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EFIMM0148 – Operations and Marketing Management

Part 1

Unit Introduction
Meet the Team
Operations Management team Marketing Management team
▪ Dr Phuong Tran ▪ Dr Rushana Khusainova

▪ Dr Kellys Sikabbwele ▪ Mrs. Anna Macpherson

▪ Dr Fatima Lopez Castellanos ▪ Dr Melsia Tomlin-Kraftner

▪ Mr Jiaxi Chen
▪ Dr Samir Balakishi
▪ Mr Billy Greville
▪ Dr Akynio Ola
▪ Mr Edoardo Tozzi
▪ Ms Emilia Manfredi
▪ Ms Lavanda Lao
▪ Ms Yuan Tian
▪ Ms Mehwish Kareem
▪ Mr Saeid Moradipour
Contacts
Unit Director:
▪ Dr Phuong Tran - Lecturer in Operations Management
▪ phuong.tran@bristol.ac.uk

The teaching team:

▪ Information’s available on Blackboard
Unit Information
▪ 5 x 2-hours online lectures
▪ 10 x 2-hours in-person seminars
▪ Seminar 1: Operations Management
▪ Seminar 2: Marketing Management
▪ Unit materials will be updated on Blackboard
▪ by 5pm every Thursday
Unit Information
Unit Outline
Operations Management Marketing Management

Introduction to Marketing and the Marketing

Week 1 Introduction to Operations Management
process

Week 2 Product/Service Process Design Marketing Mix: 7Ps of Marketing

Week 3 Inventory Planning and Control Understanding Marketing Environment

Week 4 Supply Chain Management Segmentation, Targeting and Positioning

Sustainable Marketing and Ethics in the

Week 5 Guest Lecture
digital age
Assessment
▪ A group poster (A1) and 20-minute
presentation
• 30% of total marks
• Submission due: 1pm Monday 12 Feb 2024
▪ An individual report
• 70% of total marks
• Deadline: 1pm Tuesday 12 Mar 2024
Individual Assessment
Information Sessions
▪ 11.30 AM – 12.30PM, Tuesday 06/02/2024

▪ Information and Guideline

▪ 11.15 AM – 12.15 PM, Tuesday 20/02/2024

▪ Q&A
Make the Unit works

Bloom’s Taxonomy
Part 2:

Introduction to
Operations Management
 Operations Management
Available in both Hard Copy and e-book in Library

Readings
Learning Outcome
▪ Define operations management.

▪ Understand the input-transformation-output

process model.
▪ Explore why operations management is
important to all types of organizations.
▪ Understand the process hierarchy.

▪ Define different characteristics of operations

processes.
(Adopted from Slack et al., 2022)
What is Operations Management?

“…how organisations create and

deliver services and products”
(Slack et al., 2022, p. 4)
What is Operations Management?

▪“…the activity of managing the resources that

create and deliver services and products”

(Slack et al., 2022, p. 5)

▪Responsible for planning, coordinating, and

controlling the resources needed to produce a
company’s products and services.
(Adopted from Slack et al., 2022)
(Adopted from Slack et al., 2022)
Importance of
Operations Management
▪ Operations are everywhere!

▪ Effectively manage, control and supervise

goods, services and people
▪ Ensure high-quality, low cost and
environmental impact.
Roles of Operations
in Organisation

Figure 3 – The relationship between operations functions

and other core and support functions of the organisation
(adopted from Slack et al., 2022)
 The three basic functions at Prêt a Manger

Nutritional ‘mechanical’
and aesthetic design of
Product/ the sandwiches and
Service snacks
Development

Design, location
and management
Marketing Operations of stores and in-
Promotional
store processes
activities,
and the network
market
that supplies them
research, etc.
Changes in the business environment are
shaping a new operations agenda

(Adopted from Slack et al., 2022)

The ITO process

“Operations create and deliver services and

products by changing input into outputs using
an ‘input-transformation-output’ process”
(Slack et al., 2022, p. 11)
The ITO process
Transformation

Input Output

(adapted from Slack, N. et al., 2022)

Dominant transformed resource inputs of various operations

Predominantly processing inputs of….

Materials Information Customer

• Manufactures • Accountant • Hairdressers

• Mining companies • Bank headquarters • Hotels
• Retails operations • Market research • Hospitals
• Warehouses companies • Mass rapid transport
• Postal services • Financials analysts • Theatres
• Container shipping lines • News services • Theme parks
• Trucking companies • University research unit • Dentists
• Telecom company
The ITO process
Transformation

Input Output

(adapted from Slack, N. et al., 2022)

Outputs from operations processes

(Adopted from Slack et al., 2022)

The ITO process
Transformation

Input Output

(adapted from Slack, N. et al., 2022)

Operations process

“…a ‘process’ is an arrangement of

resources and activities that transform
inputs into outputs.”
(Slack et al., 2022, p. 11)
Process Hierarchy

The supply network Macro-level

The Operation

Micro-level
The process
(Adopted from Slack et al., 2022)
Which is more expensive?
The 4Vs model
▪ All Vs affect the cost of
product/service delivery
▪ High Volume, Low
Variety, Low Variation,
and Low Visibility means
low cost
▪ A typology of Operations
and process
(Adopted from Slack et al., 2022)
A great Operations Manager

Enjoy getting Understand Communicate Learn all the

things done customer and motivate time
needs.

Commit to Know your Be capable of Keep cool under

innovation contribution analysing pressure
Reflective Questions
▪ What is Operations Management?

▪ Why is Operations Management important

in all types of organisations?
▪ What are the 4Vs in Operations
Characteristics?
▪ What do the Operations Managers do?
References

Slack, N., Brandon-Jones, A., and Burgess, N. (2022) Operations

Management. 10th edn. Pearson Education Limited.

Slack N and Brandon-Jones A. (2019) Operations Management. 9th

edn. Pearson Education Limited