Designed for: Vega Designed by name and Roll no.

: Mohd Irfan Modification Date:

1.0
Product Canvas Ansari ,10 17/11/2019
Version:

Goal: To offer a quality product with the Metrics: Vega is having 35% market
VEGA HELMET – Cliff CLF-
LK-L Full face Helmet most wanted features at a reasonable share in helmets all over India and
price expected to grow more

Target Group Big Picture Product Details

Size  M\L
Men Vega is a manufacturer and supplier of automobile helmets, gloves, glasses and accessories.
Type  Full Face
Teenager- Includes students ‘Quality above Quantity’ has always been the motto in every stage of development at Vega. Outer Material  Multi Density EPS
Vega has a wide network of over 400 dealers across the country and has also established itself  Liner
Adults-Includes Students, Working
Inner Material  Acrylonitrile
Class and Non- working class men. overseas in countries like USA, Germany, Italy, Angola, Nepal, Thailand, Sri Lanka,
 Butadiene
Bangladesh and UAE. The vast range of products have all surpassed safety standards such as  Styrene Shell
ISI, DOT, ECE. Vega’s vast range has been approved by the Bureau of Indian Standards (ISI) Item Weight  1.18 Kg
Sport Type  Motorbike
Women Figure 1
4151 -Standards and Specification vide 9526-1980.
Ideal For  Men, Boys
Teenager- Students Vega has 35% share in the organised helmet market in the country. "But in South India, Vega’s Design  Compact Design
Color  Black
Adults-Working class women, market share is 50 %,’’. The total helmet market in the country is around Rs 1000 crore, of Visor  Yes
Homemakers, etc which majority share is of unorganised segment. Vega is expecting over 65 % jump in its Visor Type  Scratch Resistant
turnover in the current fiscal to Rs 300 crore, The company hopes to double its dealer network to Other Helmet Features  Light Weight,
 Provided with ABS
800 by 2020.  for Impact
 Resistance and
 Toughness,
 Elliptical with
 Good Look,
 Easy Fitting Visors,
 Snug Fit
