OPERATION

STRATEGY:
CRED
GUIDE: KETKI SHIRBAVIKAR MA’AM
INTRODUCTION
Lets understand what exactly cred does 1
 INTRODUCTION
1. CRED is an app that saves all credit card details when you register on the platform. .
2. You can pay credit card bills through net banking, Unified Payments Interface (UPI)
and the auto pay feature on CRED.
3. It only allows consumers with credit scores higher than 750 to join the CRED
community and make the payments. Suppose you don’t meet the minimum credit score
criteria of CRED, you are put on wait list and given advice on how to improve your
credit score.
4. When you make credit card bill payments using the app, you are rewarded with CRED
coins.
5. You earn one coin for each rupee paid off on the bills and can use these coins to
collect various rewards made available on the platform.
6. These rewards include discounts while shopping from partnered merchants promoting
their goods and services on the app.
 STRATEGY

1 2 3 4
SERVICE PROFITABILIT
INCENTIVES MARKETING
Y
 INCENTIVES
● As CRED manages and pays credit card bills of users
● They are provided with CRED coins as a gift in a ratio of 1:1
● Which means If I pay 1000₹ using CRED I will be given 1000 CRED
coins as bonus/gift.
● CRED has the best target audience a top company wants In India, basically
they have top 1% of India, 30 lac users and 20% of them are premium
credit card owners.
● Later the user can redeem these CRED coins on their own e-
commerce platform, having big brands like Myntra, Mivi, Samsung,
Puma.
● User can also get whopping cashbacks equivalent to free flight tickets and
many more .
 SERVICE
● CRED is considered as unicorn start-up and has one of the best GUI
and user friendly interface that almost everyone can understand.
● Commitment towards user is so overwhelming that in 2020 CRED
spent almost 727 ₹ for giving benefits to user of 1 ₹
● They even notify user very prior to pay bills on emails, WhatsApp
etc to ensure users doesn’t has to pay late fee
● Any eligible CRED user may choose to make payments including
rent, maintenance and security deposits, as may be applicable
through their payment gateways. 
● A whole and sole one platform to pay your credit card bills even of
different banks
 MARKETING
● CRED has been always known for its unique marketing strategy, they
have also been Ipl-2020 sponsors.
● As a personal brand Kunal Shah Founder of CRED itself is big
enough to catch investors and people.
● Being known for his fintech start-up Freecharge he has good
reputation in entrepreneurial world
● CRED is also known for their video ads,
examples: Iconic Rahul Dravid advertisement.
● The commercial has meme material that is later used for influential
meme marketing for creating mass brand awareness.
 PROFITABILITY
● Despite not making revenue, CRED has always able to bring
investors to them because of their ideas, customers, and personal
branding to some extent too.
● CRED’s financial stage is similar to Jio in 2021 quarter they are on
the way to make themselves a massive profitability as per graphs.
● Data of CRED’s Valuable dream customers make then stand out ,
User data analytics for advertisements.
● Last but not the least due to their iconic ideas and team and founders
they are in good numbers in terms of investing and funding.
 FUNDING OF CRED

2018 2019 2020

$120 MILLION AT $80 MILLION AT
$30 MILLION BY VALUATION OF VALUATION OF
SEQUOIA CAPITAL $450 MILLION $800 MILLION
 SUMMARY
● Incentives attracts or entices user base and slowly and gradually
makes us habitual.
● Perfect services like prior notifications , easy and fast payments of
bills even made user stick to cred rather than normal way.
● Using new ways of marketing to be known and recognised in market
such as meme’s.
● Profitability and huge funding also good target audience made them
a $2.2 Billion start-up company.
THANK
YOU!