STATEMENT OF EVALUATION

Alternative Course of Action #1:

Avon Products Inc. must conduct in-depth market research to understand
customer preferences, demographics, and purchasing behavior addressing their
specific needs and desires.

Disadvantages:
1. This would definitely be expensive, since it involves a large scale of
surveys, focusing on certain demographic groups and using rigorous data
analysis tools.

2. Market research is useful to understand existing customer preferences

and behavior, but it does not predict future trends or shifts in the market.

3. Like any other research procedure, this can be time-consuming in terms of

gathering and analyzing market research data, particularly since this will
be carried out using complex methodologies and large sample sizes.
4. It will generate vast amounts of data for Avon, which may overwhelm
decision makers.

5. The uncertainty of conducting market research shows that there may still
be gaps in understanding targeted customer segments or preferences,
despite efforts to carry out a comprehensive survey.