Smart Helmets

GUIDED BY: PRESENTED BY:

HOD: Dr. Lalit Agarwal Sir Vishi Rani
MBA 1st sem.
Contents

 Introduction
 Plan and execution
 Marketing
 Budgeting
 Conclusion
Introduction

 Sometime, People get injured while riding on two-wheeler and that cause them their life.
 There are many reasons for their death. Most common is due to late arrival of Ambulance
and absence of People at the accident site.
 The smart helmet helps to deduct accident and send SOS to Emergency contacts or
Ambulance.
Plan and execution

 A smart helmet is a special idea which makes motorcycle driving safer than before.
 The working is very simple. Bump sensors are placed in different places of helmet which
are connected to microcontroller board.
 When the rider meets an accident it gives immediate information and location of rider by
using GSM Technology and automatically send message to emergency number and
Ambulance.
Budgeting

 The capital required to build the initial 1000 pieces would be Rs.32 lakhs.
 Rs.30,00,000 would be cost of materials used to make the product (at Rs.3,000 per
Helmet).
 Rs.50,000 for advertising in newspapers, colleges, internet and specifically Google ads.
 Rs.50,000 for mechanic work i.e. to assemble all the parts . (Rs.5000 per person for 10
mechanics to assemble 100 pieces each).
 Rs.50,000 for the Software Engineer to develop the Software and the Circuit
 Rs.20,000 for Customer Care i.e. Rs.5,000 each for 4 Employees.
 Rs.30,000 for Engineers to install the Circuit.
 marketing

 During first release we will be targeting metropolitan Cities like new Delhi, Mumbai Kolkata
Bengaluru, Chennai and pune as we have a large number of rider in these cities.
 Target parents- we will pitch the product to parents and show them how they can make their family
ride safely.
 Collaboration and partnership.
conclusion

 The helmets will come in diff. style color, which the customer can choose by matching
with their two wheeler.
 The final cost of helmet would be around Rs.4000-5000.
 This is an extremely desirable, profitable and very smart choice for manufacturers as well
as the customers.
 With this Helmet Rider can be assured a safe ride and in case there is any accident he/she
would get the Medical & Family help asap.
Thank-You