ADVERTISING AGENCY

PROJECT BY-
 PRANAV CHIPLUNKAR (197312)
 YASH DESAI (197316)
 LOHIT MUNDEWADI (197330)
 DEEPAK SHARMA (197350)
DDB MUDRA GROUP
 The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group,
is India's largest integrated marketing communications and services
network.
 Agencies: DDB Mudra Group comprises three agency networks – DDB
Mudra, Mudra and DDB MudraMax
 Specialist agencies: Tribal DDB India, Rapp India, TracyLocke India,
Gutenberg Networks India, Water Interbrand and DDB Health & Lifestyle

 Strategic business units: Eleven strategic business units offer their

expertise under four disciplines (Media, OOH, Retail and Experiential) –
Media, Primesite, Streetsmart, Clearchannel Mudra, Prime Wayfinding,
Kidstuff, Celsius, Terra, Videotec, 10 Integrated and Mudra Concrea

PRANAV CHIPLUNKAR
ORIGIN
 Mudra Ahmedabad was founded by A.G Krishnamurthy on 25
March 1980 as an offshoot of Reliance Industries' advertising
division.
 Initially it had only 15 employees, 500 sq.ft space and Rs 40,000
as startup capital.
 Its first client was Vimal.
 25 March is still celebrated across all Mudra offices as Mudra Day.

PRANAV CHIPLUNKAR
KEY PEOPLE
 Aditya Kanthy - CEO & MD, DDB Mudra Group
 Anurag Bansal - Chief Financial Officer, DDB Mudra Group
 Ranji Cherian - President and Managing Partner, DDB Mudra
 Rita Verma - Executive Vice President & Head – HR, DDB Mudra Group
 Sathyamurthy N P - Executive Director – DDB Mudra Group President,
OMD Mudramax
 Rahul Mathew - National Creative Director, DDB Mudra Group
 Amit Kekre - National Strategy Head, DDB Mudra Group

PRANAV CHIPLUNKAR
Aditya Kanthy - CEO & MD, DDB Mudra Group Ranji Cherian - President and Managing Partner, DDB Mudra

Rita Verma - Executive Vice President & Head – HR, DDB

Anurag Bansal - Chief Financial Officer, DDB Mudra Group Mudra Group
Sathyamurthy N P - Executive Director , DDB Mudra
Group President, OMD Mudramax
Rahul Mathew - National Creative Director, DDB Mudra Group

Amit Kekre - National Strategy Head, DDB Mudra Group

ORGANIZATION STRUCTURE
OF ADVERTISING DEPARTMENT
 The function of an advertising agency is to see to it that its client’s advertising leads to greater
profits in the long run than it could be achieved without the ad agency.
 Mudra is one such integrated full service ad agency which offers its clients a full range of
services in the area of marketing, communications and promotions.
 These include planning, creating and producing the advertisement, media selection and
research. Other services offered include strategic marketing planning, sales training, package
design, sales promotion, event management, trade shows, publicity and public relations.
 DDB Mudra group is composed of various departments; each is responsible to provide
required inputs to perform various functions to serve the client.

LOHIT MUNDEWADI
LOHIT MUNDEWADI
 Organizational structure refers to formal hierarchical relationships
& positional arrangements it deals with how members communicate
with others, how information flows, what roles he performs, Rules
& procedures existing to guide the activities of members as part of
organization With reference to Mudra , it has good mentor,
disciplined relationship, encouragement, help & guidance.
 Broadly there are 5 departments in DDB Mudra,

LOHIT MUNDEWADI
 DDB Mudra

Finance And
Account Service Media Creative Production
Account service
Department Department Department Department
department

Regional Creative
Head

Brand Servicing Administration Account Service

Creative Team
Managers Department Department
ACCOUNT SERVICE
DEPARTMENT
 The account executive is mainly responsible to gain knowledge about the client’s business,
profit goals, marketing problems and advertising objectives.
 The account executive is responsible for getting the media schedules, budgets and rough ads
or story boards approved from the client.
 The next task is to make sure that the agency personnel produce the advertising to the client’s
satisfaction.
 The biggest role of the account executive is keeping the agency ahead of the client through
follow-up and communications.

LOHIT MUNDEWADI
MEDIA DEPARTMENT
 The responsibility of the agency’s media department is to develop a media plan to reach the
target audience effectively in a cost effective manner.
 The staff analyses, selects and contracts for media time or space that will be used to deliver the
ad message.
 This is one of the most important decisions since a significantly large part of the client’s
money is spent on the media time and/or space.
 The media department has acquired increasing importance in an agency’s business as large
advertisers seem to be more inclined to consolidate media buying with one or few agencies
thereby saving money and improving media efficiency.

LOHIT MUNDEWADI
CREATIVE DEPARTMENT
 To a large extent, the success of an ad agency depends upon the creative department
responsible for the creation and execution of the advertisements.
 The creative specialists are known as copywriters.
 They are the ones who conceive ideas for the ads and write the headlines, subheads and the
body copy.
 They are also involved in deciding the basic theme of the advertising campaign, and often they
do prepare the rough layout of the print ad or the commercial story board.
 Creation of an ad is the responsibility of the copywriters and the art department decides how
the ad should look.

LOHIT MUNDEWADI
PRODUCTION DEPARTMENT
 After the completion and approval of the copy and the illustrations the ad is sent to the
production department.
 Generally agencies do not actually produce the finished ads; instead they hire printers,
photographers, engravers, typographers and others to complete the finished ad.
 For the production of the approved TV commercial, the production department may supervise
the casting of actors to appear in the ad, the setting for scenes and selecting an independent
production studio.
 The production department sometimes hires an outside director to transform the creative
concept to a commercial.

LOHIT MUNDEWADI
FINANCE AND ACCOUNTING DEPARTMENT

 An advertising agency is in the business of providing services and must be managed that way.
 Thus, it has to perform various functions such as accounting, finance, human resources etc. it
must also attempt to generate new business.
 Also this department is important since bulk of the agency’s income approx. 65% goes as
salary and benefits to the employees.

LOHIT MUNDEWADI
CLIENTS OF DDB MUDRA
WEST
 DDB Mudra West’s client roster includes Future Group (Future Value Retail Limited), Godrej
No.1, Gulf Oil, Hindustan Unilever Limited, PepsiCo, Lipton International, Inorbit Malls,
Johnson & Johnson (Neutrogena and Clean & Clear), Lavasa, L&T Realty, Life Insurance
Corporation of India, Nirmal Lifestyle, Savita Oil Technologies, Union Bank of India,
Volkswagen, World Wide Media (Femina, Filmfare, Lonely Planet Magazine, Top Gear
Magazine, Good Food Magazine, BBC Knowledge, Good Homes), Century Plyboards,
Symphony, Zydus Wellness, Arvind, Sintex, Adani, Arvind Infra, BSafal, Yash Infra and
Infibeam.

YASH DESAI
CLIENTS OF DDB MUDRA WEST

YASH DESAI
CLIENTS OF DDB MUDRA WEST

YASH DESAI
CLIENTS OF DDB MUDRA
NORTH
 DDB Mudra North’s client roster includes Dabur, Wrigley,
Mother Dairy, India Yamaha, Carrier Midea, Bata, Marico,
GPI, Experian and Cisco

YASH DESAI
CLIENTS OF DDB MUDRA NORTH

YASH DESAI
CLIENTS OF DDB MUDRA
SOUTH
 DDB Mudra South & East’s client roster includes N. Ranga Rao & Sons, TTK Prestige,
United Spirits, Aditya Birla Nuvo Ltd., Peter England, Loyalty Solutions and Research, Nitesh
Housing Developers, Ruchi Soya Industries Ltd., Ushodaya Enterprises, Bhima Jewels, AV
Thomas & Co, Corporation Bank, Senco Gold, Star Entertainment Media, SRMB Srijan, Coal
India, Allahabad Bank, Orissa Manganese and Mineral and Sylvan Plyboard India.

YASH DESAI
CLIENTS OF DDB MUDRA SOUTH
AND EAST

YASH DESAI
DDB MUDRAMAX – EXPERIENTIAL

 DDB MudraMax, the Engagement & Experience agency of the

DDB Mudra Group, provides multi-specialty expertise including
OOH, Retail & Experiential to help build brands in the age of
convergence.
 DDB MudraMax – Experiential’s client roster includes ITC LTD.,
Johnson & Johnson, PepsiCo, Ashok Leyland, Gulf Oil, Anchor,
Google, Nokia, Puma, L.G. Electronics, GE India, Shell
Foundation, Myntra Design.

YASH DESAI
DDB MudraMax-Experiential creates
signature bat for LG

DDB MudraMax - Experiential

manages on-ground activation for
Tupperware
YASH DESAI
 DDB MUDRAMAX – OOH

DDB MudraMax – OOH’s client roster includes Star

India, Aditya Birla, HT media Ltd., Amway, BPCL,
Aircel, HBO, Reebok, Idea Cellular, South African
Tourism, Lafarge India, DLF and Britannia.

YASH DESAI
DDB MudraMax lights up streets and stores for
Reebok One

YASH DESAI
DDB MudraMax Welcomes Indian Wanderer to SA
DDB REMEDY

 DDB Remedy, a specialized practice within the DDB Mudra Group

caters to the emerging communication needs of the healthcare
industry.
 DDB Remedy’s current and past clients include J&J Medical,
Merck, Novartis, Apollo Hospitals, Allergan, Global Hospitals
Group, Becton Dickinson, UNICEF, Eris Lifesciences, Dr. Reddy’s
Laboratories, Abbott Nutrition, Population Services International
(PSI), Government of India, Dr. Lal’s Path Labs and GSD.

YASH DESAI
CLIENTS OF DDB REMEDY

YASH DESAI
 FAMOUS ADS OF DDB MUDRA
 McDowell's No.1 | Yaari Ka Circle

This Diwali, we joined hands with renowned

musiciansTanishk Bagchi Darshan Raval and Jonita
Gandhi for McDowell's No1’s new festive special
musical video– ‘Yaari Ka circle’; urging everyone to
keep their doors open and celebrate together!
Because, akele thode kam hain, yaaron se bane hum
hain.

DEEPAK SHARMA
 The latest TVC, the first of many initiatives in a three-month
integrated campaign, “Yeh Desh ki Deewangi” relives classic golden
moments from some of the most memorable movies of the past two
decades.
 India has grown up on a staple feed of filmy masala, culture curry and
cinematic servings dished up by Sony MAX. Gullu Gulati, the central
character of the campaign, is the personification of the deewanapan of
Sony MAX.

DEEPAK SHARMA
  Game of Thrones, Final Season. It has been awaited, anticipated and debated by
fans all over the world. Hotstar Premium always looks to provide the best watch
experience across its shows, and for Game of Thrones it is with the advantage of
being 'first to the throne',  making sure that the wait for the Indian Thron-ies is not
a minute more than that for those in the US, by simulcasting Game of Thrones –
Season 8 at the same time as the US.

The campaign has been conceptualised and

created by the DDB Mudra Group

DEEPAK SHARMA
 The legendary drink with a natural lemon flavour, 7UP, is bringing the
‘Original Chiller’ to help ‘Put The Chill’ in people’s lives. This
summer Fido Dido, the witty, wriggly-haired mascot known for his
quirky, fun attitude, will ‘Put The Chill’ in the latest iteration of the
7UP campaign that celebrates the legendary cool icon.

DEEPAK SHARMA
 While India was gearing up to witness history in the making with
Sacramento Kings taking on Indiana Pacers in Mumbai, the NBA fans
at the DDB Mudra Group saw an opportunity to make fellow Indians
not just enjoy the first-ever NBA games in India, but also become a
part of the NBA experience.

DEEPAK SHARMA
 What’s the best McSaver combo meal for the ten-headed
Ravana? Find the answer with our latest work for
McDonald's India!

DEEPAK SHARMA
 What does a ‘pure veg’ lion eat? Here’s presenting our
latest work for McDonald’s India’s McSaver combo meals.
Because Ab hunger hogi easily kill, jab bhaari nahi hoga
bill.

DEEPAK SHARMA
 For the little boys who grew up with baskets full of toy cars. Who
turned armchairs into racetracks, pipes into tunnels, doors into
getaways and the world, into their playground. Who dreamed of the
day they would drive real cars just the same. And for the little girls,
with baskets full of dolls, who grew up wondering what all the fuss
was about. Presenting our new work for the powerful, new
Volkswagen Polo and Vento.

DEEPAK SHARMA
 When it comes to cricket, it is believed that men and women don't play the
same game. That women lack the pace, intensity and power. That they simply
cannot share the field with men. With #ChallengeAccepted feat. Mithali Raj
Veda Krishnamurthy Harmanpreet Kaur and Virat Kohli, Royal Challenge
and we are taking the first step towards creating a level playing field in the
game. Because if the world needs to get equal, the bold need to get started. #
FreshlyDDBaked

DEEPAK SHARMA