INTERNATIONAL SOCIETY: PUBLIC DIPLOMACY

Division of International Studies

Scranton College
Ewha Womans University

Spring 2024

Professor Jean S. Kang

Office: IEB 1005
Office Hours: TBA

Description: This course will examine various important concepts and theories related to
diplomacy and diplomatic practices worldwide. Topics include the history and evolution of
classical diplomacy traced to diplomacy of the 21st century, developments in diplomacy with
regard to changing actors and issues in an increasingly globalized society, and the diplomatic
practices by various countries, multilateral and non-governmental organizations. The practice of
public diplomacy will be examined in particular with the rise of non-state actors, interest groups
and advances in information technology.

Discussion and attendance: This class will utilize a group discussion format. Students are to be
active members of class discussions, and they are expected and required to speak, discuss, and
comment on the topics of the course. For each week’s readings, students will be selected to
present the session’s readings and related topics. These students will be required to moderate
class discussions that involve all class participants. Weekly debate assignments on current topics
and/or readings will be incorporated.

Requirements: Participation and presentation of materials 30%, mid-term exam 30%, final exam
40%.

Readings:
Basic Texts:

Reader I: Pauline Kerr and Geoffrey Wiseman (eds.), Diplomacy in a Globalizing World:
Theories and Practices, New York, Oxford University Press, 2nd edition, 2018.

Reader II: Guy J. Golan, Sun-Un Yang, Dennis F. Kinsey (eds.), International Public Relations
and Public Diplomacy: Communication and Engagement, New York, Peter Lang Publishing
Inc., 2015.
March 4: INTRODUCTION

March 6: THE DIPLOMACY PUZZLE

Introduction, pp. 1-18 in Diplomacy in a Globalizing World: Theories and Practices, New York,
Oxford University Press, 2018.

March 11: THE HISTORICAL EVOLUTION OF DIPLOMACY/ Diplomacy through the Ages

Chapter 1: Raymond Cohen, pp. 21-36 in Pauline Kerr and Geoffrey Wiseman (eds.), Diplomacy
in a Globalizing World: Theories and Practices, New York, Oxford University Press,
2018.

March 13: THE HISTORICAL EVOLUTION OF DIPLOMACY/ Past Diplomacy in East Asia:
From Tributary Relations to Cold War Rivalry

Chapter 2: Suisheng Zhao, pp. 37-54 in Pauline Kerr and Geoffrey Wiseman (eds.), Diplomacy in
a Globalizing World: Theories and Practices, New York, Oxford University Press, 2018.

March 18: CONCEPTS AND THEORIES OF CONTEMPORARY DIPLOMACY/Diplomacy

in International Relations Theory and Other Disciplinary Perspectives

Chapter 3: Paul Sharp, pp. 57-71 in Pauline Kerr and Geoffrey Wiseman (eds.), Diplomacy in a
Globalizing World: Theories and Practices, New York, Oxford University Press, 2018.

March 20: CONCEPTS AND THEORIES OF CONTEMPORARY DIPLOMACY/Debates

about Contemporary and Future Diplomacy

Chapter 4: Geoffrey Allen Pigman, pp. 68-84 in Pauline Kerr and Geoffrey Wiseman (eds.),
Diplomacy in a Globalizing World: Theories and Practices, New York, Oxford
University Press, 2018.

March 25: CONCEPTS AND THEORIES OF CONTEMPORARY DIPLOMACY/

Transnationalizing Diplomacy and Global Governance

Chapter 5: Bertrand Badie, pp. 90-109 in Pauline Kerr and Geoffrey Wiseman (eds.), Diplomacy
in a Globalizing World: Theories and Practices, New York, Oxford University Press,
2018.

March 27: CONCEPTS AND THEORIES OF CONTEMPORARY DIPLOMACY/ Diplomacy

as Negotiation and Mediation

2
Chapter 6: I. William Zartman, pp. 110-126 in Pauline Kerr and Geoffrey Wiseman (eds.),
Diplomacy in a Globalizing World: Theories and Practices, New York, Oxford
University Press, 2018.
April 1: STRUCTURE, PROCESSES, AND INSTRUMENTS OF CONTEMPORARY
DIPLOMACY/ The Ministry of Foreign Affairs and the National Diplomatic System

Chapter 7: Brian Hocking, pp. 129-150 in Pauline Kerr and Geoffrey Wiseman (eds.),
Diplomacy in a Globalizing World: Theories and Practices, New York, Oxford
University Press, 2018.

April 3: STRUCTURE, PROCESSES, AND INSTRUMENTS OF CONTEMPORARY

DIPLOMACY/The Impact of the Internet on Diplomacy

Chapter 8: Jovan Kurbalija, pp. 151-169 in Pauline Kerr and Geoffrey Wiseman (eds.),
Diplomacy in a Globalizing World: Theories and Practices, New York, Oxford
University Press, 2018.

April 8: STRUCTURE, PROCESSES, AND INSTRUMENTS OF CONTEMPORARY

DIPLOMACY/Consular Diplomacy

Chapter 9: Halvard Leira and Iver B. Neumann, pp. 170-184 in Pauline Kerr and Geoffrey
Wiseman (eds.), Diplomacy in a Globalizing World: Theories and Practices, New York,
Oxford University Press, 2018.

April 10: NATIONAL ASSEMBLY ELECTION: PUBLIC HOLIDAY: NO CLASS

April 15: STRUCTURE, PROCESSES, AND INSTRUMENTS OF CONTEMPORARY

DIPLOMACY/Bi-lateral and Multilateral Diplomatic Practices

Chapter 10: Vincent Pouliot and Jeremie Cornut, pp. 185-198 in Pauline Kerr and Geoffrey
Wiseman (eds.), Diplomacy in a Globalizing World: Theories and Practices, New
York, Oxford University Press, 2018.

April 17: STRUCTURE, PROCESSES, AND INSTRUMENTS OF CONTEMPORARY

DIPLOMACY/Public Diplomacy

Chapter 11: Jan Melissen, pp. 199-218 in Pauline Kerr and Geoffrey Wiseman (eds.), Diplomacy
in a Globalizing World: Theories and Practices, New York, Oxford University Press,
2018.

April 22: STRUCTURE, PROCESSES, AND INSTRUMENTS OF CONTEMPORARY

DIPLOMACY/Economic Diplomacy

3
Chapter 12: Stephen Woolcock, pp. 219-236 in Pauline Kerr and Geoffrey Wiseman (eds.),
Diplomacy in a Globalizing World: Theories and Practices, New York, Oxford
University Press, 2018.

April 24: STRUCTURE, PROCESSES, AND INSTRUMENTS OF CONTEMPORARY

DIPLOMACY/Diplomacy: A Gendered Institution

Chapter 13: Karin Aggestam and Ann E. Towns, pp. 237-250 in Pauline Kerr and Geoffrey
Wiseman (eds.), Diplomacy in a Globalizing World: Theories and Practices, New York,
Oxford University Press, 2018.

April 29: ISPD MID-TERM EXAM

May 8: STRUCTURE, PROCESSES, AND INSTRUMENTS OF CONTEMPORARY

DIPLOMACY/Diplomacy and the Use of Force

Chapter 14: Michael L’Estrange, pp. 251-266 in Pauline Kerr and Geoffrey Wiseman (eds.),
Diplomacy in a Globalizing World: Theories and Practices, New York, Oxford
University Press, 2018.

May 13: NATIONAL, REGIONAL, AND INTERNATIONAL DIPLOMATIC

PRACTICES/United States Contemporary Diplomacy: Implementing a Foreign
Policy of “Engagement”

Chapter 15: Alan K. Henrikson, pp. 269-288 in Pauline Kerr and Geoffrey Wiseman (eds.),
Diplomacy in a Globalizing World: Theories and Practices, New York, Oxford
University Press, 2018.

May 15: BUDDA BIRTHDATE: PUBLIC HOLIDAY: NO CLASS

May 20: NATIONAL, REGIONAL, AND INTERNATIONAL DIPLOMATIC

PRACTICES/China’s Contemporary Diplomacy

Chapter 16: Zhang Qingmin, pp. 289-307 in Pauline Kerr and Geoffrey Wiseman (eds.),
Diplomacy in a Globalizing World: Theories and Practices, New York, Oxford
University Press, 2018.

May 22: NATIONAL, REGIONAL, AND INTERNATIONAL DIPLOMATIC

PRACTICES/ Regional Institutional Diplomacies: Europe, Asia, Africa, South America,
and Other Regions

4
Chapter 17: Jozef Batora, pp. 308-327 in Pauline Kerr and Geoffrey Wiseman (eds.),
Diplomacy in a Globalizing World: Theories and Practices, New York, Oxford
University Press, 2018.

May 27: NATIONAL, REGIONAL, AND INTERNATIONAL DIPLOMATIC

PRACTICES/The United Nations; CONCLUSION

Chapter 18: Geoffrey Wiseman and Soumita Basu, pp. 328-345;

Conclusion: Geoffrey Wiseman and Pauline Kerr, pp. 346-356

May 29: CATCH-UP/DISCUSSION

June 3/5: THE INTEGRATED PUBLIC DIPLOMACY PERSPECTIVE/FOUNDATIONS

Introduction: “The Integrated Public Diplomacy Perspective

Chapter 2: U.S. Public Diplomacy Since 9-11: The Challenges of Integration

Chapter 3: Public Diplomacy in NGOs

Chapter 4: The Evolving Links between International Public Relations and Corporate Diplomacy

Chapter 5: Public Diplomacy and Public Relations: Will the Twins Ever Meet?

June 10/12: NATION BRANDS AND COUNTRY REPUTATION

Chapter 11: Public Diplomacy and Competitive Identity: Where’s the Link?

Chapter 12: Repairing the “Made-in-China” Image in the U.S. and U.K.: Effects of Government-
supported Advertising

Chapter 13: Taking It to the Streets: The Evolving Use of VNRs as a Public Diplomacy Tool in
the Digital Age

Chapter 14: Conceptualizing International Broadcasting as Information Intervention

MAKE-UP CLASSES (TBA): ENGAGING DOMESTIC AND FOREIGN PUBLICS

Chapter 15: Contextual Meaning

s
Chapter 16: The Importance of Diaspora Communities as Key Publics for National Governments
around the World

Chapter 17: Soft Power, NGOs and Virtual Communications Networks: New Strategies and
Directions for Public Diplomacy

5
Chapter 18: Live Tweeting at Work: The Use of Social Media in Public Diplomacy

June 17: ISPD FINAL EXAMINATION