ASSIGNMENT BRIEF: ASSIGNMENT 2

Module title Implementing Strategies

Module code ONL702

Module leader Emma Taylor

Assessment title Report

Launch date Start of module

Submission deadline Monday of week 9 @ 1300 hrs UK time

Expected date for return Within 3 weeks from the date of submission, unless
of marks and feedback otherwise advised by the module or programme lead.

Module outcomes Select and propose a strategic choice to effectively

assessed support and contribute to future organisational
performance

Assessment weighting 45%

Word count (if relevant) 1,350 words

Assessment task details - provide a description of the task

Task:

1. Write a report analysing International strategy, particularly

Porter’s Diamond.
2. Explore and evaluate international entry strategies i.e.,
Mergers, Acquisitions and Alliances.
3. Reflecting on what you have done in assignment 1 and 2,
apply these strategies in practice to the organisation you
selected.
4. Recommend the best strategy for this organisation, reflect
about what you did in assignments 1&2 in your consideration.

Submission instructions - What should be the format of the submission? / Where

should it be submitted?

1. Electronic copy only. Paper or e-mailed assignments will not be accepted,

unless otherwise agreed with the module or programme lead.
Module title Implementing Strategies

2. A single document submission to Turnitin.

Hints and tips

Guidance:

 Word count: 1,350 words (excluding references and Appendices)

 Your paper should include a cover title page
 Use MS Word
 Font Size: 12pt
 Font: Arial
 Insert page numbers at the bottom of your pages
 You must submit your Assignment via Turnitin. If you are unfamiliar with this
tool please refer to the orientation module.

Report Writing Guide:

The following layout is provided as a guide to your report

format:

Title page

 This should normally include the title, your name and the
name of the tutor to whom it is being submitted, date of
submission, your course/department, and if applicable, the
name of the person and/or organisation who has
commissioned the report. Avoid “fancy” fonts and effects and
do not include any clipart.

Content’s page

 A clear, well-formatted list of all the sections and sub-

sections of the report. Do not forget to put the page numbers.
If applicable, there should be a separate list of tables, figures,
illustrations and/or appendices after the main index. Make
sure that the headings in this list correspond exactly with
those in your main body. It is best to do your list of contents
right at the end.

Introduction
Module title Implementing Strategies

 This should show that you have fully understood the task/brief
and that you are going to cover everything required. Indicate
the basic structure of the report. You should include just a
little background/context and indicate the reasons for writing
the report. This where you set the scene, introduce what you
are going to be covering…

Main Analysis

 This is the substance of your report, with headings and sub-

headings used to clearly indicate the different sections
(unlike an essay).
 A "situation>problem>solution>evaluation" approach may be
appropriate. It is not sufficient to simply describe a situation.
We will be looking for analysis and for a critical approach,
application of implementing strategies theory, when
appropriate, charts, diagrams, tables, and
appropriate Harvard referencing must be used to reinforce
your arguments, although sometimes it may be better to
include these as an appendix. Do not include opinions,
conclusions, or recommendations in this section.

Conclusion

 Your conclusion should draw out the implications of your

findings, with deductions based on the facts described in your
main body. Do not include any new material here.

Recommendation/ New strategy implementation

 These should follow on logically from your conclusion and be

specific, measurable, and achievable. You should propose
how the situation/problem could be improved by suggesting
action to be taken or new implementation plan. A statement
of cost should be included if you are recommending changes
that have financial implications. Recommendations can be
numbered if you wish.

Bibliography/Reference list
Module title Implementing Strategies

 This is a list giving the full details of all the sources to which
you have referred within your text. The recommended style is
the Harvard method.

Appendices

 An appendix (plural=appendices) is detailed documentation of

points you outline in your findings, for example, technical
data, questionnaires, letters sent, tables, sketches, charts,
leaflets etc. It is supplementary information which you
consider to be too long or complicated or not quite relevant
enough to include in your main body, but which still should be
of interest to your reader. Each appendix should be referred
to in your text. You should not include something as an
appendix if it is not discussed in the main body.

Students must comply with Glyndwr University’s Plagiarism Policy.

Students must make correct use of the Harvard referencing method.

Please follow the guidelines provided in the assessment task details, and make
sure your work clearly demonstrates your knowledge, understanding and
application of the assessment learning outcome(s).

Marking and moderation

This assignment will contribute 45% towards your final mark.

You can expect a grade and feedback within 3 weeks from the date of
submission, unless otherwise advised by the module or programme lead.

Work will be first marked, and internally and externally moderated.

You will be marked out of 100.

Employability Skills Applied

On successful completion of this module, a student will have had opportunities to

demonstrate achievement of the following Employability Skills;

Tick all that apply.

CORE ATTRIBUTES
Engaged 
Module title Implementing Strategies

Creative 
Enterprising 
Ethical 
KEY ATTITUDES
Commitment 
Curiosity 
Resilient 
Confidence 
Adaptability
PRACTICAL SKILLSETS
Digital fluency 
Organisation 
Leadership and team working 
Critical thinking 
Emotional intelligence 
Communication 
Marking criteria

Assessment Criteria Marks available

Demonstrated Knowledge and 25

Understanding of theories and
concepts.

Critical analysis of factors 25

involved in analysing
International strategy, Porter’s
Diamond; evaluation of
international entry strategies;
applying strategies to
practice; recommending the
best strategy and making
connections to assignments
1&2

Evidence of original thinking, 25

creativity and use of credible
examples

Presentation of work including 15

coherence, language,
grammar and structuring

Accurate use of the author/date - 10

Harvard referencing system. This
criterion relates to whether you
have used the author/date
appropriately and accurately, not to
whether you have made a good
selection of resources

Total 100
Grade Boundaries 0 1-29% 30-39% 40 – 49% 50 – 59% 60 – 69% 70 – 79% 80 – 89%

%
N.S Unsatisfactory Minimum Satisfactory Fairly good Good Excellent Exceptional

Criteria/Learning
outcomes

Criteria 1: Does not meet Minimum Satisfactory Fairly good Good Excellent Exceptional
the learning understanding and understanding and understanding and understanding and understanding understanding and
outcome and knowledge of key knowledge of key knowledge of key knowledge of key and knowledge of knowledge of key
criteria to pass ideas in ideas in ideas in ideas in key ideas in ideas in Implementing
the assignment Implementing Implementing Implementing Implementing Implementing Strategies.
Strategies. Lacks Strategies. Strategies. Fairly Strategies Good Strategies. Exceptional
systematic, in depth Satisfactory good systematic, in systematic, in depth Excellent systematic, in depth
engagement with systematic, in depth depth engagement engagement with systematic, in engagement with key
key concepts. engagement with with key concepts. key concepts. depth concepts.
key concepts. engagement with
key concepts.

Criteria 2: Does not meet Minimum analysis, Satisfactory Fairly good Good analysis, Excellent Exceptional analysis,
the learning enquiry, and critical analysis, enquiry, analysis, enquiry, enquiry, and critical analysis, enquiry, enquiry, and critical
outcome and evaluation. and critical and critical evaluation. and critical evaluation.
criteria to pass Arguments are evaluation. evaluation. Development of evaluation. Development of
the assignment poorly developed Arguments are Development of arguments is good Development of arguments is
with minimum satisfactorily arguments is fairly with good support arguments is exceptional with
support from developed with good with fairly from research, excellent with exceptional support
research to make satisfactory support good support from judgements or find excellent support from research to make
judgements or find from research to research, to make solutions. from research to judgements or find
solutions. Ideas are make judgements judgements or find make judgements solutions.
poorly or find solutions. solutions. or find solutions. Communication of
communicated. Communication ideas is exceptional.
Ideas are Communication of Communication of of ideas is
satisfactorily ideas is fairly good. ideas is good. excellent.
communicated.

Criteria 3:
Quality of the
written work. Clear
structure to the work
and correct spelling
was used
throughout (10%)
Inadequate or Written to a poor Satisfactory attempt Fairly good attempt Good attempt to Power and Exceptionally powerful
incomplete standard, poor to construct a fluent to construct a fluent construct a fluent persuasive and persuasive
English, and and coherent and coherent and coherent conclusion made, conclusion made,
Grammar. argument. Spelling argument. Legible argument. Legible based upon the based upon the
mistakes and and carefully and carefully analysis/evaluatio analysis/evaluation
grammatical errors proofread. Spelling proofread Spelling n presented. presented.
present. Accurate mistakes and mistakes and
and written to a grammatical errors grammatical errors Spelling mistakes Spelling mistakes and
satisfactory non-existent). non-existent. and grammatical grammatical errors
standard Accurate and Accurate and errors non- non-existent. Accurate
written to an written to a very existent. Accurate and written to a very
adequate standard good standard and written to a exceptional standard
very excellent
standard

Criteria 4: Harvard
Referencing
formatting and use
of source material
(5%)
Inadequate or No references in Many omissions of Occasional Good range of Broad range of Exceptional range of
incomplete text with errors in references and omission of source material. All source material. source material. All
text and list of format errors in text reference in text sources All sources sources
sources and/or only with omissions and with some format acknowledged in acknowledged in acknowledged in text
websites used. format errors on list errors in text and list text with minor text and and appropriately
of sources. of sources. Limited format error in text appropriately referenced in line with
range of source or list of sources. referenced in line LBS Harvard
material. with LBS Harvard referencing.
referencing.

All marks/grades remain indicative until they have been considered and confirmed by the Assessm
 % Level 7 Generic Marking Criteria
Outstanding: Outstanding systematic understanding of knowledge and critical awareness of current
problems and/or new insights, informed by the forefront of the academic discipline, field of study or
area of professional practice. The work demonstrates an outstanding knowledge of techniques
applicable to research and advanced scholarship. Application of knowledge is original with outstanding
practical understanding of how established techniques of research and enquiry are used to create and
interpret knowledge in the subject discipline.

Work evidences outstanding critical evaluation of current research, advanced scholarship and
methodologies to propose new hypotheses if appropriate. There is evidence of outstanding systematic
and creative management of complex issues to make sound judgements in the absence of complete
data. Outstanding communication of conclusions to specialist and non-specialist audiences.

Outstanding self-direction and originality in tackling and solving problems with evidence of an
outstanding ability to advance personal knowledge and understanding and to develop new skills at a
high level.
90-100

An outstanding display of the qualities and transferable skills needed for employment that require
initiative and personal responsibility, complex decision-making and independent learning for continued
professional development.
Exceptional: In most areas, the qualities required for the grade above are displayed, though there may
70-79 80-90

be negligible errors.
Distinction

Excellent: In most areas, the qualities required for the grade above are displayed. There may be
negligible errors and some minor inaccuracies/omissions.

Very Good: Very good systematic understanding of knowledge and critical awareness of current
problems and/or new insights, informed by the forefront of the academic discipline, field of study or
area of professional practice. The work demonstrates a very good knowledge of techniques applicable
to research and advanced scholarship. Application of knowledge is original with very good practical
understanding of how established techniques of research and enquiry are used to create and interpret
knowledge in the subject discipline.

Work evidences very good critical evaluation of current research, advanced scholarship and
methodologies to propose new hypotheses if appropriate. There is evidence of very good systematic
and creative management of complex issues to make sound judgements in the absence of complete
data. Very good communication of conclusions to specialist and non-specialist audiences.

Very good self-direction and originality in tackling and solving problems with evidence of a very good
ability to advance personal knowledge and understanding and to develop new skills at a high level.

A very good display of the qualities and transferable skills needed for employment that require initiative
60-69

and personal responsibility, complex decision-making and independent learning for continued
professional development.
 % Level 7 Generic Marking Criteria
Fairly Good: Fairly good systematic understanding of knowledge and critical awareness of current
problems and/or new insights, informed by the forefront of the academic discipline, field of study or
area of professional practice. The work demonstrates a fairly good knowledge of techniques applicable
to research and advanced scholarship. Application of knowledge is original with fairly good practical
understanding of how established techniques of research and enquiry are used to create and interpret
knowledge in the subject discipline.

Work evidences fairly good critical evaluation of current research, advanced scholarship and
methodologies to propose new hypotheses if appropriate. There is evidence of fairly good systematic
and creative management of complex issues to make sound judgements in the absence of complete
data. Fairly good communication of conclusions to specialist and non-specialist audiences.

Fairly good self-direction and originality in tackling and solving problems with evidence of a fairly good
ability to advance personal knowledge and understanding and to develop new skills at a high level.

A fairly good display of the qualities and transferable skills needed for employment that require initiative
50-59

and personal responsibility, complex decision-making and independent learning for continued
professional development.
Satisfactory: Satisfactory systematic understanding of knowledge and critical awareness of current
problems and/or new insights, informed by the forefront of the academic discipline, field of study or
area of professional practice. The work demonstrates a satisfactory knowledge of techniques applicable
to research and advanced scholarship. Application of knowledge is original with satisfactory practical
understanding of how established techniques of research and enquiry are used to create and interpret
knowledge in the subject discipline.

Work evidences satisfactory critical evaluation of current research, advanced scholarship and
methodologies to propose new hypotheses if appropriate. There is evidence of satisfactory systematic
and creative management of complex issues to make sound judgements in the absence of complete
data. Satisfactory communication of conclusions to specialist and non-specialist audiences.

Satisfactory self-direction and originality in tackling and solving problems with evidence of a satisfactory
ability to advance personal knowledge and understanding and to develop new skills at a high level.

A satisfactory display of the qualities and transferable skills needed for employment that require
40-49
Pass

initiative and personal responsibility, complex decision-making and independent learning for continued
professional development.
% Level 7 Generic Marking Criteria
Marginal Refer/Fail: Some systematic understanding of knowledge and critical awareness of current
problems and/or new insights, informed by the forefront of the academic discipline, field of study or
area of professional practice. The work demonstrates some knowledge of techniques applicable to
research and advanced scholarship. Application of knowledge is original with some practical
understanding of how established techniques of research and enquiry are used to create and interpret
knowledge in the subject discipline.

Work evidences limited critical evaluation of current research, advanced scholarship and methodologies
to propose new hypotheses if appropriate. There is some evidence of systematic and creative
management of complex issues to make sound judgements in the absence of complete data. Limited
communication of conclusions to specialist and non-specialist audiences.

Some self-direction and originality in tackling and solving problems with evidence of a limited ability to
advance personal knowledge and understanding and to develop new skills at a high level.

A limited display of the qualities and transferable skills needed for employment that require initiative
and personal responsibility, complex decision-making and independent learning for continued
35-39

professional development.(Compensation is possible within regulations of board for undergraduate &

postgraduate level).
Refer/Fail: Minimal systematic understanding of knowledge and critical awareness of current problems
and/or new insights, informed by the forefront of the academic discipline, field of study or area of
professional practice. The work demonstrates minimal knowledge of techniques applicable to research
and advanced scholarship. Application of knowledge is original with minimal practical understanding of
how established techniques of research and enquiry are used to create and interpret knowledge in the
subject discipline.

Work evidences minimal critical evaluation of current research, advanced scholarship and
methodologies to propose new hypotheses if appropriate. Evidence of systematic and creative
management of complex issues to make sound judgements in the absence of complete data is lacking.
Limited communication of conclusions to specialist and non-specialist audiences.

Minimal self-direction and originality in tackling and solving problems with evidence of a limited ability
to advance personal knowledge and understanding and to develop new skills at a high level.

Minimal display of the qualities and transferable skills needed for employment that require initiative and
30-34

personal responsibility, complex decision-making and independent learning for continued professional
development.
 % Level 7 Generic Marking Criteria
Clear Refer/Fail: Unsatisfactory systematic understanding of knowledge and critical awareness of
current problems and/or new insights, informed by the forefront of the academic discipline, field of
study or area of professional practice. The work lacks knowledge of techniques applicable to research
and advanced scholarship. Application of knowledge is unoriginal without practical understanding of
how established techniques of research and enquiry are used to create and interpret knowledge in the
subject discipline.

Work lacks critical evaluation of current research, advanced scholarship and methodologies to propose
new hypotheses if appropriate. Evidence of systematic and creative management of complex issues to
make sound judgements in the absence of complete data is insufficient. Poor communication of
conclusions to specialist and non-specialist audiences.

Inadequate self-direction and originality in tackling and solving problems with little to no ability to
advance personal knowledge and understanding and to develop new skills at a high level.
Refer/Fail

Work does not display the qualities and transferable skills needed for employment that require initiative
and personal responsibility, complex decision-making and independent learning for continued
1-29

professional development.

Refer/Fail: Non-submission
0