Acer Being Signage

Acer Being
Signage
The next revolution
of Retail

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 Acer Being Signage current penetration

Retail
Supermarket
Restaurant
Hotel

Airport
18,918 13,628 267M Highway
C O N TA C T S / W e e k
SCREENS L O C AT I O N S

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 ABS Penetration - Airports

Departure 519 Screens

Arrival 197 Screens
Public 232 Screens

519 Screens
10 Airports

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 ABS Penetration - Supermarkets

407 REWE
Chain
Supermarket

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 ABS Penetration – Supermarkets & Shopping Mall

Lipton
Campaign
Roll-Out
Germany

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 ABS Penetration - CVS

9000+ in
Taiwan

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Acer Being Signage Network Solution
ACER CONFIDENTIAL
 Hardware Software Service
Industrial grade Media insight driven End-to-end

Acer Being Signage:

One-Stop-Shop smart signage network solution with AI and Big Data
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 Acer Being Signage - Cloud Based Architecture

Content Mgmt Sys

Behavior
Tracking
Sensor Video Stream 

Audience
Data 

Being Audience Rating

Media Player Content &
Scheduling

• Large format display

• Display Wall
• In / Outdoor LED Wall Display

Being Device Management

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 Acer Being Signage deliver Solution-as-a-Service

Being Device Management

• Enroll, Configure, Monitor

Content Management System

• Schedule, attributes, Deployment

Being Audience Rating

• Analysis & insights

ACER CONFIDENTIAL
 Being Device Management
• Enroll, Configure, Monitor

Content Management System

• Schedule, attributes, Deployment

Being Audience Rating

• Analysis & insights

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 Being Device Management

Central Portal Web-based, interactive dashboards

Support for batch or manual

Enrollment
enrollment
Over-the-air software provisioning/update by
Provision
schedule/grouping

Configure Automated process for deploying

group policy

Collection Collect device status and logs for

analysis and troubleshooting
Proactive alert management on
Monitor
device status
Efficient remote control and help
Support
desk tools for quick support
Safely deactivate devices and
Retire
remove sensitive data

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 Being Device Management - Monitoring

Software & Hardware watchdog

• to remote restart device before alerting.

Alert management
Media Player
• CPU, Memory, Disk, Temperature
• Display device status detection (power, cable)
• Create ticket when over threshold

Display
• Power (on & off)
• HDMI disconnected
• Black screen

BTS
• Disconnected

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 Being Device Management
• Enroll, Configure, Monitor

Content Management System

• Schedule, attributes, Deployment

Being Audience Rating

• Analysis & insights

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 Content Management System

01 02 03 04
Administration Content Schedule Location
Management Management Management Management
 Role based user  Template with  Sequence  Map based
account access comprehensive Flexible sequence location
format supported playlist management management
 Built-in mail
system for  Graphic editing and  Attribute  Statistic report of
communication background music Smart attribute player monitoring
matching mechanism management
 Retrieve external
sources(e.g.  Event
newsfeed, air Activities triggered by
quality) audience
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 Content Management System

Site Planning Content Scheduling Campaign

Map-based Two-level editor Smart attributes, Playlist calculation

location management content approval Event content playout report

ACER CONFIDENTIAL
 Being Device Management
• Enroll, Configure, Monitor

Content Management System

• Schedule, attributes, Deployment

Being Audience Rating

• Analysis & insights

ACER CONFIDENTIAL
 Being Audience Rating

FOV Angle = 58° Male

Adult
OTS +1 Opportunity-to-See
Viewer +1 but not watching
OTS +1
Female Viewer +0
Young
OTS +1
Viewer +1

Gender How Many

• Male • Total Opportunity-to-See(OTS) = 3
• Female • Total Viewers* = 2
*Viewer defined 2 seconds. Frontal view within the effective distance of the media
Age Brackets How Effective
• 12-17 • Rating (Viewer/OTS) = 2/3 = 66%
• 18-29 Built-In Privacy Protection
• 30-49 • Audience detection technology not “facial recognition”
• 50-64 • Utilizes anonymous pattern detection algorithms
• 65+ • No images are recorded and no personal information is collected
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 Being Audience Rating - Highlights

01 02 03 04
Dashboard Audience Profiling Audience Attention Metrics

Web-based, user Displays the Measures how well Time-Based

friendly interface characteristics of the display
and intuitive audience over a captures the Content-Based
dashboard period of time attention of an
audience Location-Based

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 Being Audience Rating

• Definable reporting Period

• Viewers, attention time, devices,
content
• Trend of viewers/attention time
• Viewer demographics
• Attention time by content
• Device locations in map view
• Top 10 devices by viewers
• Top 10 devices by attention time
• Download reports as PDF/CSV format

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 Profiling customers with rich data for better segmentation
Motive Frequency

Life trace
Life Stage
Age
Behavior-based

category
Location

Gender medium

Social
status Demographic POS
Open data

weather
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ACER CONFIDENTIAL
 Acer Being Signage reduces total cost of operations

Traditional Acer Being Signage

Increasing costs for device deployment, BDM provides automated provisioning and remote
manual SW installation and content $ SW configuration while monitoring
update  Reduce service and management cost

Increasing campaign management CMS with cloud-based web access, flexible

efforts for complex environment of scheduling and attributes for dynamic campaign
connected Digital Signage  Improve campaign management efficiency

Increasing challenges over media that BAR collects audience big data while matching
can not offer data to justify investment $ with attention time for AD performance proof
 Increase ROI by precision marketing

Unexpected network & data security IS0 27001 certified, CSA STAR network system
issues  Prevent security threats.

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Media Business Operation Management
High temperature trigger frozen treats sales

32%

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 Know when to advertise Heineken: Friday Noon

16%

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The best is yet to come