H1 2024 Workplan | We aim to launch the pilot on the 18th March and run for 12

school weeks, till the end of the school semester (i.e.,14th June)
School mid-term
Critical path Key Milestones On track At risk Delayed FOR DISCUSSION PRELIMINARY
break / closure
January Today February March April May Jun
8 15 22 29 5 12 19 26 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17
Validate design (How) Prepare and set up Execute

Go / no-go decision Steerco Pilot launch Checkpoint 1 Steerco Checkpoint 2 Steerco

Based on parent buy-in Commence 3 Review progress; Review progress;
month pilot course correct collate learnings
1 Is there additional
Validate outstanding design q’s marketing that we can
do here to get majority
Pilot launch & management

of parents buy-in?
School onboarding
(Intro meeting w/school heads, parent info evening, marketing,

Mid-point pilot refinement

parent buy-in, MoU / consent signing)

Logistics prep
(Define volumes, depot
storage space, etc.)
Possibility to
frontload
Health & safety prep
(PPE purchase, health
activities over
sheet design, etc.)
next 2 weeks
Tracking & monitor.
(Define milestones &
KPIs, design tool, etc.)
Tracking and monitoring
(Weekly dashboard updates, weekly PMO, school visits to monitor health & safety adherence)

2
Learnings and plan

TDB engagement (tbc) School visit School visit

(Inform TDB on pilot (Get feedback, (Get feedback,
for scaling

Will form part of
stakeholder engagement
(external) work
This information is confidential and was prepared by Bain & Company in conjunction with Land O’Lakes Venture37, as part of the Dairy Nourishes Africa initiative.
It is not to be relied on by any 3rd party without Bain’s prior written consent
plan and progress) understand challenges) understand challenges)
Collate and codify learnings
(Gather feedback from schools, draft key learnings)
Plan for scale
(scale plan, incl. identify new schools,
define volumes, etc.)
Pilot underway
1
1
2024 Workplan (path to launch only) | We are on track to validating outstanding
design questions; critical to get parent buy-in in order to continue to launch
School mid-term
Critical path Key Milestones On track At risk Delayed FOR DISCUSSION PRELIMINARY
break / closure
Today
January February March
8 15 22 29 5 12 19 26 4 11 18 25
Validate design (How) Prepare and set up Execute

Go / no-go decision Steerco Pilot launch

Based on parent buy-in Commence 3-month pilot

Pilot set-up Validate outstanding design q’s – deepdive to follow on next slide
execution Approach govt. Get SMP ASAS on ground for launch to
for consent letter consent letter identify and resolve any initial
Draft & sign MoU between ASAS challenges
and schools

School Host introductory Hold info session

Define marketing Run pulse check Distribute marketing materials with
engagements w/teachers, Design marketing materials
onboarding approach w/School heads schools
w/School heads cooks & parents
Draft parent
Share memo / consent form
memo / consent
w/parents
form

Logistics Define SMP

Confirm transportation logistics
prep volumes
(depot to school, infrastructure)
School’s opening required
week Confirm school Confirm storage
logistics routes space at
from depot Temeke depot
Confirm school
pilot point of
contact for ASAS Will ASAS be doing
the recycling?
Identify recycling partner and define
process

Identify Train cooks &

Health & Identify school school POCs
resources
safety prep points of contact Prepare / procure req. resources
required

Tracking & Define KPIs and

milestones Roll-out ongoing weekly tracking
monitoring Design tracking tool

This information is confidential and was prepared by Bain & Company in conjunction with Land O’Lakes Venture37, as part of the Dairy Nourishes Africa initiative. 2
It is not to be relied on by any 3rd party without Bain’s prior written consent
 For Abraham
Deepdive – Pilot design | There are a few key design questions we still need to
validate before we launch
Outstanding questions / missing data points Question answered / validated FOR DISCUSSION PRELIMINARY

Key questions for validation before launch Status Commentary

• What is the process for parents to agree to participate in the program? • All students are mandated to be apart of the school meal programme
– Do all parents in the grade need to agree to participate in the programme before the
pilot can launch? • To launch the school milk programme, will need to have at least 50% buy-in
> For the 50% buy-in required, is this per grade, per school, or for entire grade 1-3 across the entire school
Larger distribution of children in
group?
> What does this mean for ASAS’s financials (economies of scale)?
• … school in grades 1-3 (over 50%)

• What happens if / when some of the parents cannot afford? • Majority of parents are able to pay, however a few parents (XX%) are not
– For the children that are currently being sponsored by teachers, are these able to pay for meals – teachers are currently sponsoring these students’
teachers willing to pay the additional ~TSh 150 for these children? meals
> If not, will ASAS be willing to sponsor this small set of students?
• …
• How will we drive adoption for the parents? • Send out memo to parent highlighting the benefits of the SMP (nutrition,
academic performance, lower price point, etc.)
• …
• Will parents be able to opt-out the Mtindi meal option? (i.e., Will the • Given school meal programme is mandated for all students, ASAS school
current regular meals being offered still be served on the 2x designated milk programme will be an addition to the current offering, i.e., twice a week
ASAS SMP days?) cooks will prepare 2 types of meals – current meal and meal including ASAS
– If only the “Mtindi meal” will be served, are there alternative food choices available Mtindi
for the children in the school (e.g., tuckshop)
– If not, will this have an impact on the current ~20% pilot penetration rate expected in • Will need to understand parent buy-in into the ASAS SMP – need to send out
each of the 3 schools? parent memo to get parent consent or indication of which parents will be
opting out of the SMP
• What will be the process to follow to collect cash from the schools? • Currently parents give children money daily, who then give the school-
committee-appointed prefects money, who then give the cash to the cooks
• … ASAS sales people to collect
cash from cooks at schools; tbc
frequency of collection (every
This information is confidential and was prepared by Bain & Company in conjunction with Land O’Lakes Venture37, as part of the Dairy Nourishes Africa initiative.
It is not to be relied on by any 3rd party without Bain’s prior written consent
delivery, weekly, etc.) 3
 For Selemani
Deepdive – Risks and mitigations | What will be the process to address the below
key risks should the need arise?
FOR DISCUSSION PRELIMINARY

Key risks Mitigations

Health • Allergic reaction from a student? • …

• Spoilt product delivered to schools?
• …

Logistics • Mtindi shortage at production?

• Product undelivered (e.g., truck breakdown)?
• …

This information is confidential and was prepared by Bain & Company in conjunction with Land O’Lakes Venture37, as part of the Dairy Nourishes Africa initiative. 4
It is not to be relied on by any 3rd party without Bain’s prior written consent
Next steps | What does success look like for the next 2 weeks (5 – 16th February)?
Key Complete On track At risk Delayed AS AT 5 FEBRUARY 2024 FOR DISCUSSION

Area Activity Owner Due date Status

Pilot set-up • Reach out to government to get consent letter to work with 3x Abraham (Bain to support) 5th February
execution shortlisted schools for pilot
• Get consent letter from local government authority Abraham 9th February
• Validate outstanding design questions (incl. follow up visit to Abraham / Selemani 9th February
schools)
• Draft MoU between ASAS and schools Abraham / Selemani 9th February
School • Share ASAS SMP pilot memo with parents to assess parent Abraham 12th February
onboarding buy-in
• Check-in with school heads on questions coming in from parents Abraham 16th February
and brief on answers
• Define marketing approach to increase parent buy-in Abraham / Selemani 16th February
Tracking and • Define pilot milestones and KPIs Bain (sign off with ASAS team) 16th February
monitoring

Are there any roadblocks to achieving these objectives?

This information is confidential and was prepared by Bain & Company in conjunction with Land O’Lakes Venture37, as part of the Dairy Nourishes Africa initiative. 5
It is not to be relied on by any 3rd party without Bain’s prior written consent