Professional Documents
Culture Documents
Assignment on
UIAMS
South Campus, Behind P.U. Alumni House, Sector 25, Chandigarh, 160014
INTRODUCTION
A smart helmet is a piece of protective head gear which includes tech as a way of making the
rider experience safer and more use-friendly. This might include speakers and microphones
NEED
So, before stating some logical and analytical reasons for the need of our product in the present
time. I would first like to add what me and my team think the need of smart-helmet in the world.
Smart-helmet fall under the category of smart-wearable. Keeping that in mind we know that
today’s generation is well verse with variety of smart tools. For example, the smart phones which
started as luxury item now end up becoming necessity in our daily life. Then came the smart
watches which helped the masses around the globe to monitor the vital components of health.
But there is no such tech which covers most important aspect of human existence which is
prevention of loose of life and also protecting it. Filling this gap of market and taking on this
Now let see how our product will fulfill different types of need. But before doing so let’s briefly
1. Stated needs (this can be explained as what a customer wants from a particular product.)
3. Unstated needs (this can be explained as availability of product and ease of buying
process.)
5. Secret needs (The customer wants friends to see him or her as a savvy consumer.)
Now how our product fulfills all these needs:
1. The smart wearable market is gaining momentum and there are customer looking for
helmets which can provide safety to rider before and after occurrence of a road accident
2. The smart helmet is proven to user friendly and improve rider’s on-road experience, this
4. It is no brainier that such produces like smart-helmet come with a lot of features and
5. After stating all the above needs the smart-helmet give full chance to our customer to act
savvy in front of their friends by telling everyone feature packed new tool they bought
Now let us look at needs with respect to regions around the world:
North America is expected to lead the global market due to rising awareness about the benefits of
smart helmets coupled with stringent government rules for road safety. In the United States,
according to the Occupational Safety and Health Administration (OSHA) standards and Personal
Protective Equipment (PPE) at work norms are projected to propel the product demand in this
region.
Asia Pacific is projected to exhibit the fastest CAGR over the forecast period. This growth is
attributed to rising sales of motorcycles, and increasing awareness about personal safety in
developing nations. In addition, the growth of industrial and manufacturing sectors coupled with
stringent regulations for labor safety will propel the market growth in the next few years.
MODIFICATIONS
Let us first see what is Product Modification. Product Modification refers to the improvement of
the existing products by making necessary changes in the characteristics, nature, size, packing
and colour, etc., of the products so that the changes in demand of consumers may be dealt
effectively. The purpose of the product modification is to maintain existing demand, attract new
So, we as the marketers of smart helmet are proposing a new design for it. The main
modifications include –
1. The casing of the helmet will be made of carbon fibre that will be helpful in making it
more durable.
4. It has a unique noise control system that helps to filter the environmental noise and road
6. The helmet contains fastest Bluetooth connectivity system that helps to accept and reject
7. This smart helmet is adjustable and contains 4 padding options to ensure it fits perfectly
on riders.
In nowadays scenario, many accident cases of two-wheeler are occurred on road causing death.
Such accidents cause intensive head injuries in spite of availability of helmet anywhere,
individuals are not using them for shelter. The system of smart helmet is utilized to avoid motor
bikes accidents and to recognize them at real time in order to maintain safety of human being.
The modifications we are introducing in the helmets will help our customers in many ways. The
GPS enabled helmet with google maps would help them to find their locations easily. The casing
made of carbon fibre makes it more comfortable and durable than the normal helmets.
The main reason of accidents in today’s time is the increasing traffic on roads. One cannot look
both sides at the same time while riding the bike. Therefore, we felt the need of a rear-view
camera. Now there is no need to move your eyes anywhere while you ride. The rear-view camera
will give a 360° view of the road eliminating the blind spots.
There are incidents seen where an individual finds trouble on a road for example when the area
around that road is unfamiliar to the individual. During these trouble times the emergency S.O.S
in helmets will send an emergency alert and the location of that individual to his contacts in
seconds.
As we know Bluetooth was invented to replace wired connections over short distances. This has
enjoy media and engage in communications while riding. The person can accept and reject calls,
get notifications and send messages, all from inside the helmet itself, with a single swipe.
The helmet must be such that its easy to wear and comfortable so that the riding is easy and
smooth. Therefore, we felt the need of making the helmet more spacious, adjustable, long –
MARKETING MIX
equipment industries.
PRODUCT MIX
pricing.
through showrooms.
STP (SEGMENTATION, POSITIONING AND TARGETING) STRATEGY
Market Segmentation
Market consists of buyers and they differ from one or another way. The consumer differs from
their wants, locations, resources, buying attitudes and buying practices. There is not a single way
to segment a market. Through market segmentation, we divide big market into various small
segments, so we can reach easily and do a work effectively and efficiently. Now Segment further
divided into various types and we’ll discuss the segmentation of SMART HELMET in detail.
Geographical Segmentation
Geographical segmentation calls for dividing the market into different geographical units such as
First of all, we promote this product in international market. Now days people have not too much
time. They are busy on their works and they want to reach early on their working location or
home and on any other place. Most of people use bike for reach their destination. Now a days we
saw daily in news about accident on road and most of people lose their lives. So due to that
reason we choose a product i.e., Smart Helmet. The need of these kind of helmet nations like
Demographic Segmentation
Demographic segmentation divides the market into groups based on the variables such as age,
family size, family life cycle, income, occupation, education, religion, race, generation and
nationality. Demographic factors are most popular bases for segmenting customers groups.
Because of consumer needs, wants and usage rates often very closely with the demographic.
Smart helmet on the basis of Demographic segmentation is mostly based on young age group
population those who are from 18-35. Because people of this age group are runs bike very fast.
Psychographic Segmentation
Psychographic segmentation divides buyers into different groups based on social class, lifestyle
and personality characteristics. People in the same demographic group can have very different
psychographic makeups.
Raw material used in Smart Helmet of very high quality so it is also affecting the lifestyle of the
people.
Behavioral Segmentation
Behavioral Segmentation divides buyers into groups based on their knowledge, attitudes uses or
Market Targeting
Market segmentation reveals the firm’s market segment opportunities. Now we must evaluate the
various segments and decide how many and which segment it can serve best.
In evaluating different market segments, we must look at three factors, segment size and growth,
After evaluating different segments, we must decide that which segments and how many
segment it will target. A target market consists of set of buyers who share common needs or
characteristics that we decide to serve. Here our target market is 18-35 years age group because
they have more risk while driving. Here this also need how we target this age group, so we need
After the segmentation and target market we must decide on a value proportion that how it will
create a differentiated value for the targeted segments and what position it wants to occupy in
those segments. A Product’s Position is the way how product is defined by consumers on
important attributes that the place-product occupies in consumers’ minds relative to competing
products. Smart Helmet is different because here we use carbon fiber that makes it more durable.
This Helmet also have a feature of GPS. It has rear view camera which gives 360-degree view of
the road.
Industry Segmentation
Our smart helmets will serve two primary markets, the motorcycle and the recreational vehicle,
or motorized sports vehicles, consumer markets. These vehicles are designed to drive over
rugged terrain such as trails, sand, snow and hills. The most common form of ATV’s and the
ones we’re targeting are four wheelers, dirt bikes and snowmobiles.
Target Market
People will make use of our smart helmets for ethical purposes and of course safety reasons
hence there will be loads of people who will make use of helmets. We will conduct our market
research and feasibility studies and we will have ideas of what our target market would be
expecting from us. We will target a wide range of smart helmet for the following people:
People that engage in sports
Workers who are engaged in dangerous work activities such as construction, mining, riot
Bikers
Cyclists
Canoeist
As a close study reveals that the market has become much more intensely competitive over the
last decade. As a matter of fact, we will have to be highly creative with the designs and market
Positioning
Smart helmets will position as a leader in motorcycle safety, comfort, and technology. We will
be the first helmet of this type to be on the market and will be able to quickly establish ourselves
as industry leaders in the area. We will be very effective when it comes to establishing this
position in a consumers mind due to the fact that is synonymous with safety and high-quality
service. When marketing the Smart helmet our primary focus will be the unique safety service
we provide. The secondary focus will be on the other high-tech features and luxury.
We will conduct a thorough market survey and feasibility studies in order for us to be able to
penetrate the available market and become one of the preferred brands for consumers. We will
hire experts who have good understanding of the industry to help us develop marketing strategies
that will help us achieve our business goal of winning the larger percentage of the available
market
In summary Smart helmets will adopt the following sales and marketing approach to win
customers over:
Introduce our helmets by sending introductory letters alongside our brochure to the
Make use of attractive hand bills to create awareness and also to give direction to our
helmet’s showrooms
Create a loyalty plan that will enable us reward our regular customers