Em-II.

STUDY BACKGROUND

A. Brief History of the Company

Fabric conditioner, also known as fabric softener, has a history that dates back to the

early 20th century. In the 1950s, the different formulations were developed to help reduce static

electricity, make fabrics feel softer, and impart a pleasant scent. Over the years, fabric

conditioners have become an essential part of many people's laundry routines, providing benefits

such as improved fabric feel, reduced wrinkles, and easier ironing. Today, fabric conditioners are

available in various forms, including liquids, sheets, and beads, and are used to enhance the

comfort and quality of laundry around the world. (Schwarcz, 2017)

A.1. Company Name

. FOALOVE is more than just a name; it's a reflection of our brand's essence and

values. The term 'FOA' is derived from 'FABcon', representing our commitment to fabric

conditioning excellence. Our primary product, Fabric Conditioner, lies at the heart of what we do,

and 'FOA' symbolizes our dedication to delivering top-quality fabric care solutions. And 'LOVE'

represents the core emotion and ethos behind our brand. Just as a mother showers her loved ones

with care, attention, and affection, FOALOVE aims to emulate that nurturing spirit in every

product we offer. We believe that every garment, every fabric, deserves to be treated with the

same tender love and care that a mother provides. So, when you see the name FOALOVE, know

that it embodies our dedication to providing exceptional fabric care solutions infused with the

warmth and tenderness of a mother's love.

A.2. Product Name

ScentedCare Fabric Conditioner isn't just a laundry product—it's a testament to the

love and care of a mother. Our product is designed to not only soften fabrics but to infuse them

with a nurturing touch that evokes the warmth and comfort of a mother's embrace. With each use,

ScentedCare envelops your clothes in a delicate fragrance that speaks of tender care and

affection.
Our formula is crafted with meticulous attention to detail, ensuring that every drop is infused

with the essence of love and care. It leaves fabrics feeling irresistibly soft and fresh, while the

lingering scent brings a sense of comfort and familiarity to your daily life. ScentedCare isn't just

about cleaning clothes; it's about enhancing the fabric of your family's everyday moments.

Whether it's cuddling up in freshly laundered sheets or wrapping yourself in a warm towel after a

bath, our fabric conditioner adds an extra layer of love and care to every experience. So, when

you choose ScentedCare, you're not just choosing a product—you're choosing the embodiment of

maternal love and care, encapsulated in a bottle, to enrich your home and your heart.

A.3. Logo and Banner Statement

Our company's tagline, 'Pinabangong Alaga Para Sa Buong Pamilya,' encapsulates

the heart and soul of our Fabcon Conditioner. Translated as 'Fragrant Care for the Whole Family,'

it embodies the essence of our product and the values we stand for. With our Fabcon Conditioner,

we aim to do more than just soften fabrics and impart a sophisticated fragrance. We strive to

provide a nurturing touch that mirrors the love and care a mother gives to her family. Every drop

of our conditioner is infused with this essence, ensuring that each garment envelops you in a

comforting embrace, reminiscent of a mother's care 'Pinabangong Alaga Para Sa Buong Pamilya'

speaks to our commitment to creating products that enhance the daily lives of families, making
every moment a little more special and filled with love. Whether it's cuddling up in freshly

scented

clothes or feeling the softness against your skin, our Fabcon Conditioner brings a sense of

warmth and comfort to every member of the family.

B. Mission and Vison

Mission

At FOALOVE, our mission is to bring a refreshing and caring experience to

families through our range of products. We are committed to delivering a delightful and

rejuvenating experience that uplifts and revitalizes. With a strong emphasis on creating a clean

and comfortable environment, we take pride in crafting high-quality fabric care solutions that

enhance the freshness, softness, and fragrance of clothes. By deeply understanding the unique

needs of families, we tailor our products to cater to their preferences, ensuring their utmost

satisfaction. Through our pinabangong pag-aalaga, we strive to bring joy and a renewed sense of

well-being to every home, making the process of doing laundry a pleasurable and rewarding

experience for all.

Our aim is to become the go-to brand for families seeking high-quality fabric care solutions that

not only meet their needs but also exceed their expectations. By consistently delivering

exceptional products and exceptional service, we strive to build long-lasting relationships with

our customers, earning their trust and loyalty. Our ultimate goal is to become a trusted

companion in their journey towards a clean, fresh, and joyful home environment, making a

positive impact on their daily lives.

Vision
 FOALOVE vision is to create a future where families experience a renewed sense

of care and well-being through our marketing efforts. We aspire to be the catalyst for positive

change in the lives of our customers, transforming their laundry routines into moments of joy

and connection. Through our marketing efforts, we envision a future where our brand is

synonymous with exceptional fabric care, trusted by families across the globe. We aim to inspire

and empower families to prioritize self-care and create a nurturing environment through the

simple act of doing laundry.

By effectively communicating the benefits and unique qualities of our fabric

conditioner, we seek to enhance the freshness, softness, and fragrance of their clothes, elevating

their overall laundry experience. We envision families feeling a renewed sense of pride and

satisfaction in their clean and beautifully scented garments, fostering a deeper appreciation for

the care they provide to their loved ones. Our marketing efforts will focus on building strong

connections with our target audience, leveraging digital platforms to reach and resonate with

families worldwide. We aim to create a community of loyal customers who not only trust our

products but also feel a sense of belonging and shared values. In this future state, our scented

care will contribute to a world where families embrace the importance of self-care, enjoy the

process of caring for their clothes, and create lasting memories through the simple act of laundry.

We envision our brand being a symbol of love, care, and togetherness, making a positive impact

on the lives of families and enhancing their overall well-being.

C. Product Offerings

Scented care fabric conditioner provide protection to the integrity of your fabrics.

It's an effective way to keep fabric wrinkle free. Fabric conditioner not only gives your family's

clothes long-lasting fragrance but also keeps them soft. Scented care fabric conditioner helps us

to enhance the softness and smoothness of our clothes. It also add a pleasant fragrance to clothes,

making them smell and clean. ScentedCare stubborn odors with our odor-neutralizing detergent.

Whether it's sweat, food, or pet smells, this detergent leaves your clothes smelling fresh and
clean. It's also keeps your colorful clothes bright and vibrant with our color-safe detergent. It

helps prevent fading and bleeding, ensuring your clothes look new wash after wash.ScentedCare

detergent is free from harsh chemicals and fragrances, ensuring a gentle and hypoallergenic clean

for your clothes.Get the benefits of both detergent and fabric softener in one product. Our

detergent with built-in fabric softener leaves clothes feeling soft and keep the smells for 24hrs