Innovation Proposal

I. Perceived Need/ Opportunity (2 – Jed, Kari)

 Market driver: Why do you think this idea will sell?

1. New normal
 Insert results of survey
1. Name (optional)
2. Age
 Less than 30 years old
 30-40 years old
 More than 40
3. How many years are you in the legal profession?
 Less than 1 year
 1- 2 years
 3-4 years
 More than 5 years
4. What kind of legal practice are you engaged in?
 Solo private practice
 Partner/associate in a law firm
 Government
 Corporate In-House
 Others (please specify)
5. Location of legal practice
 Metro Manila
 Luzon
  Visayas
 Mindanao
6. Do you know any online/mobile platform used by lawyers in conducting their legal
services?
 Yes
 No
7. If yes, what is this online/mobile platform?
 Lawyers Online PH
 Legal Lex
 Others (please specify)
8. If possible, would you consider conducting and offering legal services in an
online/mobile platform?
 Yes
 No
9. If yes, why would you consider such? Check all that applies
 Access to more clients
 Additional earning potential/ opportunities
 Convenience
 Health and safety reasons
 Others (please specify)
10. If yes, what legal services would you consider conducting?
 Consultation or advice
 Contract/document review
 Drafting of pleadings, motions or judicial papers
 Legal Memorandum
 Preparation of legal documents
 Others (please specify)
11. How much fee are you willing to pay for the use of online/mobile platform?
 Fixed rate for every transaction
 Less than 1% of your standard rate
 1-3% of your standard rate
 More than 3% of your standard rate
12. What is your preferred payment option in using the online/mobile platform?
 Cash
 GCash/PayMaya
 Bank transfer
 Credit Card
 Others (please specify)
 Technology driver: Why do you think this will work?
 Insert concepts learned in class

II. Existing Competitors if any – Introduce, Strengths, Weaknesses (1 - Pat)

 Lawyers Online PH
 Legalex
 Insert concepts learned in class – first mover advantage?
Lawyers Online PH started during the Covid-19 Pandemic. Due to the heightened quarantine
restrictions disallowing face to face consultations, it was very challenging for individuals to
access critical legal services, leaving legal concerns of individuals and firms pending and
escalating. The founders deemed it necessary to start an online legal platform called Lawyers
Online PH, dedicated to bridging the gap between clients in need and experienced legal
experts. Though the online legal firm started as a response to the lack of accessibility during the
pandemic, it continues to provide online legal services to Filipinos given the digital era, whether
at home or abroad [1].

Legalex is a tech company in the Philippines catering to Filipino clients and lawyers. The firm
works closely with lawyers and connects clients to these lawyers for any legal concerns. Aiming
to be the main platform for Filipinos and small and medium enterprises, their service is available
anytime, anywhere [2].
Growth Opportunities
In the Philippines, it is very challenging to find a lawyer and even more so avail of the lawyer’s
services mainly due to the expensive pricing of consultation, representation and paper works.
This unaddressed need of Filipinos opened a door of opportunity for firms to venture into the
online lawyer services, providing a more convenient and cheaper means for customers and for
lawyers to reach the untapped markets of the country.
The Covid-19 pandemic has also played a role in defining how we make purchases or avail
services and how we currently do our work, from everything in-person to mostly online
transactions, taking advantage of the convenience, safety and adapting to the technological
practice of consumers and suppliers alike.
Learning below the advantages and disadvantages of online lawyer service, there is indeed
potential to offer a unique service that will create value for customers and capture value for the
firm. The digital evolution also strengthens the need to innovate services, including that of
lawyer services, to ensure sustained demand for this type of services. In terms of technological
feasibility, it is deemed doable given other similar players in the market and developer
availability and could be easily commercialized through websites, various social media platforms
and app stores.

Advantages of Online Lawyer Service:

Ø The sites/apps are relatively easy to use, convenient and straight-forward
Ø Fees are usually less expensive compared to what a typical lawyer would charge
Ø Cultivates a more transparent communication through timely updates as compared with
traditional lawyer services which has some delays in feedback or billing
Ø Wider national/global client reach
Ø More options in choosing a certified lawyer that could help with legal concerns
Ø Business model gives time freedom to both clients and lawyers
Ø Adoption of legal firms to the digital transformation era

Disadvantages of Online Lawyer Service:

Ø In-person meetings makes it easier to have an exchange of information between clients
and lawyers, clearer communication of intentions and expectations
Ø Instead of a direct relationship, the online legal firms act as ‘middleman’ to lawyers and
clients
Ø There is a tendency for inaccurate or incomplete information which could result to some
unfavorable consequences
Ø Older generation of lawyers might find it hard adopting to the technological ask of this
service
Ø There are no clear governance/regulation around online legal services in the Philippines

[1]
https://www.lawyersonlineph.com/about
[2]
https://www.legalex.ph/about-us/
 III. Proposed Solution: KonsultaJD – everything about the application/service (2 –
Ralph, Camila)

 Services to be offered drafting, consultation, document review

To create a customer-centric experience and offer comprehensive list of legal services, the
company shall offer the following services:
1. Tele-consultation
a. Gain direct access to a lawyer through an online consultation. This can be via
Zoom, Google Meet or Microsoft Teams. This will provide clients with personal
and immediate advice which is tailored to their needs and requirements.
b. All areas of law shall be covered including, but not limited to, the following:
i. Civil
ii. Criminal
iii. Commercial
iv. Taxation
v. Political
vi. Remedial
vii. Labor
c. Other details
i. PhP 500 for every 30 minutes (cheaper vs other players)
ii. Open for 24 / 7 (except on legal holidays)
d. Scheduling can be done virtually or through easy to access hotlines.
e. Payment can be done through different payment channels or gateways

2. Drafting and Mailing of demand letter

a. Resolve legal issues promptly, covering all kinds of demand situation. Ideal for
debt collection and child/spousal support.
b. Fees and Timeline
i. 2,000 (drafting) and 1,500 for messengerial services (email or personal
services available)
ii. Drafting and Delivery can be done within 2 days from receipt of payment
 3. SEC/ DTI Registration
a. Ideal for business registration and for clients who are starting a business and
who need to comply with the legal requirements
b. Offers services for different types of businesses (sole proprietorship, partnerships
and corporations)
4. Legal Retainer
a. Our legal retainers are fully customizable and can be tailored to meet specific
client needs. Inclusions are as follows: advice, drafting, review, corporate
secretary, regulatory compliance, and representation
b. This is beneficial for businesses or clients that need regular legal advice but
prefer not to incur the expenses of having an in-house lawyer.
5. Contract or Document Drafting and review
a. Includes drafting and review of simple contracts to complex affidavits .
6. Case Handling
a. For clients who wish to pursue a case or defend themselves on cases filed
against them
7. Legal Memorandum
a. Legal opinion for those who prefer written consultation as proof of legal counsel
b. Rate varies depending on complexity of issues involved

Sources:
https://www.lawyersonlineph.com/legal-retainer
https://www.legalex.ph/

Why will lawyers join?

 Can earn anytime, anywhere

 o Generate additional revenue
o Set your own schedule
o Expand your clientele

 User subscription method

Available using the following options:
1. Website
2. App
a. Downloadable from both IOS and Google Play

Payment options
1. Cash Payment
2. Gcash/ Paymaya
3. 7-Eleven Store payment
4. Bank Transfer
5. Over the Counter deposit
6. Visa / master card
7. Multipay/ ECPay

Appointment Scheduling options

 Acuity Scheduling (https://acuityscheduling.com/)

Messengerial Services

 Via courier Services (GrabExpress, Angkas Padala, LBC, Lalamove, Joyride Delivery,
myKuya, MrSpeedy, Transportify, CanCan, Move It, Mober, Go Go Express)
 Via Email
 Via Pick up or Delivery via company’s messengers
Meeting options

 Zoom, Google Meet, Skype, Viber, Facebook Messenger

Proposed innovations
o Tie up with Notary360 (notarypublic360.com)
 With Notary Public 360°, you can find notaries public easily! This platform
offers an online directory of notaries on a map, making it easy to locate
trusted commissioned notaries near you. Say goodbye to the hassle and
hello to a convenient notary search!
  This platform simplifies the process for clients to discover and connect
with notaries, and for commissioned notaries to expand their practice.
 Explore the map
 Schedule appointments; and
 prepay for notarization services

o Partnership with law firms and lawyer organizations

 Law firms and lawyers
 The company shall offer opportunities for lawyers and law firms
who want to connect with clients in a more convenient way.
Registration shall be very easy, and acceptance of clients can be
done whenever and wherever they are.
 Law organizations
 Partnerships with law organizations like FLAG, Legal Aid Clinics,
IBP, Public Attorney’s office for increased public awareness

o Wider range of services offered

 See notes above
o Progress based payment
 Applicable for cases involving
o Pro Bono Services
 Shall seek for accreditation from IBP and Supreme Court for pro bono
services to be counted as part of MCLE (Mandatory Continuing Legal
Education)
o The company shall also publish latest laws (including amendments) and
jurisprudence on its app and website to make the lawyers, legal practitioners and
even clients updated on changes and developments on the field of law.

 Fees for users

o Create a table / Summary of fees per type of legal service
 Compensation/Incentives for lawyers
o The company shall deduct a fixed commission rate for all fees corresponding to
legal services availed of by clients. Payment gateway and administrative fees
shall also be charged to all lawyers who make use of the app/ website.
o Make use of survey results
 Prepare interface – Canva (c/o Camila, haha)
Logo
Web Browser
Mobile App

 Insert concepts learned in class – incremental

IV. Feasibility (2 – Ciara, Denz)

 Marketability
1. Lawyers reception to use (based on survey)
2. Users reception to use (User Behavior/Insight based on survey)
3. Unique Proposition
 Scheduling Concerns
Client-Lawyer Matching. As stated above, we will be outsourcing the services of Acuity:
Scheduling. As a startup, we plan to avail the $16 dollar package monthly (approximately P900).

https://acuityscheduling.com/signup.php?entry_point=acuity&btn=nav

Availability of Lawyers. To ensure the availability of the services 24/7, partner lawyers will be
required to render at least eight hours a week. Hours rendered in excess of the required service
hours will be monitored and may eventually merit in incentives (e.g., higher percentage of take-
home pay) and higher advertisement/exposure of professional profile in the app.

 Pros/Cons - New normal (in depth – convenience, time constraints, etc)

Strengths

- Extensive service offerings (first to offer XXX services)

- Legal Services and Customer Support are available 24/7
- User-friendly app and website
- Offers pro bono services to eligible users
- Lower service fees offerings
- Available Technology (what’s new is yung mix of the service using existing tech)

Weaknesses

- Higher compensation rates for lawyers offered by other competitors

- No employer-employee benefits to be offered to partner lawyers
- Low technology literacy for older generation (might be critical ang usership based on
survey)
Opportunities

- Influx of lawyers through the years (increasing bar passing rates)

- Increased preference for use of online services over face-to-face interactions
- Widespread promotion of accessible legal assistance in the Philippines
- Low barrier of entry
- There were 85.16 million internet users in the Philippines in January 2023. The
Philippines's internet penetration rate stood at 73.1 percent of the total population at the
 start of 2023. (https://datareportal.com/reports/digital-2023-philippines#:~:text=Internet
%20use%20in%20the%20Philippines,at%20the%20start%20of%202023)
Threats

- Existing Competitors (USP ni konsulta over compe)

- Cybercrime

How did konsulta md win over other apps na similar (compare/contrast)

- Weakness ni KonsulatMD
o Poor quality of service

https://www.reddit.com/r/Philippines/comments/wfqplv/
anyone_who_tried_konsultamd_how_was_your/

- Strength? Ni KonsultaMD
o Giving access to those with low healthcare support (province) - eto yung part ng
sinosolve nilang problem
- Strength ni NowServing

 Reasons for Closureof other techs

https://www.techinasia.com/asia-startup-deadpool-2016
Reasons
Scalability
Need (product market fit)
Financial sustainability?
Me-too (similar as other existing or developing apps)

https://asialawportal.com/making-legal-services-simple-and-affordable-in-the-philippines-an-
interview-with-jason-arteche-owner-and-founder-legal-tree/
(what happened to legal tree); per ogood premise

 Physical office?
Since the app will work remotely and online, a physical office will not be needed. To ensure
seamless operations:

 Regular and permanent employees will be employed to work virtually

  Communication lines (e-mails, social media platforms, website, and telephone) will be
open 24/7 and should respond quickly

 Insert results of survey

 Financial soundness – cost of entry e.g. promoting, building the app
Costs to be incurred:

SERVICES TO AVAIL ESTIMATED COST

App Development ranging from $50,000 to $250,000 (estimated time to develop: 4-6
months)

On average, the cost of creating a mobile app in the

Philippines can range from ₱150,000 to ₱1,500,000,
depending on the factors mentioned above. If you’re
looking for a basic app with limited features, you can
expect to pay around ₱150,000 to ₱300,000.
However, if you’re looking for a more complex app
with advanced features, you can expect to pay
upwards of ₱1,500,000.
Portfolio / Corporate ₱40,000 – ₱80,000
Website
E-Commerce / Online ₱70,000 – ₱150,000
Store Website
Backend infrastructure
Integration with third- Acuity: Scheduling - $16 dollar package monthly (approximately
party services P900)

P150,000-P300,000++

Security features
App store fees

https://www.spaceotechnologies.com/blog/cost-to-put-app-on-app-
store/
Maintenance and ₱15,000 – ₱70,000 /mo.
updates
Marketing Facebook – P109 average cost per click (CPC)
Instagram – P45 CPC
TikTok - P29,300 PHP per campaign
 YouTube - P 1.76 cost per view
Twitter -
 A promoted tweet costs around 0.50-2.00 USD per action
or a CPA of 30-117 PHP.
 A promoted account costs around 2-4 USD per follow or a
CPF of 117-234 PHP.
 A promoted trend can cost around 200,000 USD per day or
a CPT of 11.7 million PHP.
LinkedIn - P 308 CPC

https://www.wheninmanila.com/how-much-does-social-media-
marketing-cost-in-2023/

https://www.couchbase.com/blog/app-development-costs/#:~:text=Simple%20apps%20with
%20basic%20functionality,%2430%2C000%20to%20%24500%2C000%20and%20more

Other References:
https://www.couchbase.com/blog/app-development-costs/#:~:text=Simple%20apps%20with
%20basic%20functionality,%2430%2C000%20to%20%24500%2C000%20and%20more
https://makeanapplike.com/cost-to-develop-app-in-philippines/
https://www.spaceotechnologies.com/blog/cost-to-put-app-on-app-store/

 Insert concepts learned in class

Innovation Strategy – Build
Teece Model – Holder of Assets Profits: Tightly-Held Complimentary Assets, High Imitability

-----
Background Research – Input questions for lawyers (c/o Jed and Ralph)
1.
2. Are you aware of the website/service Lawyers Online PH?
a. Are you part of La
3. Are you aware of Legalex?
a. Are you part of Legalex?

Background Research – Input questions for users (c/o Kari, Ciara, Denz)
Greetings!

We are second year MBA students from the University of the Philippines Diliman - Virata School
of Business.

We are currently conducting a survey to gather valuable insights on the viability of lawyers and
clients making use of an online/mobile platform to extend and avail legal services, respectively.

This research is intended as a partial requirement in our Innovation course. Rest assured that
all the information gathered will only be used for academic purposes.

Thank you!

1. Age
 18-30 years old
 30-40 years old
 More than 40
2. Should any legal concern arise, do you have access to a lawyer? (Y/N)
 Yes
 No
3. What are the usual legal services you will avail yourself of?
 Consultation or advice
 Contract/document review
  Drafting of pleadings, motions or judicial papers
 Legal Memorandum
 Preparation of legal documents
 Others (please specify)
4. If yes, how quickly can you contact the lawyer? (Minutes, hours, days, weeks)
5. How quickly will the lawyer attend to your concern? (Minutes, hours, days, weeks)
6. Likert scale (1 to 5)
 How difficult is it to find access to a lawyer?
 How expensive do you think it is to avail yourself of the services of a lawyer?
7. If possible, would you consider availing legal services through an online/mobile platform
 Yes
 No
8. If yes, why would you consider such? (Check all that applies) [Factors user will consider
in using app/website service rather than other channels]
 Convenience
 Urgency of the concern
 Health and safety reasons
 Others
9. Which of the following modes of payment do you prefer for the use of online/mobile
platform?
 Fixed rate for every transaction
 Variable rate per transaction
 Periodic subscription plan (e.g., monthly or annually)
10. What is your preferred payment option in using the online/mobile platform?
 Cash
 GCash/PayMaya
 Bank transfer
 Credit Card
 Others (please specify)

Deadline Paper:

PERCEIVED NEED / OPPORTUNITY (Jed & Kari)

Market driver: Why do you think this idea will sell?

 Accessibility – insert results of the survey

o Example – 1 out of 10 says they have no access to a lawyer
 New normal - convenient, saves time, location-independence
 Specialized lawyers available in the application
Technology driver: Why do you think this will work?
  Techy generation – knowledgeable of the technology
 Technology-driven solutions - give initial guidance or automate certain tasks, reducing
the cost and time required for consultations.

Insert concepts learned in class

 Value creation – assists users on their legal needs on the spot

 Value capture – app users will earn based on (insert fees)
 Newness – lawyers within your reach
o Lawyers with specializations

KARI SCRIPT
Good evening everyone. We are group 3. I am Kari and together with me are Ciara, Denz,
Camila, and our two lawyers, Jed and Ralph.

Let us present to you KonsultaJD.

Let me discuss the need. Allow us to share with you the results of the mini survey we conducted.
[next slide]

Out of 23 respondents, 17 already availed of a lawyer’s service, while the remaining 7 haven’t.
We started the survey with this to gauge whether the respondents were answering based on
their experience or based on their assumptions. Majority of the respondents, 70%, already
availed of a lawyer’s service.

For the demographics, out of the 23 respondents, 20 are between 18 to 30 years of age. While 2
are 30 to 40 years old, and one respondent is more than 40 years old. [next slide]

We then asked them; should any legal concern arise, do you have access to a lawyer? 14 said
yes while 9 said no.

Moreover, we asked the respondents; how difficult is it to access lawyers? The range is from
minutes to hours indicating that lawyers are easily reached to weeks up to months indicating that
lawyers are very difficult to reach should a need arise. The results are mostly in the middle with
9 respondents, meaning accessing a lawyer might be difficult but not impossible.
Konsulta JD wanted to bridge this gap, to provide everyone access to lawyers. With Konsulta
JD, the 9 respondents who do not have access to a lawyer can talk to one in a matter of
minutes. Moreover, the difficulty of accessing lawyers will also be solved by Konsulta JD.
Everyone can reach a lawyer with just a few clicks.
Diving more in the needs to be availed by the users, we also asked them What are the usual
legal services you will avail yourself of or will you more likely avail?

22 out of the 23 respondents answered legal advice or consultation. Followed by contract or

document review and preparation of legal documents with 17 out of 23. 5 respondents answered
drafting of pleadings, motions, or judicial papers, and 4 answered legal memorandum
preparation.

This indicates that most needs or wants access to a lawyer for consultation or legal advice
purposes followed by document review and preparation. These top 3 services can be freely
discussed and accomplished through online interaction.

With the services provided comes the fees. We asked the respondents “How expensive do you
think it is to avail yourself of the services of a lawyer?”

Most of the answers are leaning towards not cheap to expensive. The respondents assume that the
services offered by lawyers are not that cheap.

Moreover, it is worthy to note that respondents have varying assumptions on the prices of varying
services. This might be due to the complexity of the services.

We also asked the respondents directly, whether they would avail of a legal service through an
online platform. 21 out of 23 said yes, that is 91% of the respondents.

This supports that there is really a need for an online platform for legal services.

Why will they avail of this service?

Most respondents answered convenience. Followed by urgency, then health and safety reasons. In
this age of technology, everything is literally at the tip of our fingertips, and with KonsultaJD,
that includes the legal services of our lawyers.

For the mode of payment for the legal services, 11 have chosen fixed rate, while 10 have chosen
variable rate, and the remaining 2 have chosen periodic subscription plan. This means that 11
wanted to pay a fixed rate on the usage of the platform, while 10 wanted a variable rate on their
usage of the platform. The subscription might be on a monthly or yearly basis.
Provided that there will be users of the application. Will there be lawyers who will be willing to
render their legal services through KonsultaJD? Attorney Jed will tell you more about it.