not necessarily bagay or fit oetionality o ase. Personality ees ee ‘ind carries himself/herself ina particular vee ‘wears but how people behave and it also goes for own behavi stances, Personality affects tht WY Bae taal ect four as consumer (Middlebrook, 2016)- eve icinviaual Souuaom or simple clothes, they do not follow the trend. te trported items are preferred b wear anything that attracts attention. Branded y other individual; some are comfortable wearing second-hand clothes or “ukay-ukay.” Projecting your personality does not only manifest itself in the clothes or accessories but also in hairstyles. Long hair for ladies and crew cut for males are in the trend. Fashion and Lifestyle. Fashionista is defined as @ person, usually female, who keeps the large majority of their attention and interest on their clothing/ make-up/general appearance, and cares little of anything else (www.urbandictionary.com). Lifestyle encompasses a person's lives and interaction based from his/her interest and opinion. People may pelong to the same social class but may lead quite different lifestyle (Young & Pagoso, 2008). Some have extravagant taste for clothes and items while other would prefer a simple lifestyle manifested in and accessories even their house design, fashion, taste in food. Some people prefer eating in fast food or street food and other prefers 4 3.in-1 coffee and ‘A fashionista lady some would go to Starbucks for coffee. Understanding the Self # 95