Shri Ramswaroop Memorial University

Submitted To:
Dr. Pragati Sirohi

Submitted By:
Session (2022-23)
• Vijetanand Gautam – 79
• Richa Mishra – 05(HC)
• Adarsh Kumar Yadav - 81
Innovation &
• Chirag Kevlani – 85 Entrepreneurship
• Sarthak Trivedi - 93 TA - 2
(MMG2020)
STARTUP NAME

BOND
 3

BOND is a company with an idea, which allows

its users to make BOND card payments
through its app and get exclusive offers and
other benefits online.

Furthermore, BOND has also introduced house

rent payment options, Rent Pay; flexible BOND
lines, BOND Cash; and BOND Mint, with
which the lenders can lend their idle money to
borrowers who exhibit decent BOND scores at
interests of around 9% per annum.
 4
4

BOND’S MOTIVES
BOND allows BOND card users to pay their BOND card bills
through its platform and extends rewards for each
transaction. The BOND headquarters is in Bangalore.

The company takes utmost care in protecting the data and

the information of the users. Hence, the app is completely
safe and secure. Vijetanand Gautam is the founder of
BOND. He founded the company and often describes BOND
as a TrustTech company. This is because his initial motivation
to start BOND came from solving trust issues in the Indian
society, which according to him, is the key to economic
prosperity.
 MEET BOND’S
❑ VIJETANAND GAUTAM
Founder & CEO
TEAM
5

ADARSH KUMAR YADAV RICHA MISHRA SARTHAK TRIVEDI​ CHIRAG KEVLANI

Managing Director Business Specialist & CHRO Product Marketing & CFO R&D Head / CTO
 6
6

BOND’S STARTUP
STORY
The goal was very simple.
Vijetanand wanted to offer more privileges and benefits to the
people having good BOND scores. And therefore, creating a
flywheel effect for more people was important to improve the
scores.
Everybody, starting from the startups to the government, has
focused on the masses. The founder of the company wanted to
focus specifically on the people, the responsible citizens who pay
taxes timely. He felt that nobody had solved their problems
earlier.

Therefore, BOND was founded primarily to solve the problems of

the taxpayers and reward them with attractive rewards in return.
 7

BOND’S TAGLINE

“ ”
SURAKSHA AUR BHAROSA
DONO.

BOND’S REVENUE MODEL
LISTING PRODUCTS & OFFERS
• BOND, as we know, lists an array of products and
offers that benefit its users from a range of
businesses.
• These businesses, in turn, pay BOND a fee for their
visibility. Every time a user avails of the offers,
BOND generates an income through it.
8
USING THE FINANCIAL DATA OF THE USERS
• BOND accumulates the financial data from the users
who use the platform for paying their bills and more.
Along with providing BOND with the opportunity
to introduce more offers to their users using these
data.
• These companies, banks, and financial institutions
would eventually approach the potential customers
with their own set of products aligned to their tastes.
 9
9

BOND’S FUNDING & INVESTORS

BOND has raised a total amount of $1+ billion in funding over
the 10 funding rounds that the brand has witnessed. BOND has
last received $80 MN in funding on June 9, 2022, via its Series F
funding round led by GIC, and followed by Sofina Ventures,
Alpha Wave Ventures, and DF International.

GIC infused $200 MN in the last venture round of the fintech

unicorn on April 7, 2022. DreamPlug Technologies, which does
business as BOND, is estimated to be valued at around $6.5
billion with the latest funding round that the company has seen.
BOND was valued at $4.01 bn in October 2021, which has
jumped more than 60%, as assessed in June 2022
BOND EXPENSES BREAKDOWN
10

The company's expenses grew considerably during FY21. The total expenses of
BOND were Rs 379.3 cr and became Rs 619.4 cr, the growth of which is estimated
at 63.3%. The BOND advertisements, which are prominent on television and online
media, have stood out as the largest vertical of the company's expenditure
accounting for 52.3% of its expense in FY21.
BOND’S BUSINESS MODEL 11

The business model of BOND consists of four parts

:
• BOND app - The BOND app is a neat-looking, beautifully designed app, which the users
can visit if they want to go through the offers that are available after they pay their BOND
card bills. They can easily sign up on the app and view all the offers that they can avail of.

• Businesses that provide offers on the app - The users of BOND can also find a wide
range of offers from numerous businesses. For this, BOND brings businesses onboard and
collaborates with them. Along with benefitting BOND and its customers, who can avail
of the exclusive offers provided by the businesses, it is also a win-win situation for the
businesses.

• Users who pay their BOND card bills - BOND also serves as a
smooth and rewarding platform for the users who use it to pay their
BOND card bills.

• BOND Mint - BOND disclosed its new feature, BOND Mint on

August 20, 2021, which is designed as a peer-to-peer lending platform
help that will help BOND users lend their idle money to BOND
worthy members. Furthermore, the lenders can also withdraw their
money whenever they want with the interest that they have
accumulated for the period.
THANK YOU