A STUDY ON CUSTOMER SATISFACTION TOWARDS VEGA HELMET

WITH SPECIAL REFERENCE TO BHAVANI TOWN

INTRODUCTION

Vega produces Helmets in a large scale. It expended its business outside the country is it
exports it product to foreign country like wise USA, Germany, France. Singapore ate Vega initially
started with small unit later it grows to extreme height and thus grabbed foreign markets, now
Vega is said to be the number one Helmet making company, Vega believes in quality and it is a
profit-making company among Indian top most companies. Vega Auto Accessories Pvt. Ltd was
started in the year 1981 the plant is located in the heart of the industrial area at Udyambag in
Belgaum Vega is owned by the "Chandak'. The founder and the chairman of the company is Mr.
Premraj.Z. Chandak has given a new dimension to the helmet manufacturing in the initial years of
its inception. The initial investment of the company is Rs. 10lacks.Vega is private Ltd and export-
oriented company and it is one of the leading manufacturers and exporters of helmets and related
accessories.

Vega has achieved a great success in delivering quality helmets and related accessories.
Vega is one of its kind it has its unique style of carrying on manufacturing process in an efficient
manner. Vega rings the bell in every automobile enthusiast's mind as one of the leading brands in
the premium segment in the helmet trade, the company with ideology of safety and fashion has
become a pioneer in promoting helmets as designer head gear apart from being a means of safety
with their vast range entirely approved by the Bureau of Indian Standards (ISI). Quality and not
quantity has always been the motto of Vega to conquer a position in the market as a brand of
synonym quality, the quality features have been reinforced their association with compact
composite.

Vega Helmets is a renowned name in the world of motorcycle safety gear, dedicated to
providing riders with exceptional protection and style on the open road. Established with a
commitment to innovation and quality, Vega Helmets has consistently pushed the boundaries of
helmet design to create products that blend cutting-edge technology with comfort and durability.
With a rich history spanning several years, Vega Helmets has earned the trust of riders globally.
The brand's emphasis on safety is reflected in its rigorous testing processes, ensuring that each
1
helmet meets or exceeds industry standards. Whether you're a seasoned motorcyclist or a novice
rider, Vega Helmets offers a diverse range of helmets to suit different preferences and riding styles.
What sets Vega Helmets apart is not just its dedication to safety, but also its attention to aesthetics.
The brand understands that riders want more than just protection – they seek a helmet that
complements their individual style.

Vega Helmets achieves this by crafting helmets with unique designs and finishes, allowing
riders to make a statement on the road. As a customer-centric company, Vega Helmets prioritizes
comfort without compromising on safety. The brand's helmets are engineered to provide a snug
fit, excellent ventilation, and features that enhance the overall riding experience. From full-face
helmets for maximum protection to open-face helmets for those who crave the wind in their face,
Vega Helmets caters to a diverse range of preferences. In this introduction, we'll explore the world
of Vega Helmets, delving into its commitment to safety, innovative designs, and the unparalleled
blend of style and functionality that makes it a go-to choose for riders worldwide. Whether you're
navigating city streets or conquering challenging terrains, Vega Helmets is there to safeguard your
journey with a touch of flair.

A Vega helmet is a type of helmet used by motorcycle riders. Vega helmets contribute
to motorcycle safety by protecting the rider's head in the event of an impact. They reduce the risk
of head injury by 69% and the risk of death by 42%. Their use is required by law in many countries.
Vega helmets consist of a polystyrene foam inner shell that absorbs the shock of an impact, and a
protective plastic outer layer. Several variations exist, notably helmets that cover the chin area and
helmets that do not. Some helmets provide additional conveniences, such as ventilation, face
shields, sun visors, ear protection or intercom. To understand the action of a helmet, it is first
necessary to understand the mechanism of head injury. The common perception that a helmet's
purpose is to save the rider's head from splitting open is misleading. Skull fractures are usually not
life-threatening unless the fracture is depressed and impinges on the brain beneath and bone
fractures usually heal over a relatively short period.

Vega Helmets is a leading brand in the motorcycle helmet industry. The company is known
for producing a wide range of helmets designed for various riding styles, including full-face
helmets, open-face helmets, off-road helmets, and modular helmets. Vega Helmets focuses on
providing riders with safety, comfort, and style.

2
 The company offers a diverse range of helmets catering to different preferences and needs
of motorcyclists. These helmets often feature advanced materials and technologies to ensure
durability and protection.

1. Full-face Helmets: Designed to provide maximum coverage, full-face helmets from

Vega Helmets typically include a visor that covers the entire face for enhanced protection.

2. Open-face Helmets: These helmets provide coverage to the top and back of the head
while leaving the face open. They are a popular choice for riders who prefer more ventilation and
visibility.

3. Modular Helmets: Known as flip-up or convertible helmets, these allow riders to flip up
the front section, converting the helmet from a full-face to an open-face style.

4. Off-road Helmets: Specifically designed for off-road and motocross enthusiasts, these
helmets are lightweight and offer increased ventilation.

Safety Standards

Vega Helmets typically adheres to international safety standards to ensure that their
products provide the necessary protection to riders. This includes standards such as DOT
(Department of Transportation), and others, depending on the market.

Design and Innovation

Vega Helmets often incorporates innovative features and designs in their products to stay
competitive in the market. This may include aerodynamic designs, advanced ventilation systems,
anti-scratch visors, and more.

Distribution

Vega Helmets products are distributed through various channels, including authorized
dealers, online retailers, and motorcycle gear stores. The company may have a global presence,
serving customers in different regions.

3
Corporate Values

Vega Helmets may emphasize values such as commitment to safety, customer satisfaction,
and a passion for the motorcycle culture.

VISION, MISSION AND QUALITY POLICIES OF THE COMPANY

VISION:

"Our vision is to create brand and to provide right products to the exacting demands of the
quality conscious customers at a competitive pricing structure. Vega appreciates commitment for
teamwork, continuous improvement and developing mutually beneficial relationship with the
customers".

MISSION:

Our mission is "customer satisfaction" through continuous efforts on always finding better
ways to do things and protect the interest of our customers by selling exclusively to the both
industrial and two-wheelers users. We appreciate the opportunity to earn our customer safety by
providing quality products recognized by Bureau of Indian Standards (ISI)

QUALITY POLICY:

Vega is committed to provide consistent quality products to esteemed customers

worldwide. To achieve this objective management on its part fully committed to quality and
provides all resources to accomplish this task. The company is approved by Bureau of Indian
Standards (ISI) 4151 standards and specifications vide 9526-1980. We are committed to
continuously improve the effectiveness of the quality management system so as to. Reduce cost,
customer complaints and analyze the customer feedback to improve customer satisfaction.
Improve productivity by effective utilization of work force and facilities. Manufacture best quality
helmets and other related accessories according to the National and International standards.

4
OBJECTIVES OF THE STUDY

Primary objectives:

To find the customer satisfaction level of the Vega Helmet in Bhavani town.

Secondary Objectives:

➢ To know customer preference about the Vega Helmet

➢ To Study about people's expectations, pricing factors, price variation of Vega Helmet.
➢ To Find the customer satisfaction level of Vega Helmet
➢ To find out the demand of Vega Helmet.

LIMITATION OF STUDY

➢ The study was restricted in Bhavani town only.

➢ The Project was conducted among the limited size samples.
➢ The opinions are changes in one respondent to other respondents.

5
 RESEARCH METHODOLOGY

In this survey, convenient sampling method is used, 50 respondents are chosen for the study
in Bhavani town to constitute the sample of consumers for the survey. Under convenient sampling
whoever is available, willing and whose co-operation is fully available were taken as respondents
for the study. Since the respondents are not "highly literate' necessary data is collected by
interviewing each of the household head that constituted the sample of respondents for the study.
Research methodology is the main aspect of research studies. The methodology follow by research
is detailed here.

TYPES OF RESEARCH
The research was of descriptive design; aim to procure a clear, complete and accurate
description of the situation.

Research Design

It gives details about, the exploratory, explanatory or descriptive or experimental nature of

the research work. Why particular design is used and hat is its importance is also put in this section.
According to David Luck a research design is defined as, "A series of advanced decisions that
taken together, comprise a master plan or model for the conduct of an investigation".

Data Collection Method

Whether primary or secondary data is to be collected is explained. A copy of the

questionnaire (or) schedule used is to be attached in appendix and its importance is highlighted in
this getting.

Primary Data

Primary data are obtained by a study specifically designed to fulfill the data needs of the
problem at first hand, such data are original in character and are generated in large number of
surveys conducted mostly by the government, and also by some individual, institutions and
research bodies.

6
Secondary Data

Data that are not originally collected but rather obtained from published or unpublished
sources are known as secondary data. The secondary data constitute the chief materials on the basis
of which statistical work is carry out in many investigations. Secondary data are collected from
magazine.

Sample Unit

I chose my sampling area at Bhavani Town for market survey of the Vega Helmet.

Sample Size

The sample size taken for the survey is 50 respondents.

Tools Used for Analysis

The collected data were interpreted using percentage analysis method.

Study Area

The survey was conducted in Bhavani.

Topic of the study

“A study on customer satisfaction towards VEGA Helmet Bhavani town”.

Limitations

Various constraints facing the researcher which defer his/her in detailed analysis of the
problem may be pinpointed. Also, various limitations or demerits associated with the research
problem must be pointed out in their section

SCOPE OF THE STUDY

➢ The scope of the study is limited to Bhavani town.

➢ The sample of this study is 50.
➢ It is focused on the customer satisfaction.
➢ The survey was collected only with customers of Vega helmet in Bhavani.

7
 COMPANY PROFILE

Vega Auto Accessories Pvt. Ltd is headquartered in Belgaum, India was incorporated in
1982 as the pilot entity of the Vega Group of Companies. Under the able stewardship of the
Chandak’s, Vega has powered its way to become one of the leading helmet manufacturers in India,
competing with the world leaders concerning design, process, and product quality. Vega Auto is
one of the leading Helmet manufacturing organizations in India. It is one among the very few
organized sectors of the trade Vega are based in Belgaum and under the Management of
"CHANDAK" has seen growth at the very steady pace Vega was incepted or established in 1981.
All their products are in compliance with ISI quality mark. Vega has a dealership network of
around 320 across the country.

Vega spearheaded by Mr. Dilip Premchand Chandak Managing Director and CEO of the
company has been the driving force behind Vega. He is a self-motivator and inspiration to the
organization. Vega rings the bell in every automobile enthusiast’s mind as one of the leading
brands in the premium segment in the helmet trade, the company with ideology of safety and
fashion has become a pioneer in promoting helmets as designer head gear apart from being a means
of safety with their vast range entirely approved by the Bureau of Indian Standards (ISI). Quality
and not quantity has always been the motto of Vega to conquer a position in the market as a brand
of synonym quality, the quality features have been reinforced their association with compact
composite. Vega since 1981 is committed itself with the moral responsibility of incorporating
safety norms in every norm in each aspect of the Helmets that it manufactures quality and not
quality has been the motto in every stage of production. This quality aspect has boosted the sales
of the company to a greater plat form in these two decades.

The bureau of Indian Standard approves the products manufactured by Vega Auto, Vega
has also made it mark in the international market also Vega Auto has production centre at
Udyambag the industrial area of Belgaum the helmets and other safety equipment manufactured
at Vega have almost because a household name in the state, Vega industries also have one of its
units, located at Shahpur. Top notch quality Helmets are the result of constant R and D innovation
in design hard work employee and emphasis on the current trends in the industry in a span of two

8
decades Vega has carried a niche for itself has thus clarified the name of Belgaum in the
intonational market.

Vega’s dedicated team and their continuous quest for innovation enabled the brand to be
synonymous with quality. ‘Quality above Quantity’ has always been the motto in every stage of
development at Vega. The quality features have been further reinforced with our advent into
fiberglass and carbon fibre technology, which in turn has augmented our sales to great heights in
the past two decades.

Vega has a wide network of over 400 dealers across the country and has also established
itself overseas in countries like the USA, Germany, Italy, Angola, Nepal, Thailand, Sri Lanka,
Bangladesh, and UAE. Since inception Vega has been concentrating on delivering quality helmets
and related accessories of the highest order safeguarding the interests of millions of two wheelers
riders across the country and abroad. With the firm belief the quality and form go hand in hand
Vega has been on the fore-front of the helmets industries incorporating the latest practices and
standards be it the use of fibber glass or ABS material in manufacturing helmets, certification by
the coveted ISI.

Vega has over 300 models of sleek designer helmets spread over 26 broad categories,
giving the perfect fit, fashion and safety to its user. These winning ranges of helmets are produced
at the state-of-the-art manufacturing set-up delivering on an average 2000 helmets per day. The
sales of Vega helmet are not just limited to Indian markets alone (320 dealers), hut has extended
to foreign markets, few to mention are USA, Germany, Israel, Italy, South Africa, UAE and many
other regions of the world. Vega Auto Accessories is a manufacturing unit. The company is into
both B2C and B2B marketing of its products. Helmet manufacturing at Vega is basically on a large
scale and products are marketed and sold to both domestic and international clients under the brand
name of Vega helmets. Vega is also in the business of auto accessories. Vega is committed to
provide consistent quality products to its esteemed customers worldwide. To achieve this objective
management on its part is fully committed to quality and provides all resources to accomplish this
task.

9
About the company

Name of the company Vega Auto Accessories Pvt.Ltd

Founded 1981
Address Bemcile, Industrial Area Udyambag
Belgaum -560016
Capital 25crores
Total area 160000sq.feet
Type of business Manufactures and exporters
Chairman of the company Mr. Premraj.Z. Chandak
Meaning director and Chief executive Mr. Dilip.Chandak
Directors Mr. Giridhar ,Mr. Suhas
Monthly Production Capacity 45000
Staff 50
Workers 280
Bankers HDFC, SBI, State bank of Mysore
Website www.Vegaauto.com

COMPETITORS AND THEIR INFORMATION

1)Studs Accessories Ltd : Faridabad
2) Steel Bird Hi-tech India Ltd : Delhi
3) Aerosate : Calcutta, Kerala.
4) Wrangles Helmets : Sohha, Hariyana
5)MPA Helmet : Mumbai
6) ERGO ISO : Delhi
7) Habsolite : Delhi
8) Power : Delhi
9) JMD : Delhi
10) Rail : Italy

10
 PRODUCT PROFILE

Vega Auto Accessories Pvt. Ltd. Is one of the leading Helmet manufacturing industries in
India. It also produces caps, T-shirts, bags, and also markets the small parts of Helmet like locks,
visors, Helmet stickers. Vega Auto Accessories is popularly known for its wide range of quality
helmets. Vega's main motto is to continue improvement and innovation at every stage of its value
chain. Vega also produces Helmets with graphics on it. Which are more popular in these days?
Vega has 6 types of accessories. Those are helmet locks, visors, caps, goggles and jackets.

Vega Auto Accessories is an amalgam of latest technologies, advanced software and

excellent manpower aimed to deliver an exclusive range of highly secured helmets to its clients.
The unit spreads over an area of 40,000 sq. feet at Belgaum. Karateka. The following is a small
detail of our infrastructural abilities. The monthly production of helmets is 2000 helmets and all
of them are sold in domestic market. Among the available models, the fastest selling design
includes Blaze, Breeze Black, Aster DX and Store Atomic Black. There are four basic types of
helmets intended for motorcycling, and others not intended for motorcycling but which are used
by some riders. All of these types of helmets are secured by a chin strap and their protective
benefits are greatly reduced, if not eliminated, if the chin strap is not securely fastened so as to
maintain a snug fit.

From most to least protective, as generally accepted by riders and manufacturers, the helmet types
are:

Vega Auto Accessories have mainly four types of Helmets.

1. FULL FACE HELMET

2. OPEN FACE HELMET
3. MODULAR HELMET
4. OFF-ROAD HELMET

11
Full face

A full-face helmet covers the entire head, with a rear that covers the base of the skull, and
a protective section over the front of the chin. Such helmets have an open cut out in a band across
the eyes and nose, and often include a clear or tinted transparent plastic face shield, known as a
visor, that generally swivels up and down to allow access to the face.

Open face or 3/4 helmet

Open face helmet with attached face shield

The open face, or "three-quarters", helmet covers the ears, cheeks, and back of the head,
but lacks the lower chin bar of the full-face helmet. Many offers Snap-On visors that may be used
by the rider to reduce sunlight glare. An open face helmet provides the same rear protection as a
full-face helmet, but little protection to the face, even from non-crash events.

12
Modular or "flip-up"

Modular (flip-up) helmet, closed and open

A hybrid between full face and open face helmets for street use is the modular or "flip-up"
helmet, also sometimes termed "convertible" or "flip-face". When fully assembled and closed, they
resemble full face helmets by bearing a chin bar for absorbing face impacts. Its chin bar may be
pivoted upwards (or, in some cases, may be removed) by a special lever to allow access to most
of the face, as in an open face helmet.

Off-road / motocross

A motocross helmet showing the elongated sun visor and chin bar

The motocross and off-road helmet have clearly elongated chin and visor portions, a chin
bar, and partially open face to give the rider extra protection while wearing goggles and to allow
the unhindered flow of air during the physical exertion typical of this type of riding. The visor
allows the rider to dip his or her head and provide further protection from flying debris during off-
road riding.

13
 DATA ANALYSIS AND INTERPRETATION

Table No:1

Gender of the respondents

S. NO GENDER NO. OF PERCENTAGE

RESPONDENTS

1 Male 28 56%

2 Female 22 44%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 56% of the respondents were male, 44% of the
respondents are female.

Hence, Majority (56%) of the respondents were male.

14
 Chart No:1

Gender of the Respondents

60% 56%

50%
44%
% of the respondents

40%

30%

20%

10%

0%
Male Female
Gender

15
 Table No:2

Age group of the respondents

S.NO AGE GROUP NO. OF PERCENTAGE

RESPONDENTS

1 18-30 years 29 58%

2 30-40 years 16 32%

3 Above 40 years 5 10%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 58% of the respondents were below 30 years of age
group and 32% of the respondents were 30-40 years and 10% of the respondents were above 40
years.

Hence, Majority (58%) of the respondents were in the group of 18-30 years.

16
 Chart No:2

Age group of the Respondents

70%

60% 58%

50%
% of the respondents

40%
32%
30%

20%

10%
10%

0%
18-30 years 30-40 years Above 40 years
Age group

17
 Table No: 3

Educational qualification of the respondents

S. NO EDUCATIONAL NO. OF PERCENTAGE

QUALIFICATION RESPONDENTS

1 School level 2 4%

2 Diploma 19 38%

3 UG Degree 21 42%

4 PG Degree 8 16%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 4% of the respondents were qualified up to school
and level, 38% of respondent were diploma holders, 42% respondents were under graduates and
16% of respondents were post graduates.

Hence, most (42%) of the respondents were under graduates.

18
 Chart No:3

Educational Qualification of the Respondents

45%
42%

40% 38%

35%
% of the respondents

30%

25%

20%
16%
15%

10%

4%
5%

0%
School level Diploma UG Degree PG Degree
Educational Qualifications

19
 Table No:4

Marital status of the respondents

S.NO MARITAL STATUS NO. OF PERCENTAGE

RESPONDENTS

1 Married 12 42%

2 Unmarried 29 58%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 42% of the respondents are married and 58% are
unmarried.

Hence, Majority (58%) of the respondents are unmarried.

20
 Chart No:4

Marital status of the Respondents

70%

60% 58%

50%
% of the respondents

42%
40%

30%

20%

10%

0%
Married Unmarried
Marital status

21
 Table no:5

Occupation of the respondents

S.NO OCCUPATON NO. OF PERCENTAGE

RESPONDENTS

1 Government employee 11 22%

2 Private employee 21 42%

3 Agriculture 16 32%

4 Student 2 4%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 22% of respondents were government employees,
42% of respondents were private employees, 32% of respondents were agriculture and 4% of
respondents were student.

Hence, most (42%) of the respondents were Private employees.

22
 Chart No:5

Occupation of the Respondents

45% 42%

40%

35% 32%
% of the respondents

30%

25% 22%

20%

15%

10%
4%
5%

0%
Government Private employee Agriculture Student
employee
Occupation

23
 Table No:6

Income level of the respondents

S.NO INCOME LEVEL NO. OF PERCENTAGE

RESPONDENTS

1 Up Rs.15000 24 48%

2 Rs.15000-30000 20 40%

3 Rs.30000-45000 3 6%

4 Rs.50000 3 6%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 48% of the respondents have below Rs.15000annual
income, 40% of respondents have Rs.15000-30000, 6% of respondents have Rs.30000-45000 and
6% of respondents were in the income category of above Rs.50000.

Hence, most (48%) of the respondents were in the income group of Rs.15000.

24
 Chart No:6

Income level of the Respondents

60%

50% 48%

40%
% of the respondets

40%

30%

20%

10% 6% 6%

0%
Up Rs.15000 Rs.15000-30000 Rs.30000-45000 Rs.50000
Income Level

25
 Table No:7

Family size of the respondents

S.NO FAMILY SIZE NO. OF PERCENTAGE

RESPONDENTS
1 Up to 2members 20 40%

2 2 to 3 members 12 24%

3 3 to 4 members 14 28%

4 More than 5 members 4 8%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 40% of respondents are from the family with 2
members, 24% of respondents are with 2-3 members, 28% of percentage are with 3-4 members
and 8% of respondents were in the above 5 members.

Hence, most (40%) of the respondents from the family with 2 members.

26
 Chart No:7

Family Size of the Respondents

45%
40%
40%

35%

30% 28%
% of the respondents

24%
25%

20%

15%

10% 8%

5%

0%
Up to 2members 2 to 3 members 3 to 4 members More than 5 members
Family Size

27
 Table No:8

Family type of the respondents

S.NO FAMILY TYPE NO. OF PERCENTAGE

RESPONDENTS

1 Joint family 21 42%

2 Nuclear family 29 58%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 42% of respondents are from the joint family, 58%
of the respondents are with nuclear family.

Hence, Majority (58%) of the respondents from the nuclear family.

28
 Chart No:8

Family Type of the Respondents

70%

60%

50%
% of the respondents

40%

30%

20%

10%

0%
Joint family Nuclear family
Family Type

29
 Table No:9

Source of awareness of respondents

S.NO SOURCE OF NO. OF PERCENTAGE

AWARENESS RESPONDENTS

1 Internet 15 30%

2 Friends & Relatives 22 44%

3 Advertisement 13 26%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 30% respondents got awareness by internet, 44% of
respondents got awareness through friends & relatives and 26% of respondents got awareness by
advertisement.

Hence, most (44%) of the respondents got awareness on Vega helmet through their friends
and relatives.

30
 Chart No:9

Source of Awareness of Respondents

50%
44%
45%

40%

35%
% of the respondents

30%
30%
26%
25%

20%

15%

10%

5%

0%
Internet Friends & Relatives Advertisement
Source of Awareness

31
 Table No:10

Quality of Vega helmet

S.NO PARTICULARS NO. OF PERCENTAGE

RESPONDENTS
1 Excellent 15 30%

2 Good 30 60%

3 Better 4 8%

4 Bad 1 2%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 30% of respondents say that the excellent,60% of
respondents say that the good, 8% of respondents say that the better and 2 % of respondents of say
that the bad.

Hence, Majority (60%) of the respondents say that the good.

32
 Chart No:10

Quality of Vega helmet

70%
60%
60%

50%
% of the respondents

40%
30%
30%

20%

10% 8%
2%
0%
Excellent Good Better Bad
Quality

33
 Table No:11

Respondents opinion about the price of Vega helmet

S.NO PARTICULARS NO. OF PERCENTAGE

RESPONDENTS
1 Moderate 10 20%

2 Affordable 20 40%

3 Costly 10 20%

4 Low 10 20%

Total 50 100%

Source: primary data

Interpretation

From the above table it is inferred that 20% of the respondents of say that the moderate,
40% of respondents of say that the affordable, 20% of respondents of say that the costly and 20%
of respondents of say that the low.

Hence, most (40%) of the respondents of say that the affordable.

34
 Chart No:11

Respondents Opinion About the Price of Vega Helmet

45%
40%
40%

35%
% of the respondents

30%

25%
20% 20% 20%
20%

15%

10%

5%

0%
Moderate Affordable Costly Low
About Price

35
 Table No:12

Respondents opinion about expecting offer from Vega helmet

S.NO PARTICULARS NO. OF PERCENTAGE

RESPONDENTS

1 Yes 30 60%

2 No 20 40%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 60% of respondents are expecting offer and 40% of
respondents are did not expected the offer.

Hence, Majority (60%) of the respondents are expecting offer from Vega helmet.

36
 Chart No:12

Respondents Opinion About Expecting Offer from Vega Helmet

70%
60%
60%

50%
% of the respondents

40%
40%

30%

20%

10%

0%
Yes No
Respondents Opinion

37
 Table No:13

Purchasing point of Vega helmet

S.NO PARTICULARS NO. OF PERCENTAGE

RESPONDENTS

1 Retail shop 20 40%

2 Online shopping 19 38%

3 Whole seller 11 22%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 40% of the respondents purchased retail shop, 38%
of respondents purchase through online shopping and 22% of respondents purchasing Vega helmet
from wholesale.

Hence, most (40%) of the respondents purchase Vega helmet from retail shop.

38
 Chart No:13

Purchasing point of Vega helmet

45%
40%
40% 38%

35%
% of the resppondents

30%

25% 22%

20%

15%

10%

5%

0%
Retail shop Online shopping Whole seller
Purchasing Point

39
 Table No:14

Respondents opinion about usage of Vega helmet

S.NO PARTICULARS NO. OF PERCENTAGE

RESPONDENTS

1 Long drive 20 40%

2 Short drive 10 20%

3 Both long & short drive 10 20%

4 Never use 10 20%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 40% of respondents are using in long drive, 20% of
respondents of using short drive only, 20% of respondents of both long & short drive and 20% of
respondents are not using the helmet.

Hence, most (40%) of the respondents are using long drive.

40
 Chart No:14

Respondents opinion about usage of Vega helmet

45%
40%
40%

35%
% of the respondents

30%

25%
20% 20% 20%
20%

15%

10%

5%

0%
Long drive Short drive Both long & short drive Never use
Usage

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 Table No:15

Respondents opinion about the previous brand of using Vega helmet

S.NO PARTICULARS NO. OF PERCENTAGE

RESPONDENTS
1 Aerostar 20 40%

2 Studds 5 5%

3 Steel Bird 15 30%

4 MPA helmet 10 20%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 40% of respondents are used Aerostar helmet,5%
of respondents of using studds helmet,30% of respondents of using steel bird helmet and 20% of
respondents are using MPA helmet.

Hence, most (40%) of the respondents are using Aerostar helmet.

42
 Chart No:15

Respondents opinion about the previous brand of using Vega helmet

45%
40%
40%

35%
30%
% of the respondents

30%
25%
20%
20%

15%
10%
5%
5%
0%
Aerostar Studds Steel Bird MPA helmet
Previous Brand

43
 Table No:16

Reason for preferring Vega helmet

S.NO PARTICULARS NO. OF PERCENTAGE

RESPONDESTS
1 Safety 15 30%

2 Brand image 5 10%

3 Good quality 20 40%

4 Reasonable price 10 20%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 30% of respondents like safety, 10% of respondents
like for its brand image, 40% of respondents like for good quality and 20% of respondents like
reasonable price.

Hence, most (40%) of the respondents like Vega helmet for its good quality.

44
 Chart No:16

Reason for preferring Vega helmet

45%
40%
40%

35%
30%
% of the respondents

30%
25%
20%
20%

15%
10%
10%
5%
0%
Safety Brand image Good quality Reasonable price
Prefering for Reason

45
 Table No:17

Respondents opinion about recommending the Vega helmet

S.NO PARTICULARS NO. OF PERCENTAGE

RESPONDENTS

1 Yes 40 80%

2 No 10 20%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 80% of respondents are recommended in this
product and 20% of respondents are no recommended in this product.

Hence, Majority (80%) of respondents are recommended this product.

46
 Chart No:17

Respondent opinion Recommendations

70%

60%
60%

50%
% of the respondentsts

40%
40%

30%

20%

10%

0%
Yes No
Recommendation

47
 Table No:18

Reason for purchasing Vega helmet

S.NO PARTICULARS NO. OF PERCENTAGE

RESPONDENTS
1 Comfort 15 30%

2 Design 5 10%

3 Affordable price 10 20%

4 Quality 20 40%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 30% of respondents are purchase for comfort, 10%
of respondents are like design, 20% of respondents are purchase for affordable price and 40% of
respondents purchase for quality.

Hence, most (40%) of the respondents purchase for quality.

48
 Chart No:18

Reason for purchasing Vega helmet

45%
40%
40%

35%
30%
% of the respondents

30%

25%
20%
20%

15%
10%
10%

5%

0%
Comfort Design Affordable price Quality
Reason for Purchase

49
 Table No:19

Respondents’ opinion about changes in the Vega helmet

S.NO PARTICULARS NO. OF PERCENTAGE

RESPONDENTS

1 Yes 20 40%

2 No 30 60%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 40% of respondents are wants to change in Vega
helmet and 60% of respondents are not wants to changes in Vega helmet.

Hence, Majority (60%) of the respondents are not wants to change in Vega helmet.

50
 Chart No:19

Respondents’ opinion about changes in the Vega helmet

70%
60%
60%

50%
% of the resppondent

40%
40%

30%

20%

10%

0%
Yes No
Respondets in any changes

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 Table No:20

Respondent satisfaction level of the Vega helmet

S.NO PARTICULARS NO. OF PERCENTAGE

RESPONDENTS
1 Highly satisfied 15 30%

2 Good 30 60%

3 Dissatisfied 2 4%

4 Neutral 3 6%

Total 50 100%

Source: Primary data

Interpretation

From the above table it is inferred that 30% of respondents are highly satisfied, 60% of
respondents are feel good, 4% of respondents are dissatisfied and 6% of respondents are feel
neutral.

Hence, Majority (60%) of respondents are say that the good.

52
 Chart No :20

Respondent satisfaction level of the Vega helmet

70%

60%
60%

50%
% of the respondents

40%

30%
30%

20%

10% 6%
4%

0%
Highly satisfied Good Dissatisfied Neutral
Satisfaction Level

53
 FINDINGS, SUGGESTIONS AND CONCLUSION

FINDINGS

➢ Majority (56%) of the respondents were male.

➢ Majority (58%) of the respondents were in the group of 18-30 years.
➢ Most (42%) of the respondents were under graduates.
➢ Majority (58%) of the respondents are unmarried.
➢ Most (42%) of the respondents were Private employees.
➢ Most (48%) of the respondents were in the income group of Rs.15000.
➢ Most (40%) of the respondents from the family with 2 members.
➢ Majority (58%) of the respondents from the nuclear family.
➢ Most (44%) of the respondents got awareness on Vega helmet through their friends and
relatives.
➢ Majority (60%) of the respondents say that the good.
➢ Most (40%) of the respondents of say that the affordable.
➢ Majority (60%) of the respondents are expecting offer from Vega helmet.
➢ Most (40%) of the respondents purchase Vega helmet from retail shop.
➢ Most (40%) of the respondents are using long drive.
➢ Most (40%) of the respondents are using Aerostar helmet.
➢ Most (40%) of the respondents like Vega helmet for its good quality.
➢ Majority (80%) of respondents are recommended this product.
➢ Most (40%) of the respondents purchase for quality.
➢ Majority (60%) of the respondents are not wants to change in Vega helmet.
➢ Majority (60%) of respondents are say that the good.

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 SUGGESTIONS

➢ Vega helmet must increase sales doing sales promotion activities, providing awareness,
discounts, etc.
➢ Vega helmet must be advertised more so that people become aware of the products offered
by the company.
➢ Companies may improve its sales promotional activities in order to enhance sale to Vega
helmet.
➢ Discount availability can be improved based on quality.
➢ Try to solve customer problem or complaints to the best of your ability.
➢ The company should give more attention to all the segments.
➢ The companies should come up with some attractive design & safety attract more and more
customers.
➢ The company providing Vega helmet with affordable price range.

55
 CONCLUSION

The study concluded that many students were highly interested to buy Vega helmet. The
primary purpose of this research was to investigate the factors that influence customer satisfaction
in Indian helmet market. The factors with a significant on customer satisfaction are quality, design,
color and handiness. The factors with significant impact on customer loyalty are service after sales,
quality and promotion. This project set out to determine if the Vega helmet would be useful to
publics. It is necessary to look into the new technology on manufacturing of good and large number
of helmets. Possible to future helmet advancement based on current research were also discussed.
There is a constant steam of light weight and new type of helmets being introduced for consumers.
These include good design, ventilation and comfort. Further study is required to note the impact
of such additions on customer expectation, satisfaction and loyalty.

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 ANNEXURE

QUESTIONNAIRE

A STUDY ON CUSTOMER SATISFACTION TOWARDS VEGA HELMET

WITH SPECIAL REFERENCE TO BHAVANI TOWN

1. Gender
a) Male b) Female
2. Age group
a) 18-30 years b) 30-40 years

c) 40-50 years d) Above 50 years

3. Educational qualification
a) School level b) Diploma

c) UG Degree d) PG Degree

4. Marital Status
a) Married b) Unmarried
5. Occupational status
a) Government employee b) Private employee

c) Agriculture d) Students

6. Monthly income
a) Below Rs.15000 b) Rs.15000 -30000

c) Rs.30000-45000 d) More than Rs.50000

7. Family size
a) Up to 2 members b) 2-3 members

c) 3-4 members d) More than 5 members

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8. Family type
a) Joint family b) Nuclear family
9. How do you get awareness about Vega helmet?
a) Internet b) Friends & Relatives

c) Advertisement d) Others

10. What is your opinion about the quality of Vega Helmet?

a) Excellent b) Good

c) better d) Bad

11. What is your opinion about the price of Vega Helmet?

a) Moderate b) Affordable

c) Costly d) Low

12. Do you expect any discount/offer for Vega Helmet?

a) Yes b) No
13. Where do you purchase for this product?
a) Retail Shop b) Online

c) Whole seller d) Others

14. When do you mostly use Vega Helmet?

a) Long drive b) Local Area

c) High ways d) Never use

15. What was your previous brand before using Vega Helmet?
a) Aerostar b) Studds

c) Steel Bird d) MPA Helmet

16. Why do you like this brand?

a) Safety b) Brand image

c) good quality d) Reasonable price

58
17. Do you recommend the Vega Helmet to others?
a) Yes b) No

18. Why do you purchase VEGA products?

a) Comfort b) Design

c) Affordable price d) Quality

19. Do you expect any changes in the Vega helmet?

a) Yes b) NO
20. What is your Opinion about satisfaction about Vega Helmet?
a) Highly satisfied b) Good

c) Dissatisfied d) Neutral

21. You Give Any Valuable Suggestions.........................

59
 BIBLIOGRAPHY

Reference Books

➢ Philip Kotler and Kevin Lane Keller. Marketing Management. Pearson Education Itd,
12e, 2007.
➢ Rajendra Nargundkar, Marketing Research, TMH, 3e, 2008

Websites:

➢ www.vegahelmets.com.
➢ https://vegaauto.com
➢ https://www.instagram.com/vegahelmets/?hl=em
➢ https://www.scribed.com
➢ https://www.linkdin.com/companny/vega-helmets-india/
➢ https://www.quora.com

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