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Cust Satisfaction Ariel
Cust Satisfaction Ariel
Introduction
INDUSTRY
PROFILE
INDUSTRY PROFILE
Throughout the history of our civilization, the need for efficient washing of skin
and clothes pushed many inventors and scientist to create many types of substances that
facilitated that need. Because modern detergents found their footing only after the rise of
technology and chemistry of 20th century, our ancestors focused their attention on production
of various soaps.
The first archeological proof of existence of soap was found in ancient Babylon, over 4800
years ago. However the inscription found at the pots that were intended for boiling of animal
fat with ash did not provide references of soap usage. Ancient Egypt provided many
evidences of soap's widespread usage - from exclusive baths, to providing medicinal care for
the skin and tool for more efficient washing of clothes.
Biblical records from that time also talk about personal hygiene and use of soap and
oil products. Roman Empire brought the use of soaps, oils and ash mixed gels to the height of
popularity. During that time both public and nobility used cleaning product regularly, and
many legends surrounded soup (which was by legend first discovered at Mount Sapo, where
fat from sacrificed animals traveled down and was collected into pools of soap). After the fall
of Roman Empire in 5th century AD, the tradition of washing disappeared from Europe,
which brought the 1000 years of uncleanliness, poor hygiene and several waves of deadly
plagues (most notably Black Death in 14th century). After 17th century, public hygiene and
cleanliness returned to Europe which brought the need for creation of many new cleaning
products.
One of the first instances of industrially made cleaning detergent happened during
First World War, when Germany economy was strained and left without easy access to soap.
In 1930s, commercially available routes for creating fatty alcohols brought the rise of several
detergent brands intended for industrial use (German BASF, DEFT and Procter and Gamble
from United States with their famous "Tide" brand). After the end of Second World War
many American war effort factories were converted for civilian use, and one of the most
widely available products was tetra propylene, which was used in creation of home
detergents.
By 1950s, soap was almost completely displaced as a means of cleaning clothes in
developed countries. One of the most popular detergents of that time were
alkylbenzenesulfonates, but its inability to be biodegradable forced the manufactures to create
Linear alkylbenzenesulfonates, which were much more degradable. Since then industry of
detergents started to grow exponentially, introducing many new ways of washing and
reaching all four corners of the world.
Here are some of the most notable detergent related inventions in the last 60 years:
1950s - Creation of automatic dishwasher powders, fabric softeners
1960s - Prewash stain removers, enzyme presoaks
1970s - Multifunctional products (detergent + softener), liquid soaps
1980s - Detergents with support for cold water washing, concentrated washing
powders
1990s - Aromatic gels, ultra fabric softeners, super concentrated powders and liquid
detergents
2000s - Biodegradable and green friendly products, water conservation washing
machines, laundry detergent "all in one" tablets
History of Ariel detergent:
Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the
flagship brand in Procter & Gamble's European, Mexican, Japanese, Brazilian, Peruvian,
Turkish, Filipino, Pakistani, Indian, Colombian, Chilean and Venezuelan portfolios. In some
U.S. stores, Mexican Ariel is available.
Ariel first appeared on the UK market in 1967 and was the first detergent with stain-
removing enzymes. It was a high-sudsing powder designed for twin-tub and top-loading
washing machines. With the rise in popularity of automatic front-loading washing machines,
a suitable low-suds variant was launched in the early 1970s. The mid-eighties saw the range
expanding to encompass liquid detergent and compact powder.
The compact powder was originally known as "Ariel Ultra"; and was subsequently
reformulated into the nineties as "Ariel Futur". This was possibly in response to Unilever's
launch of the ultimately doomed "Persil Power", which was seen to damage clothes. Compact
powders never proved popular in the UK; so when the tablet variant appeared in July 1999,
the compact version disappeared.
In 2003, Ariel brought out its quickwash action to its detergents, to allow consumers
to be able to do their laundry on a quickwash cycle.
COMPANY
PROFILE
COMPANY PROFILE
Ariel AntiBac
Ariel AntiBac combines Ariel CompleteTM‟s superior cleaning
properties to remove stains effectively^ with the degerming power
which, unlike ordinary detergents, removes up to 99.9% germs on
clothes#.
Can be used in Hand wash or in Top loading washing machines.
New Ariel Color & Style with Color Lock Technology remove
tough stains and prevents colors from fading. It keeps your colored
garments shining like new. Can be used in Hand wash or in Top
loading washing machines.
Our partners
Over the past 20 years, Ariel has been providing you with quality products to give you
our best possible cleaning performance.
LG
See how Ariel works with your washing machine to help
keep your clothes Shine Like New*! Ariel‟s innovative
technology has been accepted by many experts including
LG.
India‟s no. 1 washing machine manufacturer**, LG, only
trusts Ariel Oxyblu to not only remove stains, but to help
clothes smell fresh and shine like new*.
The performance of washing machine will be lacking
without a good quality detergent. The New Ariel Oxyblu meets these needs as it delivers stain
removal, freshness and maintains shine of your laundry. Hence, Life‟s Good when you have
the best partner.”
RAJEEV JAIN,
Business Head-Home Appliances, LG Electronics India (P) Ltd.
Manish Malhotra
Manish Malhotra, India‟s top fashion designer personally visited Ariel lab in Beijing,
China to verify the reliability of Ariel. He was very impressed by the new remove Ariel
technology and its effectiveness.
Manish Malhotra presented his unique Shine Like New* collection during the Ariel
OxyBlu DeepClean Technology conference in Dubai. An exclusive collection was created
remove for Ariel was unveiled as the fashion designer explained the uniqueness of new Ariel
OxyBlu. He shared also his impressions and feelings from his personal visit in Ariel lab in
China where he was amazed with new Ariel formula.
OBJECTIVES
RESEARCH
METHODOLOGY
LIMITATIONS
OBJECTIVES
To analyze the satisfaction level of Ariel Detergent users in Kurnool.
Interpreting the price sensitivity of the market in respect of Ariel Detergent is one of
the objectives.
care was taken to sec that the selected sample is a small specimen (or) an isolated part of the
Data source:
Primary data collection is more costly but the data is usually more relevant to the issue at
hand. The normal procedure is to interview some people individually (or) in groups.
PRIMARY DATA
The questionnaire consists of _____ questions relating to various aspects of the study.
The first part of the questionnaire was mainly prepared to get the personal details of the
customers & their extent of brand awareness. And the later part of the questionnaire was
prepared to identify the customer satisfaction towards P&G‟s product Ariel Detergent.
SECONDARY DATA
Data pertaining to the company is collected from the company‟s status report. The
company‟s profile gives a detailed report of the past records of the organization this
secondary data were collected from the internal sources (Company‟s Documents) of as well
as some external sources (Paper & Magazines). The collection of this data is easy and less
time consuming and is tabulated and presented in a systematic from prior to classification and
interpretation.
SAMPLING DESIGN
SAMPLE SIZE:
METHOD OF SAMPLING:
Random Sampling Method is used in sampling method used for collecting data.
SAMPLING UNITS:
Questionnaire:
Collection of data is an important stage in the research. In fact the quality of the data
containing question relating to certain specific aspects, regarding which the researches collect
The tool used for the purpose of analysis is percentage method with reference to
questionnaire.
Percentage Method:
The result obtained in the project cannot be generalized at all times in all the areas
Some people were not willing to respond and few of them who responded were in