Students must enter their details and submit this front sheet with their assessment.

Student details

First name Family name

Student ID

Module leader/assessor to complete and include a marking guide/scheme.

Academic year. 2023/2024

Is this a Re-sit assessment (Y/N). N
Module Title. Marketing in a Global Age

Module Code. SS7022CL

Course Title. MBA Global Business

Module Leader. Lamia Mountassir

Level (4,5,6,7,8). 7

Assessment type (e.g., CWK, portfolio, Coursework

Exam, etc.)
Assessment weighting. 10/15 credits

Assessment Learning outcomes assessed. 1. Synthesise marketing theories, models

and frameworks in the context of global
markets.
2. Critically evaluate and apply theoretical
knowledge to resolve contemporary
marketing issues and practical business
problems.
3. Analyse dynamic marketing
environments, and create multinational
strategic options to strengthen business
acumen.
4. Create and appraise a marketing plan in
support of marketing and organisational
strategic objectives.
5. Critically assess the role of digitalisation
and new technologies in fostering
marketing communications and
performance.
Assessment content You have completed the situation analysis (S),
the objectives (O) and the strategy (S) in
coursework 1, this assignment requires you to
continue to develop the marketing plan based
on the SOSTAC model.

You need to use the same company you have

chosen for coursework 1, to produce the
continuation of the established report in
Coursework1, that will focus on developing,
tactics, action, and control (TAC).

Please note your TAC analysis should be linked

to your situation analysis in coursework 1.

The suggested structure of your report is the

following:

Cover —Executive summary— limit to one page

providing complete converge of each section of
your plan. The reader should be able to have a
basic understanding of all aspects of your
plan. The summary assists the reader in
understanding your plan.

Contents page — It includes all sections and

sub-sections; it should also include the list of
figures and tables.

Introduction
Main body — it should contain the following
stages:
1-Tactics
 Tactics cover the specific tools of the
marketing mix (7P's) that you plan to use
to realise the objectives of your
marketing plan.
 For the Promotion part, you will have to
include a communication plan. You will
have to focus on the added value of the
use of Digital media.
2-Actions
The action section covers what needs to be
achieved for each of the tactics listed in the
previous section of the SOSTAC plan to realise
the objectives of your marketing plan.
 Please use a Gantt Chart to help explain the
actions as part of the strategy and tactics.

3-The Budget
Establish the budget required for the
implementation of the plan.

4-Control
Look to set the KPI's per tactic that tie back into
the objectives set and set up a weekly/monthly
set of monitoring dashboards to ensure you are
on track to meet the objectives set.

Conclusion — It should be a summary of your

key findings and recommendations.

Hand-in date. 21/12/2023

Submission Deadline. 01/02/2024

Submission method (electronic/Manual). Electronic

Date by which feedback will be provided. 14 days from submission

Specific Instructions.
Marking Rubric:

2 3 4 5 6 7 8 9 10
0
(1-29) (30-39) (40-49) (50-59) (60-69) (70-79) (80-89) (90-99) (100)
Fail
Fail Fail Pass Pass Merit Distinction Distinction Distinction Distinction
No attempt, Articulated, Faultless,
Learning Poor, Inadequate, Basic, Reasonable, Competent, Strong, Superb,
No highly publishable,
Pillars and Weight unsatisfactory incomplete, satisfactory, fair, commendabl proficient, outstanding,
submission, impressive, industry
Criteria , weak limited acceptable appropriate e, effective very good original
Absent excellent standard
Section 1: As per grade Unsatisfactory Incomplete and Acceptable Reasonable Commendable Strong Excellent A Superb An
The executive descriptor. Executive inadequate Executive Executive Executive Executive Executive Executive extraordinary
Summary: Summary. Executive Summary. Summary. Summary. Summary. Summary. Summary. executive
Summary. Summary.
The student
should
provide a
complete
converge of
each section
of the plan.
The reader
should be 5%
able to have a
basic
understandin
g of all
aspects of the
plan. The
summary
assists the
reader in
understandin
g it.
Section 2: As per grade The 7p’s The 7p’s The 7p’s The 7p’s A A strong 7p’s An excellent Superb 7p’s Perfect 7p’s
Tactics: descriptor. elaboration elaboration elaboration elaboration commendable elaboration 7p’s elaboration elaboration
-The student and discussion and discussion and discussion and discussion and competent and discussion. elaboration and discussion. and discussion.
are are are acceptable are appropriate 7p’s The and discussion. The The
should cover
unsatisfactory. unsatisfactory. but lack clarity. with need for elaboration communication The communication communication
in detail the
The The The more and discussion. plan is well communication plan is plan is highly
specific tools communication presentation of presentation of clarification. The presented. plan is highly outstanding. impressive.
of the plan is poorly the the The communication impressive. Overall, of
marketing presented. communication communication presentation of plan is clearly publishable
mix (7P's). plan is weak. plan is the presented. standard
-For the satisfactory communication without need
Promotion 30% although basic plan is for changes.
part, he will in certain reasonable.
areas.
have to
include the
communicati
on plan,
where he will
focus on the
added value
of the use of
Digital media.
Section 3: As per grade Poor Inadequate The The A A strong and An Excellent Superb Perfect
Actions descriptor. presentation presentation presentation presentation commendable clear presentation presentation presentation
-The student and and and and and competent presentation and and and
explanation of explanation of explanation of explanation of presentation and explanation of explanation of explanation of
is required to
the tactics. the tactics. the tactics are the tactics are and explanation of the tactics. the tactics. the tactics.
explain what
Very poor Poor Gantt acceptable but appropriate explanation of the tactics. The Gantt The Gantt Flawless and
needs to be 20% Gantt Chart. Chart. lack clarity. The with need for the tactics. The The Gantt Chart is Chart is highly highly
achieved for Gantt Chart is more clarity. Gantt Chart is Chart is Excellent. impressive. impressive
each of the not fully The Gantt broadly relevant. section.
tactics listed developed. Chart is Broadly relevant.
in the relevant.
previous
section of the
SOSTAC plan.
-He should
also use a
Gantt Chart
to help
explain the
actions.
Section 4: As per grade Poor Inadequate Acceptable The A A strong An excellent A highly Perfect
The Budget descriptor. elaboration elaboration elaboration elaboration commendable elaboration elaboration impressive elaboration
The student is and and and and and competent and and elaboration and
presentation of presentation of presentation of presentation of elaboration presentation of presentation of and presentation of
required to
the Budget. the Budget. the Budget but the budget are and the budget. the budget. presentation of the budget.
Establish the
lack clarity. appropriate presentation of the budget.
detailed with need for the budget.
budget 15% more clarity.
required for
the
implementati
on of the
plan.

Section 5: As per grade Unsatisfactory Inadequate Acceptable The A A strong An excellent Superb Perfect
The descriptor. elaboration elaboration elaboration elaboration commendable elaboration elaboration elaboration elaboration
Control and and and and and competent and and and and
presentation of presentation of presentation of presentation of elaboration presentation of presentation of presentation of presentation of
-The student
the KPI’s. the KPI’s. the KPI’s. the KPI’s are and the KPI’s. the KPI’s. the KPI’s. the KPI’s.
must set the
The monitoring The monitoring The monitoring appropriate presentation of The monitoring The monitoring The monitoring Perfect
KPI's per dashboards are dashboards are dashboards are with need for the KPI’s. dashboards are dashboards are dashboards are monitoring
10%
tactic that tie poorly weak. satisfactory. more clarity. The monitoring well presented. excellent. highly dashboards.
back into the presented. Clear dashboards are impressive.
objectives set monitoring clearly
and set up a dashboards. presented.
weekly/mont
hly set of
monitoring
dashboards
to ensure he
is on track to
meet the
objectives
set.
Section 6: As per grade Poor Inadequate Potential Potential A A strong and Excellent Superb Perfect
Conclusions descriptor. presentation presentation findings are findings are commendable clear presentation presentation presentation
and and and acceptable but appropriate and competent presentation and and and
explanation of explanation of lack clarity. with need for presentation and explanation of explanation of explanation of
recommenda
potential potential Conclusions more clarity. and explanation of potential potential potential
tions: This
findings. Very findings. and Conclusions explanation of potential findings. Strong findings. findings.
section poor Conclusions recommendati and potential findings. and well- Conclusions Flawless and
should 10% conclusions and ons are brief recommendati findings. Conclusions informed and highly
include a and recommendati and not fully ons are Conclusions and Conclusions recommendati impressive
summary of recommendati ons are poorly developed. present, and and recommendati and ons are highly conclusion and
the findings ons. presented. they are recommendati ons are recommendati original and recommendati
and relevant, but ons are present relevant to the ons. pertinent to ons.
recommendat could be and are broadly research. the topic.
detailed more. relevant.
ions.
Section7: As per grade Poor report Incomplete Acceptable Appropriate Commendable Strong report Excellent Superb report Publishable
Presentation, descriptor. presentation report which presentation presentation report presentation report presentation report
Referencing which requires requires but requires and structure. presentation structure and presentation structure and presentation
structure. structure. more structure. Fair use of structure and style. Very structure and style, with structure and
and Citation:
Referencing Citation use Some citations citations. style. good use of style, with outstanding style. Perfect
Presentation
and citations limited in missing. Structured Competent use citations and highly use of citations use of citations
of references unsatisfactory. areas. Some References reference list. of citations. references. Full impressive use and wonderful and an
(APA 10% Appendix questionable rather basic. Appendices Structured use of the of citations and reference list. extraordinary
Referencing) incomplete or references. Appendix reasonable but reference list. appendices. references. Full Full use of the reference list.
and missing. Appendix satisfactory but lacks some Appendices use of the appendices. Full use of the
acknowledge incomplete or needs more useful data. may lack data. appendices. appendices.
ment of missing. use.
quality
sources used