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  • Need Canvas: All Stakeholders Key Stakeholders Needs Pain Points Pics Pain Points

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    Yash Desai
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    The document outlines a product design for the Royal Enfield Classic 350 motorcycle. It identifies key stakeholders as customers, manufacturers, distributors, and employees. Customer needs identified include travel, thrill of riding, being more ecologically friendly and affordable. The target customer segments are young professionals, students, and business professionals aged 20-40 from tier 1 and 2 cities with high incomes. Research identified preferences for a masculine, powerful bike with a durable engine and great performance. Opportunities for Royal Enfield include launching lower-priced models, innovating processes to compete, and reducing weight through research and development.

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    Suryansh_25_Need Canvas1.1

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    The document outlines a product design for the Royal Enfield Classic 350 motorcycle. It identifies key stakeholders as customers, manufacturers, distributors, and employees. Customer needs identified include travel, thrill of riding, being more ecologically friendly and affordable. The target customer segments are young professionals, students, and business professionals aged 20-40 from tier 1 and 2 cities with high incomes. Research identified preferences for a masculine, powerful bike with a durable engine and great performance. Opportunities for Royal Enfield include launching lower-priced models, innovating processes to compete, and reducing weight through research and development.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views1 page

    Need Canvas: All Stakeholders Key Stakeholders Needs Pain Points Pics Pain Points

    Uploaded by

    Yash Desai
    The document outlines a product design for the Royal Enfield Classic 350 motorcycle. It identifies key stakeholders as customers, manufacturers, distributors, and employees. Customer needs identified include travel, thrill of riding, being more ecologically friendly and affordable. The target customer segments are young professionals, students, and business professionals aged 20-40 from tier 1 and 2 cities with high incomes. Research identified preferences for a masculine, powerful bike with a durable engine and great performance. Opportunities for Royal Enfield include launching lower-priced models, innovating processes to compete, and reducing weight through research and development.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Product: Royal Enfield Classic 350

    Need Canvas Designed for:

    Royal Enfield Bike


    Designed by name and Roll no.:

    Suryansh Tiwari, 25
    Modification Date: Version

    All Stakeholders Key Stakeholders NEEDS Pain Points Pain Points Pics
    Customers For Travel Too costly
    Customers Manufacturer Unsafe for riding
    Distributors Thrill of riding Slow pickup
    Distributors Employees More weight
    More ecologically friendly Bad mileage
    Manufacturer Poor service quality
    Affordable Removing of paints
    Suppliers Target Customer
    Safety
    Segments
    Investors Young Generation
    Improve Mental Health
    Business Professionals
    Marketing Students
    Wide range of brand
    Financial Service Providers
    Different varieties available
    Qualitative Research Key
    Persona Easy availability r Findings
    Masculine bike
     Targeting Male bikers in Unlimited customization
    Figure 1 option Powerful Engine
    the age group of 20-40 Durable
    years of age Speed past traffic Great performance
     People mostly with high Good for Status
    annual income.
     People belong to Tier 1 or
    Tier 2 city

    Quantitative Research Key Findings Opportunity GAP identified


    Product level: Need to launch in lower segment range

    Process level: Bring Innovation to be in the competition

    Strategy Level: Reduce the weight of bike and must do R&D

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