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  • NNG UX Strategy Handout A4

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    A UX strategy outlines a vision for improving the user experience over time, establishes goals to work towards this vision, and plans the tasks, solutions, and execution needed to reach these goals, with progress monitored through key metrics. The strategy brings together the desired future state, objectives to achieve it, and the path that will be taken to get there.

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    A UX strategy outlines a vision for improving the user experience over time, establishes goals to work towards this vision, and plans the tasks, solutions, and execution needed to reach these goals, with progress monitored through key metrics. The strategy brings together the desired future state, objectives to achieve it, and the path that will be taken to get there.

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    5 views1 page

    NNG UX Strategy Handout A4

    Uploaded by

    dr.ali.s.n
    A UX strategy outlines a vision for improving the user experience over time, establishes goals to work towards this vision, and plans the tasks, solutions, and execution needed to reach these goals, with progress monitored through key metrics. The strategy brings together the desired future state, objectives to achieve it, and the path that will be taken to get there.

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    of 1

    CO MPONE NTS O F UX STR ATEGY

    TASKS &..
    SUPPORT

    SOLUTIONS .. EXECUTI ON
    & FEATURES

    The path we
    PLAN UX
    take to get there
    STRATEGY

    How we’ll know if


    we’re making progress
    GOALS

    Improved future state of where the


    user experience is going and why VISION

    A UX strategy is a plan of actions designed to reach an improved future state


    of the organization’s user experience over an established period of time.

    Vision Example: Goal Example: Plan Formats:


    User: Increase healthcare • Roadmaps
    Deliver a caring and
    access and convenience. • Presentation decks
    convenient digital
    Business: Grow/maintain • Spreadsheets
    healthcare experience
    patient and provider • Digital or physical
    for patients and
    providers. populations. whiteboards
    • 20% increase in new patients
    • 30% increase in telehealth usage
    • Flat for providers and patients

    nngroup.com/articles/ux-strategy

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