Professional Documents
Culture Documents
Basic Fit Corporate Presentation
Basic Fit Corporate Presentation
JUNE 2023
CONTENTS 01 Recap Q1 2023
03 The opportunity
06 Sustainability
07 Appendix
RECAP
233 (+2) Netherlands
5 (+2) Germany
220 (+1) Belgium 1,268 clubs compared to 1,087 in Q1 2022 (+17%)
10 (-) Luxembourg
Market leader in 5 of its 6 countries
4
3.60 MILLION AT THE END OF Q1 2023
2.5
Premium membership uptake of more than 50% has
2.0
continued after recent membership structure changes
1.5
2019 2020 2021 2022 2023
Premium memberships now account for 38% of base
5
Club network expected to grow by at least 200 in 2023, in line
with long term targets
0
Net openings Under Contracts Contracts being Sites being
YTD 24 April construction signed negotiated researched
6
MIX OF BANK DEBT AND CONVERTIBLE BOND LOAN
100
€150 million uncommitted revolving facility accordion
-
2023 2024 2025 2026 2027 2028* Convertible bond loan €303.7 million; maturity June
Debt excl. convertible Convertible 100% redemption 2028, conversion price €50.63/share
• * Convertible bondholders have a put option for an early redemption in June 2026
• ** Syndicated facilities: €460 drawn 31-12-2022
7
FULL RECOVERY OF MATURE CLUB
AVERAGE MEMBERSHIPS*
Club network to grow Revenue of at least Mature club* ROIC of Gradual increase
by at least €1 billion well over 30% avg revenue per
200 clubs membership
* 889 clubs in total. Including clubs opened during 2018, 2019 and 2020.
8
HISTORY
A LONG TRACK RECORD OF GROWTH IN THE FITNESS SPACE
1984 2010 2013 2016 2019 2022
Our team started Acquisition of Separation Basic- IPO listing on Basic-Fit is Europe’s First clubs opened
Mid-market brand* Basic-Fit Fit / HealthCity and Amsterdam largest and fastest in sixth country
198 clubs at peak in 2011 28 low-cost format majority growing fitness
clubs investment chain Germany
1,264
# OF CLUBS Basic-Fit HealthCity (separate entity as of 2013)
1,250
1,000
750
500
250
0
2005
2006
2007
2008
2009
2011
2020
2021
2022
2023
2014
2019
2010
2012
2013
2015
2016
2017
2018
10
ALL KPI’S HAVE STRONG CAGR BETWEEN 2016-2022
11
THE
OFFER SIGNIFICANT GROWTH OPPORTUNITIES
25%
Fitness membership penetration in the US: 21.8%*
20% 21%
20%
19% 19%
17%
15% 16%
12%
10% 11% 11% 11%
10%
9%
8% 8%
5% 6%
0%
SE NO DK FI NL UK DE ES AT IE FR IT PL BE PT
Source:
Deloitte and EuropeActive – European Health & Fitness Market Report 2023
2022 IHRSA Health Club Consumer Report
* 25.1% including friend/guest and non-member visits
13
THERE ARE ONLY A FEW LARGE VALUE-FOR-MONEY FITNESS CHAINS
6 5 4 1 1 4 4 2 3 1 1 1
Countries
HQ based
1,285
1,250
1,000
750
559
470
500
380
302 275 264 258 241 229
250
112 102
Years
71
70
50
1970 1990 2010 2021 2040 2060
Million people
1,000 784
1998 2022 537 643
366 415
151
69% 86% 0
2000 2011 2015 2021 2030* 2045*
60% 47%
39%40%
29% 35% 33%
Source: 15% 20% 21% 28% 26%
30% 13%
(a) Eurostat, Life expectancy at birth. Forecasts are average of male/female data 9% 17% 17%
10% 10%
based on unweighted averages of all EU countries 6%
(b) International Diabetes Federation (Factsheet 2021 and IDF Diabetes Atlas, 9th edition 2019): 0%
Figures are estimates for people between 20-79 years of age, * These years are projections Korea Italy Swiss France Spain Canada UK Mexico USA
(c) OECD Health Statistics 2017 & 2018. 2030E: OECD analysis of national health survey data.
15
OUR GROWTH
PILLARS
Yield management
& other revenue
• Basic-Fit is committed to keeping
memberships fees low
Maturation • Increase membership yield by
of existing estate offering value-added products and
services
• Visible and consistent maturity profile
New for new openings • Other revenue sources from day-
passes, vending machines, licensed
club rollout • 24 months for a new club to reach personal trainers and physio
maturity with an average memberships
• Significant white space potential in
level of approx. 3,300
existing geographies
• Potential for further memberships
• Visible and secure rollout pipeline
growth utilising club capacity
• Proven model that can be applied to
expansion in new markets
17
2,650-3,200 CLUBS POTENTIAL BY INCREASING THE
FITNESS PENETRATION AND MARKET SHARE GAINS
Luxembourg
230 clubs 300 clubs Regional clubs
Spain
18
CLUSTER STRATEGY
ENHANCES MARKET
POSITION AND
INCREASES
PENETRATION
19
CLUB MATURATION DRIVES EBITDA GROWTH
+51%
€431K
€286K*
Short-term: average mature club EBITDA initially impacted by
member increases
* €286K amount is based on 2022 underlying club EBITDA divided by average number of clubs in 2022
20
4%* OF TOTAL REVENUE, HIGHLY PROFITABLE
ADD-ONS / YIELD OTHER REVENUE
VENDING
BASIC-FIT MEDIA Broad and high quality Personal Trainer
selection of relevant Local entrepreneurs renting NXT Level
DOOH advertising and partner products space inside Basic-Fit clubs
product sales Basic-Fit’s sports
€500 - €1,500 p/m licence fee
Vending nutrition brand
Sports nutrition
Vending & Webshop
Sports nutrition
In club narrow
casting and
online product
sales
21
22
WHY OUR
AND SCALABLE BUSINESS MODEL
Compelling Engaging
Ability to
consumer member
reinvest
proposition journey
24
WE MAKE AFFORDABLE FITNESS AVAILABLE FOR ALL
High quality estate State of the art equipment Exciting exercise programmes
25
NEW STRUCTURE IN FRANCE AND BENELUX
26
TECHNOLOGY ENHANCES THE CUSTOMER EXPERIENCE
WHILST KEEPING COSTS LOW
27
27
28
MEMBER JOURNEY
28
DRIVEN BY TECHNOLOGY, LOCAL MARKET INSIGHTS AND EXPERIENCE
29
29
DETAILED ANALYSIS REMAINS FUNDAMENTAL TO OUR
COMPETITIVENESS
30
ROIC TARGET OF 30%
UNDERLYING CLUB EBITDA DEVELOPMENT
In € thousands
40
20
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
-20
All clubs
* As achieved pre-COVID-19
31
FURTHER OPERATING LEVERAGE AS WE CONTINUE TO GROW THE BUSINESS
* As achieved pre-COVID-19
32
SUSTAINABILITY
BASIC-FIT &
SUSTAINABILITY
A NATURAL MATCH
On demand society
Lifestyle diseases
34
LOW COST =
SMALL FOOTPRINT
LED lighting
Etc.
35
IN SUSTAINABILITY
2022
External reporting on main KPIs
Launch project to reduce energy
consumption
2021
Developing new tools (reporting manual,
sustainability report, data automation)
Launching the new 2030 programme
2020
Finetuning KPI’s
Launching ESG partnership programme
Reviewing material topics
Continue work on long-term ambitions,
2019 defining priorities and checking feasibility
Define KPIs
First materiality assessment
Drafting the first targets
2018 Start reporting on our progress in our Annual Report
Defining a strategy
Identify value drivers
Structure sustainable initiatives
36
GO
WORLD PROGRAMME
37
AMBITIONS
Healthy Healthy Healthy
people: planet: community:
Improve health Reduce our Support our
and wellbeing for environmental communities
15 million people* footprint by being towards a fitter
carbon neutral with life and a more
By 2030, we aim our club operations inclusive place
to reach 15 million
people to help them By 2030, we aim to By 2030, we aim
improve their health have reduced our to have invested
and wellbeing environmental footprint €5 million in our
and be carbon neutral communities
through impactful
partnerships
38
CARBON NEUTRAL
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
Remote
Nano- Remote facility
facility Remote facility roll-out
grid optimisation
testing
39
APPENDIX
Te rm De fin itio n
Club EBITDA EBITDA before overhead costs and net result from non-club revenue (webshop and NXT Level)
Club EBITDA margin Club EBITDA as a percentage of club revenue
Underlying club EBITDA Club EBITDA adjusted for exceptional items and minus invoiced rent costs of opened clubs
Underlying club EBITDA margin Underlying club EBITDA as a percentage of club revenue
EBITDA Profit (loss) before interest, taxes, depreciation, amortisation and COVID-19 rent credit
EBITDA margin EBITDA as a percentage of total revenue
Underlying EBITDA EBITDA adjusted for exceptional items and minus invoiced rent costs
Underlying EBITDA margin Underlying EBITDA as a percentage of total revenue
EBIT Profit (loss) before interest and taxes
Underlying net result Net result adjusted for IFRS16, PPA amortisation, IRS valuation differences, exceptional items, one-offs and
the releated tax effects
Basic underlying EPS Underlying net result divided by the weighted average number of shares
Diluted underlying EPS Underlying net result divided by the weighted average number of diluted shares
Net debt Total of long- and short-term borrowings and IFRS16 lease liabilities, less cash and cash equivalents
Net debt (excl. lease liabilties) Total of long- and short-term borrowings, less cash and cash equivalents
ROIC Underlying mature club EBITDA as a percentage of the initial investment to build a club
Mature club Club that has been open for 24 months or more at the start of the year
Mature club revenue Revenue of mature clubs
Mature club underlying EBITDA Underlying EBITDA of mature clubs
Mature club underlying EBITDA margin Underlying EBITDA of mature clubs as a percentage of mature club revenue
Expansion capex Total costs of newly built clubs, acquisitions, existing club enlargements and cost for clubs that are not yet
open
Initial capex newly built club Total costs newly built clubs divided by the number of newly built clubs
Maintenance capex Total club maintencance costs
Average maintenance costs per club Total maintencance capex divided by the average number of clubs
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This presentation contains certain forward-looking statements with respect to the financial condition, results of operations and business of Basic Fit N.V.
and its subsidiaries (referred to as 'the company') and certain of the plans and objectives of the company with respect to these items.
The words "believes", "expects", "may", "will", "could", "should", "shall", "risk", "intends", "estimates", "aims", "plans", "predicts", "continues", "assumes", "positioned" or "anticipates" and similar expressions (or
their negative) identify certain of these forward-looking statements. These forward-looking statements are statements regarding the company's intentions, beliefs or current expectations concerning, among
other things, the company's results of operations, financial condition, liquidity, prospects, growth, strategies and the industry in which the company operates. The forward-looking statements in this
presentation are based on numerous assumptions regarding the company's present and future business strategies and the environment in which the company will operate in the future. Forward-looking
statements involve inherent known and unknown risks, uncertainties and contingencies because they relate to events and depend on circumstances that may or may not occur in the future and may cause
the actual results, performance or achievements of the company to be materially different from those expressed or implied by such forward looking statements. Many of these risks and uncertainties relate to
factors that are beyond the company's ability to control or estimate precisely, such as future market conditions, currency fluctuations, the behaviour of other market participants, the actions of regulators
and other factors such as the company's ability to continue to obtain financing to meet its liquidity needs, changes in the political, social and regulatory framework in which the company operates or in
economic or technological trends or conditions. Past performance should not be taken as an indication or guarantee of future results, and no representation or warranty, express or implied, is made regarding
future performance.
This presentation contains statistics, data and other information relating to markets, market sizes, market shares, market positions and other industry data pertaining to the company's business and
markets. Unless otherwise indicated, such information is based on the company's analysis of multiple sources, as well as information obtained from (i) experts, industry associations and data providers; and
(ii) publicly available information from other sources, such as information publicly released by our competitors. To the extent available, any industry, market and competitive position data contained in this
presentation has come from official or third party sources. While the company believes that each of these publications, studies and surveys has been prepared by a reputable source, the company has not
independently verified the data contained therein. In addition, certain of the industry, market and competitive position data contained in this presentation come from the company's own internal research and
estimates based on the knowledge and experience of the company's management in the markets in which the company operates. While the company believes that such research and estimates are reasonable
and reliable, they, and their underlying methodology and assumptions, have not been verified by any independent source for accuracy or completeness and are subject to change without notice. Accordingly,
undue reliance should not be placed on any of the industry, market or competitive position data contained in this presentation. All projections, valuations and statistical analyses are provided to assist the
recipient in the evaluation of the matters described herein. They may be based on subjective assessments and assumptions and may use one among alternative methodologies that produce different results
and to the extent that they are based on historical information, they should not be relied upon as an accurate prediction of future performance.
The forward-looking statements contained refer only to the date in which they are made, and the company does not undertake any obligation to update any forward-looking statements.
By attending the meeting where this presentation is made or by accepting a copy of this presentation, you agree to be bound by the foregoing limitations.
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THANK YOU