THE BUYING PREFERENCE OF GRADE 12 ACCOUNTANCY, BUSINESS, AND

MANAGEMENT STUDENTS BETWEEN ONLINE SHOPPING AND ACTUAL

PURCHASE
SYSTEMS PLUS COLLEGE FOUNDATION

Online Shopping and Actual Purchase: The Buying Preference of Grade 12

Accountancy, Business and Management Students
A Research Study

Presented to the Basic Education Department

Systems Plus College Foundation

In Fulfillment of the
Requirements for the Subject
Practical Research 2

Biteranta, Neighster Larque P.

Aucena, John Jeffrey A.
Pineda, Aldrich C.
Samson, Eghi Franz T.
Asi, Gina S.
Batac, Alwina B.
Calos, Evangeline T.
Carreon, Las Given C.
David, Tamara Kaena E.
De Guzman, Daniella C.
Morales, Lianne Trysh P.
Rivera, Alexandra Nicole D.
Rufino, Reishalle Lane D.

December 2022
 THE BUYING PREFERENCE OF GRADE 12 ACCOUNTANCY, BUSINESS, AND
MANAGEMENT STUDENTS BETWEEN ONLINE SHOPPING AND ACTUAL
PURCHASE
SYSTEMS PLUS COLLEGE FOUNDATION
CHAPTER I – INTRODUCTION

PROBLEM AND ITS BACKGROUND

People tend to live a lifestyle that is different from one another, and that is human

nature. Considering the rise of modernization, some people live a life that is digitally

advanced and some settle for the traditional way of living in which most people are practiced.

With technology, people can also associate with online shopping which is on the rise lately.

But the question is, in what way do they specifically purchase their desired product?

Specifically for students, what buying mode do they prefer? Online or Offline? Digital

Shopping or Actual Purchasing? According to Computer Hope (2020) Online shopping, also

known as e-commerce, is a process of buying products and services using a web browser to

access the internet. The fundamental draw of internet shopping is that customers can locate

and buy the product without ever leaving their home, because the product will arrive at their

door. As for the traditional way of shopping also known as actual buying, this is a shopping

process, wherein consumers purchase their desired products and brands by visiting a store. It

can be any local stores nearby, or a big departmental store, like Big Bazaar, Spencer, and

others (Bazarpe24, 2020).

Grade 12 senior high school students are the ones who take two years of technical or

vocational courses to acquire a diploma (Basinga et al., 2019). Currently, these students were

born in times when technology had already bloomed. Therefore, most of them are exposed to

and familiar with utilizing digital technologies that are connected to the internet. The internet

contains social media, which has been widely exploited for one’s own convenience. That

being the case, the concept of online shopping was introduced, which grows fast over the
 THE BUYING PREFERENCE OF GRADE 12 ACCOUNTANCY, BUSINESS, AND
MANAGEMENT STUDENTS BETWEEN ONLINE SHOPPING AND ACTUAL
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SYSTEMS PLUS COLLEGE FOUNDATION
years and millennials particularly have made the biggest contribution to the success of online

shops (Prepose 2019). According to Mindajao (2021), 107 million people or 46% of the

population in the Philippines are active users of social media who spend an average browsing

time of ten hours and two minutes per day. Specifically, most of these users are seniors and

junior high school students based on age range. It is expected that grade 12 senior high school

students are well knowledgeable about how online shopping works. However, some still

rather go to a physical store to examine products thoroughly. The purpose of this research is

to determine the preferred buying mode between online shopping or actual purchasing of

Accountancy, Business, and Management students at Systems Plus College Foundation.

This study was selected by the researchers as it is timely and engaging. In addition,

they strive to know the choice of Accountancy, Business, and Management students in

picking between online shopping or actual purchasing in this study.

CONCEPTUAL FRAMEWORK

Online Shopping The Buying Preference of

Grade 12 Accountancy,
and Actual Business and Management
Purchase Students
 THE BUYING PREFERENCE OF GRADE 12 ACCOUNTANCY, BUSINESS, AND
MANAGEMENT STUDENTS BETWEEN ONLINE SHOPPING AND ACTUAL
PURCHASE
SYSTEMS PLUS COLLEGE FOUNDATION
RESEARCH OBJECTIVES

 To identify what grade 12 students in Systems Plus College Foundation of

Accountancy, Business and Management students, prefer in buying the products they

want or need.

 To determine a much more cost-effective method of purchasing products for grade 12

Accountancy, Business, and Management students at Systems Plus College

Foundation.

 To determine if there is a difference between shopping online and going to a physical

store as a grade 12 Accountancy, Business, and Management student.

 To determine the level of satisfaction with the services provided by online shopping

and in-person shopping.

 To identify the issues that the grade 12 Accountancy, Business, and Management

students frequently have between shopping in a physical place and purchasing online.

STATEMENT OF THE PROBLEM

The main objective of this study is to describe the buying preference of grade 12

Accountancy, Business, and Management students between buying in an online shop or in a

physical store, and to see which one is better for them.

To achieve this study objective, the following questions are to be answered:

1. What is the Demographic Profile of the respondent

1.1 Age;

1.2 Gender; and

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MANAGEMENT STUDENTS BETWEEN ONLINE SHOPPING AND ACTUAL
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SYSTEMS PLUS COLLEGE FOUNDATION
1.3 Source of money

2. How may online shopping as buying preference of the grade 12 Accountancy,

Business and Management students be described in terms of:

2.1 Ready to pay for additional charges;

2.2 Willingness to wait for long delivery;

2.3 Anticipated quality issue;

2.4 Awareness in fake/scamming/fraud stores?

2.5 Satisfaction of online customers?

3. How may actual purchase as buying preference of the grade 12 Accountancy, Business

and Management students be described in terms of:

3.1 Available products to choose from;

3.2 Customer service?

3.3 Time consuming in terms of falling in line;

3.4 Proximity of the shop; and

3.5 Satisfaction of actual purchasing customers?

4. What is the buying preference of grade 12 Accountancy, Business and Management

between online shopping and actual purchase?

SIGNIFICANCE OF THE STUDY

- School Supplies Businesses Owners will get the most benefit in considering

this paper about the preferences of Grade 12 Accountancy, Business and Management

students in both buying methods. With this, they can think of a marketing strategy on how
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MANAGEMENT STUDENTS BETWEEN ONLINE SHOPPING AND ACTUAL
PURCHASE
SYSTEMS PLUS COLLEGE FOUNDATION
they will attract their target customers, which are the students, to buy the products that they

are offering to the public. By reading the result of this paper made by the researchers,

Business owners in this field will gain a much higher profit since they will give importance on

where on the both buying methods the majority of the said students are comfortable with.

Grade 12 Accountancy, Business and Management students. This study will

provide information regarding which purchasing method is most practical for Grade 12

Accountancy, Business, and Management students of the Systems Plus College Foundation

between online shopping and actual purchasing. In addition, since these students are in the

business field, and most of them desire to have a future business, this study will give them an

opportunity to distinguish the advantages and disadvantages of online shopping and actual

purchasing as they will use it to run their business in the future.

Future Researchers. This study can give a big contribution for the future researchers

as it will serve as their guide in making their first research study if their variables are

connected to this analysis. The result of this study will be serving as a source that can be part

of the RRL to other researchers who would like to pursue the same study. If future researchers

will conduct the same problem, they can utilize this study to identify the research gap and

what are the problems that this study did not get the chance to answer.

SCOPE AND DELIMITATION

- This research is descriptive and mainly focuses on answering “what”

questions, therefore descriptive design will be utilized in conducting it. The general intent of

it is to identify and describe the preferred buying method of grade 12 Accountancy, Business,
 THE BUYING PREFERENCE OF GRADE 12 ACCOUNTANCY, BUSINESS, AND
MANAGEMENT STUDENTS BETWEEN ONLINE SHOPPING AND ACTUAL
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SYSTEMS PLUS COLLEGE FOUNDATION
and Management students in Systems Plus College Foundation, whether it was actual

shopping or online shopping. Systems Plus College Foundation in Balibago is the chosen

school where the research will be conducted. It was established on June 27, 1985, offering

bachelor's and Master’s degree programs (Systems Plus College Foundation, n.d.).

Throughout the three decades of service, it evolved into an educational institution that

produced numerous fine graduates. The school continuously carved a significant influence in

the lives of its students up until the present and strives to provide world-class education. This

study covers only the grade 12 Accountancy, Business, and Management students at Systems

Plus College Foundation. The student's strand focuses on studying the basic concepts of

financial management, corporate operations, business management, and all things that are

accounted for. Their age range is around 18 years old (Granada, 2021), and most of them are

knowledgeable in using technologies. Their choice will be considered in the study of which

buying mode they will pick if it was actual purchasing or online purchasing. In addition,

“what” questions will be asked to the respondents to further understand their preferred buying

mode. And just as what this research said, the research does not further explain ages beyond

19+, outside the Systems Plus College Foundation, and those that are not Grade 12

Accountancy, Business and Management. And further more, this research paper will not be

entertaining any questions that do not belong to its study. If the questions that are being asked

could be answered by this research, then it could be entertained.

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MANAGEMENT STUDENTS BETWEEN ONLINE SHOPPING AND ACTUAL
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SYSTEMS PLUS COLLEGE FOUNDATION

DEFINITION OF TERMS

- Accountancy. (An acronym of ABM) is the measurement, processing, and

communication of financial and non-financial information about economic entities such as

businesses and corporations. The accountancy only defines the strand or chosen study path of

the student.

Cost-effective. Producing good results without costing a lot of money. In this

research, it was used to determine what buying mode is not costing a lot of money

Demographic. The statistical characteristics of human populations (such as age or

income) used especially to identify markets. In this research, it is the profiles of every

respondent.

E-commerce. The statistical characteristics of human populations (such as age or

income) used especially to identify markets. In this research, it is the profiles of every

respondent. The researches determines how the respondents use e-commerce.

Exploited. Make full use of and derive benefit from (a resource). The researches

exploited the study path that they are in.

Fraud. (To deceive) involves the false representation of facts, whether by

intentionally withholding important information or providing false statements to another

party. To determine if the respondents has experienced a fraud actual or online shop.

Gap. a break or space in an object or between two objects. (Research gap) a topic or

area for which missing or inadequate information limits the ability of reviewers to reach a

conclusion for a given question.

 THE BUYING PREFERENCE OF GRADE 12 ACCOUNTANCY, BUSINESS, AND
MANAGEMENT STUDENTS BETWEEN ONLINE SHOPPING AND ACTUAL
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SYSTEMS PLUS COLLEGE FOUNDATION
Millennial. Persons born between the early 1980’s and the late 1990’s. In this

research, these are members of generation Y.

Phenomenon. A fact or situation that is observed to exist or happen, especially one

whose cause or explanation is in question. The researchers defined the research design by the

phenomenon of the topic.

Preferred. Like (one thing or person) better than another or others; tend to choose.

This term is used in this study to determine what is the best way that the respondents prefer in

buying goods or services.

Profit. A financial gain, especially the difference between the amount earned and

the amount spent in buying, operating, or producing something. In this research, it tries to

determine if buying mode profits more.

Proximity. Nearness in space, time, or relationship. This term is used in this study

to measure the distance of the buyer and the store on how near it is.

Satisfaction. Fulfillment of one's wishes, expectations, or needs, or the pleasure

derived from this. The researchers are going to determine the satisfaction of every

respondents from both actual and online purchases.

Technical. (Course) one that incorporates theory, science and hands-on experience

as it relates to a particular discipline. This term is used in this research as the vocational

course of the students.

Traditional. Existing in or as part of a tradition; long-established. This term is used

in this research in the way of living before, where there was not much access in digital or

social media.
 THE BUYING PREFERENCE OF GRADE 12 ACCOUNTANCY, BUSINESS, AND
MANAGEMENT STUDENTS BETWEEN ONLINE SHOPPING AND ACTUAL
PURCHASE
SYSTEMS PLUS COLLEGE FOUNDATION
Vocational. (Course) the training in skills and teaching of knowledge related to a

specific trade, occupation or vocation in which the student or employee wishes to participate.

This term is used in this study for the vocational course of the students.
 THE BUYING PREFERENCE OF GRADE 12 ACCOUNTANCY, BUSINESS, AND
MANAGEMENT STUDENTS BETWEEN ONLINE SHOPPING AND ACTUAL
PURCHASE
SYSTEMS PLUS COLLEGE FOUNDATION

CHAPTER II – REVIEW OF RELATED LITERATURE AND STUDIES

The review of related literature and studies for this research is about the (state your
variables)

REVIEW OF RELATED LITERATURE

(Put your first variable here)
-
Online Shopping

(Put your second variable here)

-

REVIEW OF RELATED STUDIES

(Put your first variable here)
-

(Put your second variable here)

-

SYNTHESIS (if your study has. if none, disregard this part.)

-
 THE BUYING PREFERENCE OF GRADE 12 ACCOUNTANCY, BUSINESS, AND
MANAGEMENT STUDENTS BETWEEN ONLINE SHOPPING AND ACTUAL
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SYSTEMS PLUS COLLEGE FOUNDATION
CHAPTER III – DESIGN AND METHODOLOGY

This chapter presents the research design, respondents, data gathering instruments, test

construction, validation of the instrument, procedure that were used in the research and

statistical analysis.

RESEARCH DESIGN

Descriptive research is defined as a research method that describes the characteristics

of the population or phenomenon studied. This methodology focuses more on the "what" of

the research subject than the "why" of the research subject (Siedlecki, 2020) .

The problem selected by the researchers is to identify the preferred method of grade

12 Accountancy, Business, and Management students, whether actual/in-person shopping or

online shopping. The descriptive design was chosen because the researchers want to prove

which buying preference do grade 12 Accountancy, Business and Management students

prefer by analyzing the data produced by the proposed methods.

The data needed to satisfy the problem and prove the given hypotheses is the number

of students who prefer actual or in-person shopping, and the number of students who prefer

online shopping. The collected data will be relevant in determining the preferred method of

shopping, hence testing if the hypotheses are true or false. It will be obtained by using a

survey as an instrument and will be distributed by the researchers to the target sample.

The primary method of analysis to be used by the researchers is data analysis. The

collected data will be organized using tables to represent the categories, such as the number of

students who prefer actual or in-person shopping and those who prefer online shopping and
 THE BUYING PREFERENCE OF GRADE 12 ACCOUNTANCY, BUSINESS, AND
MANAGEMENT STUDENTS BETWEEN ONLINE SHOPPING AND ACTUAL
PURCHASE
SYSTEMS PLUS COLLEGE FOUNDATION
their corresponding values. This way, the researchers can use statistics, specifically

descriptive statistics, to determine the average number of both categories and other important

data.

RESPONDENTS
The study covered the population of (put your respondents here) in (put your
geographic scope here). Using Slovin’s formula, with the population of ____, the sample is
______.

DATA GATHERING INSTRUMENTS

The data gathering instrument used in this research is under the data gathering
technique Survey, which is Questionnaire.

VALIDATION OF INSTRUMENTS
-

DATA GATHERING PROCEDURE

1. The researchers prepared a Google Form where the questions in the questionnaire are
stated.
2. State your next step here.
3. State your next step here.
4. State your next step here.
5. State your next step here.

STATISTICAL ANALYSIS
The data collected by the researchers were organized, tallied, and tabulated by the

researchers based on the percentage.

 THE BUYING PREFERENCE OF GRADE 12 ACCOUNTANCY, BUSINESS, AND
MANAGEMENT STUDENTS BETWEEN ONLINE SHOPPING AND ACTUAL
PURCHASE
SYSTEMS PLUS COLLEGE FOUNDATION
To determine the summary of the response of the respondents, the researchers used

percentage with the formula:

P= N x 100 = %
Total no. of respondents

This answered the first and second research questions.

 THE BUYING PREFERENCE OF GRADE 12 ACCOUNTANCY, BUSINESS, AND
MANAGEMENT STUDENTS BETWEEN ONLINE SHOPPING AND ACTUAL
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SYSTEMS PLUS COLLEGE FOUNDATION
CHAPTER IV – PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA
This chapter presents the presentation analysis and interpretation of the data gathered
for the study. The presentation and interpretation of data is according to the sequence of
problem presented in Chapter I.

FINDINGS OF THE STUDY

Research Question no. 1

Put your research question no. 1 here

Table 1

STUDENTS’ RESPONSES ON ___________________

CHOICES NO. OF RESPONSES PERCENTAGE

Strongly Agree

Agree

Disagree

Strongly Disagree

Total 100 %

Table 1 presents the responses of students in the question, “___________________”

__% of them answered ____, __% of them answered ___, ___% of them answered____, and
the remaining __5 answered _____.

Table 2

STUDENTS’ RESPONSES ON ___________________

 THE BUYING PREFERENCE OF GRADE 12 ACCOUNTANCY, BUSINESS, AND
MANAGEMENT STUDENTS BETWEEN ONLINE SHOPPING AND ACTUAL
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SYSTEMS PLUS COLLEGE FOUNDATION
CHOICES NO. OF RESPONSES PERCENTAGE

Strongly Agree

Agree

Disagree

Strongly Disagree

Total 100 %

Table 2 shows the responses of students in the question, “___________________” __

% of them responded ____, __% of them responded ___, ___% of them responded____, and
the remaining __% responded _____.
 THE BUYING PREFERENCE OF GRADE 12 ACCOUNTANCY, BUSINESS, AND
MANAGEMENT STUDENTS BETWEEN ONLINE SHOPPING AND ACTUAL
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SYSTEMS PLUS COLLEGE FOUNDATION
CHAPTER V – SUMMARY OF FINDINGS, CONCLUSIONS, AND
RECOMMENDATIONS
This chapter presents the summary of findings of all the presented, analyzed data in
Chapter IV, as well as the conclusions and recommendations of the researchers.

SUMMARY OF FINDINGS
-

CONCLUSIONS
-

RECOMMENDATIONS
-