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In 2015, the export and domestic market of the Indian organic industry grew by 30%
and 40% respectively. Organic farming has seen a drastic overall development in
almost every crop type due to an increase in awareness of food security and
environmental safety. We also observe that the Health conscious consumers today
will support the growth of the organic agricultural sector in many ways. According to
WHO, the total global organic food market presently is around $37 billion, whereas
the $14 billion market is for herbal plants and medicines alone, this is expected to
reach $5 trillion by the year 2050. According to the International Fund for Agriculture
and Development. India has more than 15,000 certified organic farms. Sikkim, has
75,000 hectares of land under organic cultivation is an organic state. By 2030,
Meghalaya, another northeast state of India, also aims to convert 200,000 hectares of
land into organic cultivation. In Kerala, more than 100,000 farmers are adopting
organic farming practices.
Here are some techniques by which Indian farmers can pursue organic farming
This organic food market in India is still considered to be a very niche market and is
expected to observe wider penetration in this decade. This is evident through the
increasing number of food adulteration cases and Prime Minister Narendra Modi
urging farmers of the country to use sustainable means for farming, on the 75th
independence day of India. This highlights the need for farmers to adopt organic
farming practices to cater the future markets efficiently. The distribution channel of
organic farming has also seen varied growth over the years, through the use of e-
commerce services for health and food products which observed a surge in use and
innovation due to the pandemic, and small kiosks opening in several malls in major
metropolitan cities. Through the rigorous increase in demand and multiple
companies contributing through innovation, The distribution channel of health and
food products is undergoing high expansions. The Indian organic food market was
valued at 68,000 crores in the year 2020 and according to a study by Yes Bank, by
2025 the Indian Organic food business is likely to be Rs 75,000 crores, a manyfold
growth from the current level. The major drivers of the market consist of the rise in
health consciousness amongst the general public after the pandemic. This also
includes the rise in disposable income of consumers, as the country continues to
observe economic growth in the coming years. The Government of India also
provides various financial assistance to farmers who implement organic farming
under various government schemes, and they are set to become a key players in
setting up the organic food market in India.
It becomes very prudent for Indian farmers to realise the market potential of organic
food products, and implement similar organic farming techniques in their agricultural
practices. This would invite financial assistance from the government through various
government schemes, a special segment of crops which can be sold for higher profit
margins for being chemical free and it would replenish the soil health for sustainable
farming in the future.