for elite fashion.
Definition and Characteristics of
 Breakouts
Dynamic Styles
Breakouts offer dynamic styles that
are comfortable, practical, and
suitable for various occasions.
Affordable Fashion
The brand aims to offer stylish and
well-made products without being
overly expensive.

Fast Fashion
The concept of breakouts revolves around delivering upto date fashionable clothing
items, keeping up with the latest trends and customer demands.
Key Differences Between Clothing Brand
Outfitters Breakouts
Focus on trendy, Attracts fashion enthusiasts
Aims versatile styles with it’s uniqueness.

Aim for a modern and Known for their urban

Ambiance trendy ambiance and edgy ambiance.

Generally positions Position itself as a brand

Pricing itself as a mid- with a slightly higher price
range brand. range

Sales and frequently run Limited discount

discounts sales and discounts offers.
 Target Audience of Clothing Brand
Outfitter

1 Luxury Seekers 2 Trendsetters

Attracts individuals who value Appeals to fashion-forward

exclusive and high-quality fashion. individuals who appreciate unique.
Target Audience of Breakouts
Versatile Fashion Lovers
Appeals to individuals seeking trendy and versatile clothing options for
everyday wear.

Affordable Style Enthusiasts

Caters to fashion-conscious consumers looking for stylish yet budget-
friendly fashion choices.

Trend Followers
Attracts those who appreciate staying in line with the latest fashion trends
without breaking the bank.
Marketing Strategies for Clothing Brand
 Outfitter

Focus on Exclusivity Celebrity Endorsements Elite Fashion Events

Marketing campaigns focused Using famous people to Participation in elite fashion
on creating a sense of support a product or service to events and exclusive
exclusivity and luxury appeal. make it seem more elegant. gatherings to promote the
brand's luxury image.
Marketing Strategies for Breakouts
1 Social Media Influencers
Collaborating with social media influencers to show the brand's trendy
and affordable fashion offerings.

2 Flash Sales & Promotions

Implementing short-term sales events and promotional offers to engage
price-conscious consumers.

3 Celebrating Everyday Fashion

Highlighting the beauty of everyday fashion through customer stories.
Introduction to Netflix
Netflix is a leading streaming service
providing a wide range of movies, TV
shows, and original content. With
millions of subscribers worldwide,
Netflix has revolutionized the
entertainment industry.
Target Audience of Netflix
Young Adults Families Cinephiles
Provides family- Meets the demands of
Netflix serves to the movie lovers with a
friendly, educational,
entertainment preferences wide selection of films
and fun content suitable
of the younger generation, across genres and
for all age groups.
offering diverse and languages.
engaging content.
Value Edition:
 Virtual Reality (VR)
Experience:
Introduce a VR mode for
an immersive viewing
experience, allowing
users to feel like they're in
a virtual theater.
 Augmented Reality (AR)  Live Content Broadcasting:
Integration: Incorporate a live streaming
Explore AR features that feature for special events,
blend the real world with the interviews with actors, or behind-
on-screen content, creating an the-scenes glimpses.
interactive viewing
environment.
 Free trials:  Immersive Cinematic
Offer 1 month free Experiences:
use of Netflix to gain Offer special viewing
customer loyalty. experiences with cinematic
features like 360-degree
cameras during filming or 3D
audio.
Sales Promotion Strategies:
 Free Trials and  Cross-Promotion  Personalized Promotions
Discounts with Partners
Netflix increases user
Netflix often offers free Netflix collaborates with engagement by
trial periods of 2-3 days other companies to offer customising promotions
and discounts to attract joint promotional deals . based on personal
new subscribers and interests through the use
retain existing ones. of data analytics.
Netflix's Pricing Strategy
Flexible Pricing:
Offers different price points to accommodate varying budget
and streaming preferences.

Dynamic Pricing Model:

Adapts pricing based on user behavior and market trends,
maximizing revenue potential.

Localized Pricing:
Adjusts pricing based on the economic conditions and
purchasing power of specific regions.
How Netflix's Pricing Strategy Caters to Its
Target Audience:
Personalization Affordability
Provides customized prices Provides cost-effective plans suitable for
depending on watching pattern of different demographic segments.
user.

Value Addition Bundle Offerings

Adding additional features and benefits in
Combines streaming services with
higher-priced plans to attract customers
complementary products , maximizing
seeking premium experiences.
customer satisfaction.
 Subscription Plans Offered by Netflix
1 Basic Plan 2 Standard Plan 3 Premium Plan
The Basic plan is the Ideal for families. The Premium plan is
most affordable option Offers HD quality and the highest-priced
and is suitable for access on 2 screens option. Includes ultra
individuals or simultaneously. HD and enables
households who Provide ability to streaming on 4 screens
primarily watch on share their accounts at the same time.
one device at a time with others.
and do not require HD
or Ultra HD quality.
Netflix's Revenue Growth Over the Years

Consistent Expansion User Addition Impact Global Market Penetration

Netflix has experienced The continuous increase in Netflix has successfully
steady and remarkable growth subscribers has significantly penetrated into international
in revenue. contributed to the overall markets, boosting its revenue
revenue growth of Netflix. streams.
Future Plans and Goals of Netflix
1 International Expansion
Plans to further expand its presence
in existing international markets to
secure future growth.
2 Content Investment
Intends to invest heavily in original
content creation to maintain a
competitive edge in the industry.

3 Technological Innovation
Focuses on developing advanced streaming technologies to
enhance user experience and maintain leadership in the
market.
Conclusion:
Netflix's Adaptability:
With a flexible structure and continuous
evolution, Netflix has successfully adapted to
changing market demands.

Customer-Centric
Approach:
By focusing on user preferences and needs,
Netflix has built a loyal and engaged customer
base.