Professional Documents
Culture Documents
Management of Quality
9.3 THE FOUNDATIONS OF MODERN QUALITY
9.1 INTRODUCTION MANAGEMENT: THE GURUS
Quality- The ability of a product or service to
consistently meet or exceed customer
expectations.
9.2 THE EVOLUTION OF QUALITY
MANAGEMENT
Pre-Industrial Revolution
- skilled craftsmen performed all stages of
production.
- presence of pride of workmanship and
reputation
- one person or a small group of people were A summary of key contributors to quality
responsible for an entire product. management
Industrial Revolution
- Division of labor Walter Shewhart.
- Pride of workmanship became less - father of statistical quality control.
meaningful - developed control charts for analyzing the
- Quality responsibility shifted to foremen; output of processes to determine when
inspection varied. corrective action was necessary
- had a strong influence on the thinking of two
Contributions to Quality: other gurus, W. Edwards Deming and
Frederick Winslow Taylor Joseph Juran.
- Father of Scientific Management W. Edwards Deming.
- emphasized quality by including product - statistics professor at New York University in
inspection and gauging in his list of the 1940s
fundamental areas of manufacturing - established the Deming Prize, which is
management. awarded annually to firms that distinguish
G. S. Radford themselves with quality management
- improved Taylor’s methods. programs and to individuals who lead such
- Two of his most significant contributions efforts.
were the notions of involving quality - Deming compiled a famous list of 14
considerations early in the product management points he believed were the
design stage and making connections prescription needed to achieve quality in an
among high quality, increased organization
productivity, and lower costs. - His message was that the cause of
inefficiency and poor quality is the
Statistical Control Emergence: system, not the employees.
1924: Bell Telephone Laboratories introduced - stressed the need to reduce variation in
statistical control charts. output, which can be accomplished by
Around 1930: H. F. Dodge and H. G. Romig distinguishing between special causes of
introduced sampling tables. variation and common causes of variation.
WWII: U.S. government mandated statistical quality - concept of profound knowledge
control for vendors, increasing its usage. incorporates the beliefs and values about
learning that guided Japan’s rise to a world
QUALITY EVOLUTION: economic power.
1950s: quality movement evolved quality
assurance expanded focus to product design and Demings 14 points
raw materials with greater upper management
involvement. 1. Create constancy of purpose for improving
1960s: "Zero defects" concept promoted products and services.
2. Adopt the new philosophy.
perfection and employee motivation.
3. Cease dependence on inspection to achieve
1970s: Quality assurance extended to service quality.
industries. 4. End the practice of awarding business on
1970s Global Impact: OPEC oil embargo led to price alone; instead, minimize total cost by
Japanese auto market dominance due to fuel working with a single supplier.
efficiency and improved quality. 5. Improve constantly and forever every process
- Among his key contributions were the
for planning, production and service.
6. Institute training on the job. development of the cause-and-effect
7. Adopt and institute leadership. diagram (also known as a fishbone
8. Drive out fear. diagram) for problem solving and the
9. Break down barriers between staff areas. implementation of quality circle
10. Eliminate slogans, exhortations and targets - was the first quality expert to call attention
for the workforce. to the internal customer—the next person
11. Eliminate numerical quotas for the workforce
and numerical goals for management. in the process, the next operation, within the
12. Remove barriers that rob people of pride of organization.
workmanship, and eliminate the annual rating or
merit system. Genichi Taguchi.
13. Institute a vigorous program of education - best known for the Taguchi loss function,
and self-improvement for everyone. which involves a formula for determining the
14. Put everybody in the company to work
cost of poor quality.
accomplishing the transformation.
- important part of his philosophy is the cost
to society of poor quality.
Joseph M. Juran.
- taught Japanese manufacturers how to Taiichi Ohno and Shigeo Shingo.
improve the quality of their goods, - both developed the philosophy and methods
- viewed quality as fitness-for-use. of kaizen, a Japanese term for continuous
- believed that roughly 80 percent of quality improvement (defined more fully later in this
defects are management controllable. chapter), at Toyota. Continuous
- According to Juran, quality planning is improvement is one of the hallmarks of
necessary to establish processes that are successful quality management.
capable of meeting quality standards;
quality control is necessary in order to 9.4 INSIGHTS ON QUALITY MANAGEMENT
know when corrective action is needed; and
quality improvement will help to find better Successful management of quality requires that
ways of doing things. managers have insights on various aspects of
- A key element of Juran’s philosophy is the quality. These include defining quality in
commitment of management to continual operational terms, understanding the costs and
improvement. benefits of quality, recognizing the
- credited as one of the first to measure the consequences of poor quality, and recognizing
cost of quality the need for ethical behavior.
Kaoru Ishikawa.
● Top management - establish strategies and
programs, guide and motivate
● Design - incorporate features to meet
customer wants and production capabilities
● Procurement - obtain materials and
services meeting quality standards
● Production/operations - processes yield
output meeting design specifications
● Quality assurance - gather and analyze
quality data, identify and correct root causes
● Packaging/shipping - prevent damage in
Examples of product quality for a car transit, include instructions
● Marketing/sales - determine customer
Service Quality. needs, communicate issues
- often described using the following ● Customer service - communicate
dimensions: problems, resolve issues, follow up
Deming Prize:
● Honors successful quality efforts, named
after W. Edwards Deming.
● Focuses on statistical quality control, senior
management involvement, employee
engagement, customer satisfaction, and
training.
● Recognizes companies worldwide, not
limited to Japan.