Professional Documents
Culture Documents
07
(ISSN 2564-1964)
Page 23 - 48
Sponsored by:
Talent Acquisition Excellence
INDEX JULY 2023 Vol.11 No.07
(ISSN 2564-1964)
07
The Gig Is Up: A Recruiter’s
Guide To Risk Reduction
Overcoming the challenges of hiring
and onboarding gig workers and
contingent employees
- Joy Henry,
On the Cover Head of Sterling’s Technology and Business
Services group
Articles
10 What Hourly Job Seekers Want From 49 The ‘Zero Visibility’ Problem In
High-Volume Hiring Global Recruitment
Enhancing candidate experience Gaining visibility into global HR and talent
and attracting top talent acquisition
- Matt Parkin, - Lenna Thompson,
Business Development Lead, FindWRK Head of Client Services, RAMP.Global
Page 23 - 48
Top Picks INDEX
12
High-Volume Hiring Is Here To Stay.
Here’s How You Can Do It Better
Learn how successful teams achieve their
high-volume hiring goals and how you can
reach yours too
- Doug Leonard,
18
Co-Founder and CEO, Clovers
Improving Candidate
Experience In
High-Volume Hiring
7 essential steps for success
- Brett Farmiloe,
Founder and CEO, Terkel.io
54
End Game: 5 Talent Acquisition Trends
That Prove The Apocalypse Is Nigh
Learn how recruitment tech has fallen on
its SaaS, leading to diminishing returns and
increasing commoditization
- Jim Durbin,
Managing Principal, Respondable
61
Grow Fast But Smart:
How To Hire For A
High-Growth Organization
Effective strategies to thrive in
high-growth mode while hiring top talent
- Hari Kolam,
Co-Founder and CEO, Findem
Editorial Purpose
Matt Charney
Our mission is to promote personal and
Editor-in-Chief, Talent Acquisition Excellence
professional development based on
constructive values, sound ethics, and
timeless principles. High Volume and Hourly Hiring in the Post-Pandemic World
Excellence Publications
F or all the work-related changes wrought overnight at the onset of the
Pandemic, beginning on that fateful day when we left our offices (mostly)
for the last time, winding up our final Zoom free meetings and chocking back
Debbie McGrath a coda of crappy communal coffee (ugh), one still stands out as perhaps the
CEO, HR.com - Publisher
most underrated- and maybe, the most profound.
Dawn Jeffers
VP, Sales Virtual work was always a thing, at least at companies enlightened enough to
understand that lower capital costs, a global talent pool and (at the time) a hell
Sue Kelley of a competitive culture differentiator.
Director (Product, Marketing, and Research)
Babitha Balakrishnan and Similarly, Zoom instantly became a verb, but maybe only because magically,
Deepa Damodaran
Excellence Publications Managers and Editors
the need to Xerox anything ended more or less overnight, and also, because the
virtual meeting market was already so entrenched even Microsoft had time to
roll out a copycat catch-up play.
Submissions & Correspondence Essential workers, unlike, say, management consultants or content marketers,
are the overwhelming majority of active workforce participants (before and
Please send any correspondence, articles, letters after COVID), and are the foundation upon which the bottom line and the global
to the editor, and requests to reprint, republish, economy are built. Without essential workers, fires would go unchecked, crimes
or excerpt articles to ePubEditors@hr.com. unsolved, and patients untreated.
For customer service, or Goods couldn’t move from warehouses to big rigs to your front door without
information on products and services, them, nor could you go to a store instead. You could no longer buy groceries or
call 1-877-472-6648 go out to eat.
The fact is that workers have always been bifurcated into the That’s why I’m so excited about this month’s issue of Talent
essential and non essential, between those that do and those Acquisition Excellence. It’s all about the current state, and
who “manage” or “consult” or “recruit” or whatever their title future direction, of high volume and hourly hiring - from
infers they really do, which is often really little. unveiling the findings of our latest annual HR.com high volume
state of the industry report to insights and analysis from some
And in TA, we have long had a bias against essential workers, of the experts and leaders influencing how high volume hiring
who we see as disposable and interchangeable cogs, and those happens today - and shaping what the future of high volume
random, high-paying roles that require a lot of high-touch hiring recruitment looks like tomorrow, too.
and even more process complexity.
The answer is, in short, that the future of recruiting and the
The roles that we spend the most time and resources on, as future of high volume are the same. Because TA goes where
a rule, are the most non-essential - and the most critical of the jobs are - and for the foreseeable future, those jobs, and
headcount (and a majority of hires) are often seen as more ours, are on the front lines, not in the back office. Which is
process issues than real people imperatives. Anyone can why this issue - both the magazine and the high concept - is
recruit for positions whose only requirements are a pulse and so important.
the ability to lift 50 pounds, was (and is) seen as somehow less
than, even though it’s never enough. You could even say they’re “essential.”
Disclaimer: The views, information, or opinions expressed in the Excellence ePublications are solely those of the authors and do not necessarily
represent those of HR.com and its employees. Under no circumstances shall HR.com or its partners or affiliates be responsible or liable for any
indirect or incidental damages arising out of these opinions and content.
How are our Talent Acquisition Products
and Services helping to make you smarter?
Talent Acquisition Excellence presented by HR.com JULY 2023 7 Submit Your Articles
The Gig Is Up: A Recruiter’s Guide To Risk Reduction
The Gig and Contingent services. Trust and safety teams a background screening partner
Job Seeker Mindset looking to overcome onboarding that can enrich their platform’s
It may be tempting to think challenges should make sure to candidate data to create a
that pay is the main driver for align their hiring and onboarding user-friendly, fast-to-hire model.
gig workers, but our survey processes to best meet the
found that there are several expectations of today and The best background screening
factors that matter even more tomorrow’s job seekers. partners today allow employers
to job candidates seeking gig to set up customized workflows
or contingent work. Safety and A Modern Onboarding to reduce turnaround times.
trust in the workplace, along with Process Even better, these workflows can
flexibility, rated highest – both Screening high volumes of be automated so that human
ranked highly by 66% of the job contingent and gig workers touch is not always needed.
seekers surveyed. can be more challenging than API (Application Programming
traditional processes because it Interface) integrations can add
As an employer, you need to know usually has to be done at scale. an additional layer of automation
that you have: trustworthy people In many cases, businesses are to advance candidates’ record
representing your brand; your already deploying workforce information and communication
workers need to know they are platforms to manage contingent between databases, minimizing
safe as they work on behalf of and gig workers; platforms the need for manual review while
your brand; and the end customer which should also be leveraged helping expedite the onboarding
needs to know that they can for all aspects of hiring and process and reducing candidate
trust the workers delivering your onboarding. If so, it is imperative drop-off.
for companies to integrate with
Talent Acquisition Excellence presented by HR.com JULY 2023 8 Submit Your Articles
The Gig Is Up: A Recruiter’s Guide To Risk Reduction
Talent Acquisition Excellence presented by HR.com JULY 2023 9 Submit Your Articles
What Hourly Job Seekers
Want From High-Volume
Hiring
Enhancing candidate experience and attracting
top talent
Talent Acquisition Excellence presented by HR.com JULY 2023 10 Submit Your Articles
What Hourly Job Seekers Want From High-Volume Hiring
Enhancing the Candidate and a fast and user-friendly employers can transform their
Experience application process are highly hiring process into a more
Job seekers have provided valued by candidates. Balancing inclusive, efficient, and rewarding
valuable insights on how compassion with technology is experience for all involved.
employers can enhance their key when it comes to creating a
candidate experience and successful candidate experience
streamline the job search that will differentiate you as an
process. Incorporating wages employer of choice.
in job postings provides
transparency and helps Moving Forward
applicants make informed While it’s easy to get caught up in
decisions. This was the top vanity metrics like the applicant
request from job seekers volume, it’s important to not
forget what matters most when it Matt Parkin is the Business
when asked how employers
Development Lead at FindWRK.
can improve their candidate comes to talent acquisition – the
experience. Simple gestures like talent. Leverage technology to
sending a receipt of application bring efficiencies to your hourly
and communicating clear next and high volume hiring, without
Would you like to comment?
steps demonstrate respect and sacrificing the human connection.
engagement with candidates. By listening to job seekers and
Additionally, concise job postings addressing their suggestions,
Talent Acquisition Excellence presented by HR.com JULY 2023 11 Submit Your Articles
Top Pick
High-Volume Hiring Is
Here To Stay. Here’s How
You Can Do It Better.
Learn how successful teams achieve their high-volume
hiring goals and how you can reach yours too
Talent Acquisition Excellence presented by HR.com JULY 2023 12 Submit Your Articles
High-Volume Hiring Is Here To Stay. Here’s How You Can Do It Better.
On the other hand, high-volume hiring can get done If you’re someone engaged with high-volume hiring
in just a few hours or days. A candidate applies, and you don’t already have a clear strategy, it’s time
moves through a brief hiring process, and can be to start building one. This part of your recruiting pie
hired the same day. Candidates usually interact is not going anywhere—it’s only growing larger.
with automation or artificial intelligence (AI) to get
through screening, assessments, or initial interview How successful teams approach high-volume hiring
questions. Once hiring teams decide to hire an
applicant, AI can pick back up with a condensed In the face of challenges, the most successful hiring
onboarding process. The process is standardized, teams have these three things in common: strategy,
streamlined, and scalable. outsourced support, and trackable metrics.
Talent Acquisition Excellence presented by HR.com JULY 2023 13 Submit Your Articles
High-Volume Hiring Is Here To Stay. Here’s How You Can Do It Better.
Make sure, too, that your hiring platform has mobile 5. Track analytics
capabilities. For an efficient, positive experience, Use metrics to get a clear picture of your high-volume
candidates need to be able to apply and onboard on hiring process. Good data will help identify your
their smartphones. strengths and weaknesses.
4. Prioritize inclusion
Even when hiring at scale, it’s still important to
promote inclusive hiring. Know that rapid hiring is
even more susceptible to bias than traditional hiring,
so educate your hiring team on the importance of
diversity and inclusion.
Talent Acquisition Excellence presented by HR.com JULY 2023 14 Submit Your Articles
How To Lose A Candidate
In 10 Days
Foolproof ways for employers to avoid getting
dumped by the class of 2023
Talent Acquisition Excellence presented by HR.com JULY 2023 15 Submit Your Articles
How To Lose A Candidate In 10 Days
Talent Acquisition Excellence presented by HR.com JULY 2023 16 Submit Your Articles
How To Lose A Candidate In 10 Days
Day 7: Demonstrate Your different level of experience, mobility and how this role can
Commitment to Diversity, employers must evaluate what help them shape their careers.
Equity and Inclusion experience is truly necessary to
(DEI) Through Words, Not succeed in the role. If the bar is If you’ve reached day 10 and
Actions. set too high, you might risk out on followed all of the steps, your
This incoming class of talent top talent with an ability to grow Gen Z candidate should be
is part of a generation that is their career with you. long gone by now. But that’s
composed 50% of people of color, not how the story ended for
and only two-thirds identify as Day 9: Deprioritize Mental Matthew McConaughey, right?
exclusively heterosexual. As they Health. In all seriousness, as easy as it
search for their first employer, Expectations around mental is to have Gen Z running for the
the Class of 2023 wants to work health support at work remain a hills, it’s just as easy to take the
for a company as diverse as consistent trend, with more than necessary steps to attract this
they are with a commitment to 40% of this year’s graduating generation of candidates and
diversity, equity, and inclusion. class expecting their employer to win the race for entry-level talent.
But this will require true action support their mental health and Avoid making these mistakes,
on your company’s part, not just participate in open conversations. and you’ll soon find that your
promises. When evaluating a Aside from managers having relationship with Gen Z will be
company’s commitment to DEI, regular conversations about better than those in any movie.
2023 college seniors are looking mental health with their team
for: diversity showcased during members, more than half (54%)
the hiring/interview process of college seniors value flexible
(46%), diversity represented work hours as a top perk.
in employee pictures on your
career site, social media pages, Day 10: Don’t Invest in
etc. (46%), employee-led groups Their Career Growth.
aimed at fostering DEI (45%) and Gen Z has been through the
diversity among company leaders ringer the last several years, with
(43%). college experiences upended Christy Spilka is the Vice President,
and internships canceled. Now, Global Head of Talent Acquisition,
at iCIMS. Spilka is responsible for
Day 8: Expect a Seasoned the one thing they are craving –
leading the global talent acquisition
Professional Right Out of and need – the most from their strategy and team, ensuring that
College. first job is stability. The majority iCIMS has the right people on the
We’ve all seen that job opening (65%) of college seniors care right teams to achieve business
before. You know, the one about how long they stay with an success. Spilka also serves as the
employer, and more than a third board president of the Association
expecting six years of experience
of Talent Acquisition Professionals
for an entry-level role? The reality (35%) are looking for a long-term
(ATAP), continuing to partner with
is that internships alone aren’t career path and a place they talent professionals around the globe
cutting it for entry-level jobs can grow well into the future. to advance talent acquisition. With
anymore. In fact, almost 90% Give the Class of 2023 a sense more than 20 years of experience,
of HR pros said they require of stability by having regular, Spilka is a passionate and avid
open conversations around supporter of providing top-notch
entry-level candidates to have
talent experiences.
some experience — with 26% career growth with them so they
expecting three or more years’ can see what a future with your
Would you like to comment?
experience and 21% reporting that organization could look like. This
it can’t come from internships. starts with the hiring process.
While every role requires a Talk with candidates about career
Talent Acquisition Excellence presented by HR.com JULY 2023 17 Submit Your Articles
Top Pick
Improving Candidate
Experience In High
Volume Hiring
7 essential steps for success
Talent Acquisition Excellence presented by HR.com JULY 2023 18 Submit Your Articles
Improving Candidate Experience In High Volume Hiring
Talent Acquisition Excellence presented by HR.com JULY 2023 19 Submit Your Articles
Improving Candidate Experience In High Volume Hiring
Talent Acquisition Excellence presented by HR.com JULY 2023 20 Submit Your Articles
Improving Candidate Experience In High Volume Hiring
Talent Acquisition Excellence presented by HR.com JULY 2023 21 Submit Your Articles
Improving Candidate Experience In High Volume Hiring
Talent Acquisition Excellence presented by HR.com JULY 2023 22 Submit Your Articles
Special Research Supplement July 2023
JULY 2023
INTERACTIVE
Sponsored by:
INDEX
RESEARCH REPORT SUMMARY
ARTICLES
The HR Research Institute, powered by HR.com, the world’s largest social network
for Human Resources professionals, is a key part of our mandate to inform and
educate today’s HR professionals. Over the past three years, the HR Research
Institute has produced more than 85 exclusive primary research and state of the
industry reports, along with corresponding infographics in many cases, based on the
surveys of thousands of HR professionals. Each research report highlights current HR
trends, benchmarks, and industry best practices. HR Research Institute Reports and
Infographics are available online, and always free, at www.hr.com/featuredresearch
The State of High-volume and Hourly
Hiring 2023
Sponsored by:
Survey conducted by:
I
n early June 2023, recruiters found themselves While recruiters of white-collar positions struggle
in a paradoxical situation. The technology to find work in a tight job market, those managing
industry faces layoffs, while the hospitality and high-volume and hourly recruitment experience
healthcare sectors suffer due to labor shortages. business prosperity. Hourly worker demand is
Rising unemployment discontent contrasts with historically steadier and less volatile than white-
robust job growth. Traditional recruiters are collar recruiting, indicating a potential future for
losing their jobs, yet high-volume recruitment is recruitment. The future of hiring might resemble
growing. This report highlights the paradoxes and the standardized, automated, scalable, and self-
contradictions in talent acquisition (TA) that is sustainable methods used in hiring hourly workers
both fascinating and unsettling at the same time. today.
Despite 24,000 layoffs in employment services, Research indicates that this is an opportune
the U.S. economy added a remarkable 339,000 time for high-volume hiring, particularly in retail,
jobs in May, creating a TA paradox. High-volume hospitality, and healthcare, as employer demand
and hourly hiring exist in an alternate reality, where outpaces the shrinking hourly workforce. The
time-to-hire and average tenure are measured report provides insights into the state of high-
in hours or days. Competitive advantage is volume and hourly hiring based on a global survey
determined by factors such as hourly wages and of HR practitioners and hiring leaders. It explores
benefits like healthcare and tuition subsidies. This the challenges faced when hiring hourly talent and
hiring approach differs from salaried recruitment, uncovers opportunities in the evolving world of
where specialized skills are assumed to be crucial. work.
Decrease a lot 2%
We do not specifically
budget for high-volume 10%
recruiting
0 5 10 15 20 25 30 35
Editor’s Note: In the original data, 8% of respondents stated that they “Don’t know.” We removed
those responses and recalculated, so this only shows percentages for those that indicated that they
know how the budget is likely to change over the next two years.
Recruitment process
outsourcing organization 42%
Business process
outsourcer/partner 15%
0 10 20 30 40 50 60 70 80
Editor’s Note: In the original data, 4% of respondents stated that they “don’t know.” We removed
those responses and recalculated, so this only shows percentages for those who answered the
question.
Sponsor any of this year’s state of the industry research topics and come away with your
very own affordable and branded research report and infographic, establish yourself as an
industry thought leader by presenting at a one-day Virtual Event, and bolster sales through the
generation of qualified leads.
Once your organization has identified the right the needs of their team. This knowledge can help
internal candidates for promotion, preparing them improve relationships with team members, improve
for success becomes the primary focus. Prepping communication, and increase team performance.
future leaders requires a holistic approach that to effectively move executive priorities forward.
Your Next
Hire is on Us!
Finding the right candidate is hard - but not
when you work with us!
www.talexes.com
Debunking the Top 5 Myths
About International Hiring
Talent Acquisition Team, G-P
A
G-P session at the recent Talent Summit you will have to find a local payroll provider, ac-
uncovered an interesting revelation. countants, lawyers, and HR advisors. Then, de-
During their interactive talk on expanding pending on which country you are expanding to, it
businesses through global hiring, Suzanne McVey can take up to six months — not to mention sev-
and David O’Reilly asked their audience what was eral thousands of dollars — to successfully set up
the first thing that came to mind when considering your new entity. Luckily, there are alternative solu-
international hiring. tions that completely combat these headaches.
The answers revolved around concerns rather with Over a decade ago, G-P created the Employer of
words like “expensive,” “complicated,” “risky,” and Record (EOR) category to help companies expand
“stressful” peppering the feedback. It is true, inter- and hire global teams in minutes, not months —
national hiring can be all of those above words – risk-free. As we continue to build the most flexi-
when companies take the traditional approach to ble and powerful, end-to-end global employment
hiring internationally. solution, we are constantly helping our customers
overcome common misconceptions regarding
For starters, incorporating and registering your international hiring.
business in a new country is complicated, expen-
sive, and time-consuming as it comes with a long With this in mind, let us take a closer look at the
list of boxes to tick. In order to ensure compliance, top five myths of global hiring.
LEARN MORE
How Compass Group Drives More
Qualified Applicants from Their
Job Advertising
Hiring at One of the World's Largest To hit their high-volume recruiting goals, their
Companies talent acquisition team is responsible for driving
Compass Group is the largest contract food a large pipeline of qualified talent that hiring
service company in the world. They employ managers can hire from. They are responsible for
and engage with more than 600,000 employees providing candidates across various job types,
across industries like hospitality, healthcare, industries, and locations. Their relatively small
manufacturing, energy, and transportation in 44 team is also responsible for a large number of job
countries. Their 17,000 current job openings are openings per recruiter.
primarily hourly, frontline roles like line cooks,
drivers, housekeepers, nursing aides, customer
service, retail associates, and laborers.
Fig 1 - Compass Group immediately engages job advertising traffic to capture job seekers' contact info for remarketing.
More High-quality Applicants at a Lower likely to be hired than those from our other high-
Cost volume sources,” says Shay.
When Compass Group began to use Dalia to
remarket their jobs they were able to increase These factors lowered Compass Group’s overall
applicant volume and quality while lowering costs. cost-per-hire. Their TA team has been able to drive
“Dalia has been a game changer for a business with higher quality applicants, which convert to hires at
our hiring scale,” says Shay. a much higher rate than standard job advertising.
Chris Klassen
Director of Talent Engagement
PeopleReady
Josh Zywien, Chief Marketing Officer of Paradox, is responsible for driving the company’s brand,
digital, and experiential marketing efforts, while also supporting sales enablement and product
marketing. Josh is passionate about helping companies better communicate their story — who they
are, what they believe, and how they help a particular market solve real, meaningful challenges.
Learn more
2 minute
text to apply. More
Candidates can apply and get
personalization.
scheduled for an interview via
Candidates can apply in over 100
text right on their phones.
languages, ensuring zero drop-off
due to language barriers.
Makes it mobile.
Put a recruiting assistant right in
your candidate’s pocket, ready
to support 24/7, 365. Less friction.
No logins, no passwords,
no long repetitve forms.
Designed for convenience.
Get qualified in
<1 minute.
Instant screening and automated
scheduling mean less drop-off.
The State of High-volume
and Hourly Hiring 2023
Talent Acquisition Excellence • July 2023
Talent Acquisition Excellence presented by HR.com JULY 2023 49 Submit Your Articles
The ‘Zero Visibility’ Problem In Global Recruitment
Analysis of Quality and Quantity Crucially, how can businesses reduce the risks they’re
The HR and TA teams – like all departments – are exposed to from zero visibility and how can HR
often judged by numbers. Whether we like it or not, teams improve both the qualitative and quantitative
cost, locations, employee ratios, gender pay gap etc sides of their roles?
are all very important figures that the HR team will
need to present to the board. Step one: Data
It may come as no surprise that data is essential
Accuracy is key. Gaining visibility of that data at the here. It’s revolutionizing other departments, but
touch of a button is essential. HR and recruitment are not utilizing it to its full
advantage. You can’t identify issues, streamline
Additionally, as you would expect, a huge part of HR strategies or create a cohesive report for the wider
does not involve numbers. Interviews, engagement, business without data. Fortunately, there are now
candidate and supplier experience, employer brand, tools for HR leaders that will put all of the data
company culture, just to name a few, all fall under from global operations into one simple platform. By
this bracket, and are much harder to understand on a aggregating global data, HR and TA teams can have
global level without visibility and communication. complete visibility over staffing agencies, their costs,
workforce planning and so on.
Often, HR teams fall in the data camp – everything
must be quantified – or the qualitative camp – HR is Having visibility over data is the first step but
about people, not numbers. The reality is that both then, leaders need to focus on the less tangible
aspects are important: one for communicating to deliverables of HR and recruitment.
the wider business the success of the department,
and the other for the actual success of HR Step two: Communication
and recruitment. The second step requires a little more work, but is
made ten times easier with a complete data overview.
Talent Acquisition Excellence presented by HR.com JULY 2023 50 Submit Your Articles
The ‘Zero Visibility’ Problem In Global Recruitment
Now you’ve gained visibility, you can see where Instead of selecting a location to hire in based on
issues need fixing and what regional areas need to office location, or even one that you’ve conducted a
be re-evaluated or realigned to the global strategy. small amount of research into, technology now has
This is done through clear communication across the power to show you which location has the most
all channels and requires involvement from affordable salaries and staffing agencies, the best
procurement. data scientists, the quickest time to hire or the least
amount of competition for roles.
When everyone is fully aligned to the global strategy
and clear on who has what responsibility, HR, The zero visibility problem doesn’t just present a
procurement and staffing agencies globally can jump threat to your global HR strategy – it holds you back
into action. from realizing the full potential of global recruitment
operations too.
Step three: Going beyond visibility
Not only does fixing the zero visibility problem
fix other wider issues in HR and recruitment, but
with greater visibility, the door of possibilities has Lenna Thompson is the Head of Client
Services at RAMP.Global.
been unlocked.
You know where you stand as a company, but you Would you like to comment?
don’t know where you could be. Data can also
help talent teams find the best staffing agencies
in the perfect locations for their organization. For
example, you might need data scientists. Who you
hire depends on the time to hire, how much you want
to spend, the quality of the hire and how many data
scientists you need.
Talent Acquisition Excellence presented by HR.com JULY 2023 51 Submit Your Articles
HRCI & SHRM ® ®
CERTIFICATION
PREP COURSES
GROUP RATES AVAILABLE
2.
2
legislation and best practices
3.
3 Recognized, Industry benchmark, held by 500,000+ HR Professionals
We offer group rates for teams of 5+ or more for our regularly scheduled PHR/SPHR/
SHRM or aPHR courses.
For groups of 12+, we can design a more customized experience that meets your
Talent Acquisition Excellence presented by HR.com JULY 2023 54 Submit Your Articles
End Game: 5 Talent Acquisition Trends That Prove The Apocalypse Is Nigh
The silver lining is, it’s not too late for us to change. of a dancing monkey show than real learning. In
The bad news is, we never do. contrast, when I was paid to sit with one person for a
few hours a week over a period of months, their skills,
While masked in sarcasm, these are serious confidence, and ability skyrocketed. They learned
thoughts. If you’ve been following the Singularity cult how to use software to do their job faster and better,
for a while, you’ll recognize many of them. You’ll be which then gave them time to become an expert in
surprised, and hopefully, a little scared. all areas of their job. Software plus time and training
made them superheroes.
Kind of like recruiting, really.
But what of the others? What about the standard
Trend #1: The Software Industry Has corporate spreadsheets and word processing
Reached Negative Returns software that has been in use my whole career? Is
Software just isn’t worth it anymore. We’re not it better? I remember shifting from Google-backed
talking about the financials, which are following corporate software to Outlook and finding myself
the typical boom and bust cycle of bubbles lost trying to find the search bar. It was absurd. By
inflated by zero-interest money. We’re talking about definition, I am one of the most prolific software
implementation and customer service teams that trainers in recruiting. How could I not find the search
don’t understand the difference between a client bar? Why is my screen so small? Am I just getting
using their software and a client using their software old?
to do their job.
No to all of those things. I would pivot from Outlook
Software in the last forty years has brought amazing to far more complex software where I once again
productivity to the US workforce. From Excel to smoothly got to work. What happened? The constant
banking apps, the use of software has changed the new versions of software have so many features,
way we do business and led to cheery slogans like, you find yourself yearning for the simplicity of the
“Software is eating the world.” early crypto wallets. If someone like me, who loves
learning, testing, and serving as a case study for UI
Automation and seamless integration with the back improvements doesn’t understand a new software,
end made us faster, automated dull processes, how is someone who is picking it up for the first time
shrunk the time to create reports and pull data, and supposed to be successful?
gave us insights that we could never have dreamed
were possible. The answer is they aren’t. When you run the analytics
on any major software, from Salesforce to Marketo
And then, it didn’t. I’m not sure when I first noticed to LinkedIn Recruiter - you find a large portion of
the problem. I’ve used software to run a small your licenses are either poorly used or not used at
business at a price that made me competitive with all. Think 50% never log in after training under used.
larger firms in recruiting and marketing for the better Go check for yourself. Very few power users do
part of twenty years. Almost every time I picked up a the majority of the real work and many of them are
software, my work product improved. I even trained mindlessly pounding away at the keys like rats in a
others in using platforms and apps, reaching over cage getting a pellet.
10,000 people who have paid me cash money to
show them how to use Facebook, Google, Myspace, Developers will tell you it’s not their fault. They surf
Twitter, LinkedIn and more. to a menu, or pull up a hidden list of features, or
show you how to do your job the way they built the
The challenge is that with those 10,000 people, software. They have an excuse every time something
almost none of what I taught stayed with them. didn’t work. You did it wrong. That’ ’s not how we
60-90 minutes of live interaction resembled more built it!
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End Game: 5 Talent Acquisition Trends That Prove The Apocalypse Is Nigh
You could call this bad requirements gathering, but Guide to drive around Los Angeles because they have
the challenge is deeper. Software is asked to do too maps on their phones.
many complex tasks because there is a belief that
you can track the data. Have you ever heard, “ If it’s The SaaS industry has been a source of growth and
not in the system, it didn’t happen.” That’s in 1984. I media attention for over two decades The beauty
think it’s in the back of the book. of subscription software is the cost of additional
licenses is near zero, allowing software companies to
Humans can’t easily add their daily tasks in a way scale quickly and profitably.
that generates the promised benefits. If they did, data
scientists wouldn’t spend 90% of their time cleaning That time is coming to an end, as VCs pull back and
up spreadsheets, and people like me wouldn’t the warnings of a SaaS winter are broadcast in Slack
say, “it’s directionally accurate, but l wouldn’t say and discord channels across the country. Is anyone
it’s right?” concerned? Is there anyone in the trenches who
bemoans the lack of software innovation from yet
And that is the demarcation line where software another startup?
returns go negative.
No. Software is now considered yet another thing
Human beings don’t have the time and patience to that just doesn’t work. And as we all know, you
learn every new bit of software and every change can’t automate something correctly unless you
that occurs. Assuming the software never breaks or have perfected it. But let’s not attack the software
malfunctions, humans still can’t figure out how to use companies where ping pong tables are considered
the software correctly in the time they have before culture. Let’s put the blame where it belongs, on
going back to their jobs. human Agency,
And we all know it. We just don’t say it, because Trend 2: The Death of Competence in
those who buy software don’t want to hear that their Humans
multi-million dollar purchase was a waste. I have some competent friends. They can sail a boat,
butcher a hog, con a ship, splint a leg, give orders,
There is no way to slow down. No company can take orders, work on cars, cook a meal, comfort
afford to take a month to six weeks to train every the afflicted, and I’ve probably stolen enough from
user on every software. They need productivity gains Heinlein for you to get the point.
and they need it now! We bought new software, and
the beatings will continue until my dashboard is The ability to get through the basics of life and do
green and I can report on greater efficiency in my all the things that every human civilization has done
department! since the dawn of time is now at risk. We don’t have
enough competent people.
You’ve all heard those commands. And you’ve also
seen every employee using software complain that Heinlein sniffed at specialization - he wrote that it
it’s dogshit, with the exception of the one person who was for insects. In a complex word where every job is
knows just enough to be seen as the expert. being dissected to determine how much automation
could be applied to your role, we have trained entire
What sane CEO would buy into this paradigm? Other generations to be good at only one thing. It’s cheaper
than all of them, who have worked through the golden that way. You hire people for expert ability, teach
age of software and assume that 2-10X productivity them to stay in their lane, and never give them the
is baked in, just the way it was when you switched opportunity to even ask what their impact is besides
from pencils in a ledger to a spreadsheet or when you hitting a KPI that somehow aggregates across the
no longer had to buy your sales reps the new Thomas company to show you really are going to do well in
your Q3 report.
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End Game: 5 Talent Acquisition Trends That Prove The Apocalypse Is Nigh
When I interview people, I have the hardest time the right people, and then, I’d stop. I’d stop delivering
getting them to explain why they perform tasks a the report, and then wait for anyone to complain. No
certain way. Many say, “this is how we do it,” which one ever did. In a short time, I took over 50% of all
if you trace it back, has so many vestigial tails that reporting and was “doing it.” Then for fun, I created a
Jared Diamond could write a whole new book your new report. Every executive demanded a copy, and it
college-aged son can quote back to you incorrectly. was very popular. It was a map of our sales reps with
My favorite is the hiring manager who always threw stars in each of their cities. I went with stars over
away the first resume in a printed stack of resumes bullseyes because our people were “stars.” I thought
because they assumed it was bad luck. In reality, it dollar signs were a bit too much.
was from watching their trainer throw away the fax
cover page because that was once a thing! These admins didn’t know why they were doing their
jobs. No one ever told them, and they just did as
These behavioral remnants are everywhere. Human they were instructed with no sense of whether it was
beings are doing things in corporations that they important. The problem now? All of us are admins.
don’t understand because they were taught it was Everyone needs the new TPS, in the new format, and
important and then those things are automated. It although Office Space has entered cult status, we
hurts my heart to see it. built a workforce who thinks completion of a task is
what makes the company go. We have no clue how
This isn’t a new problem. I was once tasked with most of what we›re working on impacts the company.
auditing an admin department that had grown from 3 If we did, we’d rise up Braveheart style. I missed my
to 10 people when the sales floor had grown from 20 dad’s funeral for work and three months after I leave,
to 50. I would sit with each person and assess their no one remembers the sacrifice. That has to hurt your
workload, then take over one report that they hated heart a little.
doing. I’d learn the report, take it over, distribute it to
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End Game: 5 Talent Acquisition Trends That Prove The Apocalypse Is Nigh
Talent Acquisition Excellence presented by HR.com JULY 2023 58 Submit Your Articles
i o n 3
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P u b a l e nd m ed
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HR
The State of High-volume and
1 July 2023
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3 The Future of Talent Acquisition Sep 2023
Recruitment Process
Automation and Talent
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Grow Fast But Smart: How To Hire For A High-Growth Organization
Technology moves from a valuable tool to an or even a talent team and support the company’s
utter necessity to keep pace and ensure you are fast-growth mode.
not sacrificing quality as you face high-demand
conditions. It’s also imperative to outline a plan and In a modern talent acquisition ecosystem, a variety
set some hiring patterns from the start, which can be of stakeholders, technologies and strategies work
adapted, as needed, as you start growing and scaling in cohesion to build at-the-ready talent pools that
your hiring process. allow them to scale during boom times. Talent pools
become extremely important to remain connected
Not all talent professionals have experienced the to qualified, diverse talent for times of high growth.
variables and disruption that come with hiring at Think of them as a parking lot for highly qualified
rapid speed, but chances are they will at some point talent that you would hire today, but for some reason,
due to new funding, an M&A, a market surge or a the timing doesn’t work.
staffing deficit.
The key to developing a talent acquisition ecosystem
There are a multitude of strategies that can be put that enables you to quickly scale when in high-growth
into play to hire fast yet smart. These are three that mode is to have a winning-as-a team culture where
can be put into practice quickly when preparing for everyone works toward the common goal of making
that surge. the best hires and bringing the highest value to the
company. For example, according to Coin, the talent
Build a Modern Talent Acquisition team starts by identifying roles that they’ve hired for
Ecosystem over and over, which is approximately 70%. Recruiting
Talent acquisition ecosystems are multi-channel, teams agree to enter their qualified, ready-later
go-to-market strategies that enable organizations candidates into a shared space to be nurtured for
to identify, develop, nurture and retain top talent future needs.
at scale. When executed well, they power the top
of the talent funnel, making it possible to deliver Always recruiting and candidate nurturing are the
continuous, well-balanced pipelines. keys to building a successful talent ecosystem.
The most successful nurturing involves forming an
According to talent leader Brett Coin, former vice emotional connection between the candidate and the
president of talent acquisition at Okta, talent company, so it needs to go beyond an email or two.
acquisition ecosystems can be successful in shifting Involving hiring managers, leaders and employees in
conventional recruiting practices from an individual the nurturing process can be a powerful way to foster
process to a more holistic one. Back in the day, it talent pool engagement. When you have a warm
used to be that recruiters would get a req, ferret out bench of highly qualified and highly diverse talent at
candidates, fill the position and get paid for that win, the ready, hiring for high growth becomes drastically
essentially being rewarded for “winning alone.” This easier.
approach is both highly inefficient and leaves little
room for scale. The best recruiters end up keeping Tap into Tech to Diversify Your Funnel
candidates to themselves and that ends up being For companies building back after a hiring slowdown
a losing proposition for the hiring managers, the or experiencing skyrocketing growth, now is a good
company and the candidates. time to put processes and strategies in place to move
the needle on diversity. When you’re hiring for just
The talent acquisition ecosystem flourishes in a a handful of roles, it’s difficult to make a significant
culture of recruiting that goes beyond the recruiting impact on diversity, but the opportunity grows when
team. By involving and enabling partners, employees you’re hiring hundreds of new employees.
and even candidates to recruit, talent acquisition
efforts scale beyond the results of a single person
Talent Acquisition Excellence presented by HR.com JULY 2023 62 Submit Your Articles
Grow Fast But Smart: How To Hire For A High-Growth Organization
Reaching diversity goals starts with being intentional candidates shared it with others, so not only does
about ensuring you have high-quality, diverse delivering a poor experience put you in jeopardy of
candidates in your funnel to broaden the type losing a good candidate, but it also could cost you in
of talent you are ultimately introducing into the future hires.
company. Your entire funnel must be diverse, not
just the individuals in it, to pre-empt any bias from One of the most effective ways to engage candidates
creeping in. is to design a personalized candidate outreach
campaign and hit it with the right cadence. When
From top to bottom, technology and data are hiring en masse, it’s entirely too labor intensive to
powerful tools to help further diversify the funnel do this all manually, but there are a number of tools
and avoid bias that gets introduced when diversity that will automate a majority of the process and
becomes a recruiter-by-recruiter decision. Without generative AI integrations that can help with the
taking a data-driven approach to ensure your pipeline personalization. A successful approach typically
is well represented, there is a strong likelihood that involves a combination of automation, AI and
bias will occur due to manual processes. customized reach-outs. Because it’s such a critical
juncture in the hiring process, you don’t want to
The best practice here is to use analytics to completely remove the human touch.
benchmark and assess diversity ratios (gender,
ethnicity, veterans, etc.) for each stage of the hiring Using a combination of personal emails, texts and
funnel, then continuously monitor the funnel to automated campaigns allows you to keep in frequent
see where diversity decreases as candidates move touch with candidates with personalized messages,
through the pipeline. Analytics can clearly tell you and automated engagement tools will show you the
at which stages in the hiring process you are losing response rates so you can hone those messages.
diverse candidates so you can take meaningful Messages can be automatically sent at a certain
steps to resolve the issues at hand. Your data may cadence, with three typically being the magic number.
show that your pipeline diversity is dropping off after
pre-screening or when an offer is made, and each It’s still very important to have a personal touch,
of these scenarios will require a different type of though, especially because you want candidates
remediation. to have a quality experience, feel as if they’ve been
set up for success and be ambassadors. Even if
Also, don’t be resistant to piloting newer sourcing they’re not ultimately hired, they can be added to
and recruiting technologies to see if they can help your ready-later pool and re-engaged when the right
bring more people into the funnel. See what each job-candidate fit comes up.
recruiter can accomplish with different tech tools
that are relevant to their positions and measure their
impact. In working toward diversifying your workforce
whether in growth mode or not, data should always Hari Kolam is Co-Founder and CEO of
Findem.
be a guiding light.
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