Assignment 1 – PowerPoint

Weight: 20%

DUE DAY:

Monday of Week 4 by 13.00 (UK time). Please refer to the University Policies page
regarding late submissions.

Assignment 1 must be submitted via Turnitin. Submit a PowerPoint presentation along

with a 500-word personal reflective statement of your experience in undertaking this
assignment on Turnitin. Please click here to find out more about Turnitin.

Guidance:

 Your presentation should include a cover title slide

 Not more than 14 slides
 Please be aware this must be treated like a professional presentation.

Task:

PowerPoint

Select an organisation of your choosing.

1. This organisation is looking at expanding its strategy, going into new markets.
2. As the head of strategy, you are required to present to the board the impact of
strategic position on the macro-environment.
3. As well as recommend if it is a good idea to expand into new markets.

Include the following headings in your presentation:

1. Background - An overview of the company and its current situation, with

reference, to Implementing Strategies.
2. Analysis - Clarification of the method of analysis i.e. theoretical frameworks,
models applied in the analysis. Detailed analysis of the strategy with reference to
Implementing Strategies (referencing the theory used - Harvard).
3. Initial outcomes / findings - identifying gaps, where issues need strengthening,
or where procedures are well established, and an opportunity to build and
develop.
4. Proposed strategy - Utilising the Implementing Strategies theory to link your
main findings to recommend new or improved strategies to the board.
5. Implementation strategy - Put forward an implementation plan of how the
above strategy might be implemented etc.
 6. Conclusions - Bring in together the main points in your presentation.
7. References – Harvard style referencing
8. Appendices

Reflective Statement

1. To be handed in together with PowerPoint slides as one assignment.

2. 500-word reflective statement on your experience in doing the PowerPoint.
3. Choose a reflective model of your choice to use for this e.g. Gibbs, Kolb, Driscoll
to name just a few.
4. Students can write in first person.

Grading:

Assignment 1 will contribute 20% towards your final mark. Use the rubric below to see
how marks will be allocated.

You can expect feedback within 3 weeks from the date of submission.

Rubric:

Assessment Criteria Marks Marks

Available Awarded
1. Critical analysis of factors involved in strategic position 5
and the micro-environment. Knowledge and
Understanding of theories and concepts
2. Evidence of original thinking, creativity and use of credible 5
examples

3. Personal reflective statement, with application of 5

reflective models and evidence of original thinking,
creativity and use of credible examples.

4. Accurate use of the author/date Harvard referencing 5

system. This criterion relates to whether you have used
the author/date appropriately and accurately, not to
whether you have made a good selection of resources

Total 20
Master Level Marking Criteria

No work has been submitted in the time allowed, or the work submitted Fail:
demonstrates little or no understanding of the task or the subject matter. This Marks
may be evident where the work is substantially incoherent, irrelevant or lacking below 30%
in factual content, or where these shortcomings are present in combination
such that the work as a whole is unsound. Major errors of fact or evidence of
substantially poor cognitive or other relevant skills will also lead to a fail.

The work shows some knowledge and required skills are present to a degree. Fail:
There may be appreciable error or omission of facts, poor structure, Marks in
misdirection to the task, or poor conceptualisation or illustration of the work. the range
Evidence of analysis and evaluation is weak. There will be indications in the 30% –
work that the candidate is capable of improving it by further application to the 39%
task.

The work contains sufficient descriptive information. There is some analysis Pass:
and explanation with appropriate illustration and example, and some attempt to Marks in
evaluate. The work will generally be coherent and relevant, it will contain the range
some useful proposals or solutions related to familiar solutions and there will of
be some attempt at originality. It will be communicated clearly. 40% –
49%
The work contains all the necessary contextual information. There will be Pass:
adequate analysis, explanation and conceptualisation, with appropriate Marks in
illustration and example, and sound attempts to evaluate and judge. The work the range
will be substantially coherent and will contain relevant and feasible proposals of
or solutions related to familiar situations, some responses to uncertainty or 50% –
ambiguity and some acknowledgements of the implications of change. 59%

The work will contain complete explanations using most available information. Pass:
There will be substantial analysis; the ability to recognise evidence, use ideas, Marks in
conceptualise, evaluate and judge in familiar situations will be clearly the range
demonstrated. Proposals or solutions will be contextually relevant and useful, of
with substantial evidence of the skill necessary to operationalize them in a 60% - 69%
variety of situations, including those in which uncertainty, ambiguity or change
are present. The work will provide evidence of originality and of useful
knowledge transfer to novel situations. It will be coherent and convincing.

The work will clearly demonstrate the ability to analyse accurately, reliably and Pass:
fully, all relevant information; to use evidence; to conceptualise, evaluate and Marks in
judge; to propose and operationalize effective solutions, and to show the range
substantial originality and creativity in a variety of familiar situations or in the of 70% and
face of ambiguity, uncertainty or change. It will demonstrate valuable above
knowledge transfer and propose feasible solutions for a wide range of
situations. Evidence of the ability to innovate will be present.