Professional Documents
Culture Documents
Week 7
Topic 8
Corporate Finance Part 2
The role of financial advisers
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Key issues
• This topic follow on from the raising of funds from the public.
• The public need to seek advice from professionals in determining
whether to invest or not.
• Who do they seek advice from in Singapore?
• The role of the financial adviser
• The law relating to a financial adviser in Singapore
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Purpose of lecture
• The purpose of this lecture is to give you a background and
understanding of the financial services industry in Singapore
• Whether you are accountants or financial advisers your future clients
will want advice about their retirement goals and investments
• It is important that you have a good understanding of the system in
Singapore.
• You will note that there is a lot of rules and legislation relating to this.
• Do not get booged down in the minute detail but develop an
appreciation of the key issues and what your role will be in the
process as accountants or financial advisers
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Key Issues
• Background to the financial services industry in Singapore
• Relevant legislation and professional bodies in Singapore
• Responsibilities of the financial adviser
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Background
• Financial scandals around the world and in Singapore lead to rules
imposed by the Government
• See link below for an examples:
• https://www.bloomberg.com/news/features/2022-02-10/singapore-
elites-shaken-by-1-1b-massive-nickel-trading-scandal
• https://www.reuters.com/article/us-financial-singapore-investors-
idUSTRE4A61O320081107
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Background
• Financial planning is a regulated activity in Singapore.
• Singapore is one of the first countries to introduce legislation that
requires a person to be licensed before he can practice as a ‘financial
planner’.
• Consumers in the financial market need to feel confident that the
market is one that is well regulated and operates fairly.
• If they feel that they cannot trust the regulatory environment, they
will not participate in the market.
• In Singapore, the financial services industry is controlled mainly by
the Monetary Authority of Singapore.
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Background
• We will discuss the financial system of Singapore and the roles and
involvements of the various regulatory bodies in Singapore in relation
to the financial planning profession.
• Given that financial planning is a distinct element within the spectrum
of financial services, it is critical that you understand these areas as
many of you will be accountants and or financial advisers
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Background
• In recent years, Singapore has emerged as a centre for the wealth-
management industry catering to high-net-worth individuals.
• This is due to strong growth in emerging Asian financial markets as
well as tightening financial regulations in the western countries after
the global finance crisis.
• The financial system can be broadly divided into two areas:
• the Banking System, and
• the Non-bank Financial Intermediaries.
• The Monetary Authority of Singapore is the regulatory body that
supervises all the activities in the financial market.
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Background
• The Banking System includes:
• Commercial Banks
• Investment Banks and Brokerages
• Finance Companies
• The Non-bank Financial Intermediaries include:
• Insurance Companies
• Pension Funds
• Asset Management Firms
• Venture Capital and Private Equity Firms
• Financial Leasing Companies
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Legislation to be aware of
• Monetary Authority Act of Singapore (MAS)
• Financial Advisers Act
• Securities Futures Act
• Personal Data Protection Act (PDPA)
• Singapore has a strict and rigorous Anti-Money Laundering (AML) and
Countering the Financing of Terrorism (CFT) regime to ensure that
Singapore is not a haven for money launderers and terrorist
financiers.
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Regulatory Bodies
• As the financial services industry grew, bodies associated with the
financial planning industry grew as well as legislation
• These were groups that looked after the interest of the financial
advisers
• These were groups that looked after the manufacturers of financial
products
• These were the regulators
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Other bodies
• Life Insurance Association
• General Insurance Association
• Investment Management Association of Singapore (IMAS)
• Singapore Insurance Brokers Association (SIBA)
• Association of Financial Advisers in Singapore AFA(S)
• Singapore College of Insurance (SCI)
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Licensing
• Consumers are currently facing many challenges managing their personal finances.
• Responsibility for retirement planning is shifting from the government and employers to the individual.
• In an environment where job security is no longer guaranteed, where financial products are increasing in
complexity and variety, where business and economic cycles are becoming more volatile and unpredictable,
it is inevitable that consumers will feel overwhelmed and confused.
• The need for professional advice in such an atmosphere is great, but greater still is consumers’ need for
assurance that the professionals they choose for financial advice are qualified and competent.
• As consumer demand for qualified advice grows, the field of financial planning, in which poor performance
on the part of the practitioner can lead to significant harm to the consumer, must embrace professional
certification if it is to be taken seriously as a profession.
• Professional certification connotes competency, occupational experience, and adherence to standards of
practice. For consumers to accept financial planning practitioners as qualified, trustworthy professionals,
they must be provided with an easily identifiable, objective means of measuring the practitioners’
experience, education, professional competence, and ethical standards.
• The CERTIFIED FINANCIAL PLANNER (CFP) certification process serves that purpose by defining what a
financial planning professional is, establishing standards of professional practice and creating a “mark of
quality” that consumers can recognize and to which practitioners can aspire
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CFP
• The Certified Financial Planner (CFP)®, Associate Wealth Planner
(AWP) and Associate Financial Planner (AFP). The FPAS will therefore
seek to provide the certification framework for the financial planning
industry in Singapore. FPAS will oversee the administration of the
above and the certification process, and grant to qualified individuals
the right to use the CFP®, AWP and the AFP titles. The individuals who
have demonstrated technical competency, combined significant
practical experience, enabling them to write (to international
standards) a comprehensive and detailed financial plan for an
individual will be granted the above awards.
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Regulatory Licensing
• The Financial Adviser’s License is a license Administered under the
Financial Advisers Act (FAA) but MAS will determine if you qualify
• To have a Financial Adviser’s License, MAS will take into account the
following:
• the track record, management expertise and financial soundness of the applicant
and its parent company or major shareholders;
• ability to meet the minimum financial requirements and professional indemnity
insurance requirements prescribed under the FAA;
• strength of internal compliance systems;
• business plans and projections; and
• fitness and propriety. In this respect, the applicant needs to satisfy MAS that
• (i) it is a fit and proper person to be licensed;
• (ii) all its directors and chief executive officer are fit and proper persons to hold the office;
and
• (iii) all its substantial shareholders and representatives are fit and proper persons.
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Authorised representatives
• Representative Individuals who wish to provide financial advisory
services on behalf of a licensed financial adviser or an exempt
financial adviser under section 23(1)(a) to (e) of the FAA are required
to be appointed as an appointed or provisional representatives under
the Representative Notification Framework [“RNF”].
• Individuals to be appointed must:
• be at least 21 years old;
• • satisfy the minimum academic qualification and examination requirements
as prescribed in the Notice on Minimum Entry and Examination Requirements
for Representatives of Licensed Financial Advisers and Exempt Financial
Advisers (Notice No. FAA - N13); and
• satisfy the fit and proper criteria set out in the Guidelines on Fit and Proper
Criteria issued by the Authority (Guideline No. FSG-G01)
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Needs of clients
• Accumulation Needs
• Financial goals relating to accumulation include saving for a bigger house, buying a
car, early retirement, and starting a business.
• By far, one of the most cited reasons is saving for children’s education, because most
people perceive the cost of education rising at an alarming rate.
• Retirement Needs
• It is important for both the financial planner and the client to be clear on the
parameters of the goal because everybody understands the term retirement
differently.
• What exact age for retirement?
• Would earned income totally cease?
• Would the spouse be working?
• What is the expected standard of living?
• Within the broad ambit of the retirement goal, there are many sub-goals, such as
expected standing of living, and travelling.
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Needs of clients
• Protection Needs
• Protection needs are to ensure that in times of financial stress, financial obligations can be
met.
• Such events of financial stress include death, disability, and major illnesses.
• It also includes other events like personal liability, and theft of vehicle, and damage to
property.
• In case of untimely death, clients would need to have sufficient liquidity to fund funeral costs,
tax bill, accounting, legal and estate costs. If the client is the main breadwinner, enough cash
to last the deceased’s family through for say three months is preferable while the family
makes other arrangements for longer term income.
• If there are children who are yet financially independent, extra living costs and education
provisions would have to be made to sustain them till financial independence.
• Likewise, if there is a spouse who is retired, the retirement needs of the spouse should not
be overlooked.
• In the case of disability, the clients would need to have income replacement so that their
monthly commitments like mortgages can be sustained. In case of major illness, client would
need to consider reducing or paying off debt, and a lump sum payment for peace of mind in
seeking medical treatment
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Prioritizing Needs
• Prioritizing Needs ---
• The Trade-off Concept of having a personal financial plan and being
committed to actively managing it is good for most people and good for their
families.
• Most people have little understanding of the long-term financial
consequences of what they do with their money.
• Few can calculate how long it would take to pay off a $10,000 holiday charged
to their credit card. Many people are habitual spendthrifts: every dollar
earned, and every dollar borrowed is spent on personal consumption, on
things that have little or no lasting value.
• In contrast, a small number may be so conservative and risk-averse that they
put all their money into low-returning bank-assured accounts, which is
effectively “under the bed”.
• Neither behaviour portrays a rational understanding of financial concepts.
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Role of the FA
• All people should have access to simple, flexible tools and personal financial guides so that
they can gain insights into the potential financial outcomes of their available financial
choices.
• The underlying premise is that most people will make more rational financial decisions when
they can see the options available and the probable outcomes.
• Clearly, whilst most people, like many of your clients, wish to be better off financially and use
their money more wisely, many cannot see the financial consequences of their behaviour.
• For example, a client may ask, ‘How long will it take me to pay off the $10,000 I borrow on my
credit card for a holiday if I pay the minimum balance and use the credit card for other
purchases?’ Or ‘How long will it take me to save up for a deposit on a home?’
• Without knowing the answers to these types of questions, the client will make emotional
decisions without understanding the trade-offs.
• However, the decision to borrow to fund immediate consumption needs to be weighed
considering the consequences. If a client understands that it will take three years to pay off a
holiday funded by a credit card, and that this could result in delaying his home ownership by
three years, he might consider a cheaper source of funding, a lower cost holiday or a faster
repayment schedule.
• As a financial planner, you can and should advise him of the consequences.
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Role of the FA
• A financial plan will help the client identify the goals that are important in their life. They then
need to look at what it costs to maintain or achieve those goals.
• Once the client’s aspirations are clearly defined, factoring cost and time frame, a plan can be
detailed to achieve them.
• The plan needs to take into consideration trade-offs – no set of goals can be achieved all at once
or in full.
• The quality of life for the client, now and in the future, is strongly influenced by how well he can
manage his individual resources.
• Most clients have four resources they can control to some degree:
• Time
• Money
• Willingness to limit personal and property risks (through risk avoidance, management, and transference)
• Willingness to overcome their fear of financial loss for a higher potential of financial gain
• Each of these resources has a monetary dimension that can be measured and about which the client can
make decisions.
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Role of the FA
• It must be recognized that most clients have limited resources and so decisions about their usage
have to be prioritized.
• Trade-offs will have to be made and your client will need to ask himself some questions:
• Do I work more/ longer/harder because I need extra money, or can I afford to take more time off, work part-
time or retire to increase my leisure or the time I can give to family and hobbies?
• Can I continue my current lifestyle and limited saving and still be able to fund the retirement lifestyle I want,
or must I cut back on current spending and save more?
• Do I need full insurance protection? And if I do, how much would that be, and can I afford to pay for it given
my current income and saving needs?
• How can I reconcile my position knowing that I need to invest more of my savings in volatile growth assets to
achieve my long-term goals, knowing also that I would get nervous when their value goes down?
• Almost all Singaporeans face these ever-present concerns. Balancing these four sets of resources effectively is
difficult at best and impossible without solid information and a ‘living’ financial plan.
• Every decision closes off alternatives. For example, a decision to invest in shares may mean one cannot take a
vacation. A decision to go to school full-time may mean one cannot work full- time. Opportunity cost is what
one gives up by making a choice over another.
• This cost, commonly referred to as the trade-off of a decision, cannot always be measured in terms of value.
Decision-making is an inescapable part of an individual’s personal and financial life.
• The FA representative gathers information on the client’s overall financial situation and goals, and then
analyses the information to recommend an investment product
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Dispute Resolution
• As a FA you provide advice on strategies and also on financial product
investments.
• However not investments perform as expected because of the
market.
• Where the client is not happy there has to be a resolution process.
• All organisations will have an internal dispute resolution process, then
• There is an external dispute resolution process.
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