ALIVAR RACHEL M.

BSBA FM IPIL

FINAL EXAMINATION/REQUIRMENT FOR FRANCHISING

BRIEF OVERVIEW OF THE COMPANY

CHAPTER 1

As a leading health, wellness, and beauty retailer in the Philippines with over 900
stores nationwide, Watsons serves close to 20 million shoppers with almost 100
million products sold each month. These products, in turn, contribute a considerable
amount of waste at the end of their life cycle. Recognizing Watsons’ unique position
as a retailer, the SUSTAINABLE CHOICES campaign was introduced with two key
objectives. The first was to encourage suppliers and manufacturers to introduce
more environmentally responsible alternatives. The second was to educate
customers, empowering them with knowledge on how to make eco-conscious
purchase decisions. Watsons has been working to clean up in many ways. Through a
collaboration with Plastic Bank, a social enterprise that collects and recycles plastic
while providing livelihood to registered collectors, customers are able to support
recycling efforts that reduce the number of plastic bottles making their way into the
oceans and landfills.

Our Mission is to dedicated development team works very hard in our own
innovation center to create and source the best materials in the industry. We’re
dedicated to finding and using the finest fabrics, whether that’s the highest quality of
cotton, the softest modal or the most innovative stretch components. As a
manufacturer, we can launch innovative product and maintain a range of prices that
makes us extremely competitive.
We are proud to design and create a complete range of underwear, loungewear and
base layer for the every day men and women, that fits perfectly into their modern
and urban lifestyle. We want every man and woman to feel amazing in their own
skin, from 9 - 5, to the pleasures of nightlife and not forgetting the essential need to
stay active.

Our vision is to bring the best product to the world market and have our brands
recognized as a leader in the premium underwear category. Our desire is to offer
innovative design with the highest level of quality and comfort to discretely
accompany the men and women in all of their movements.

Organizational Structure
Watson Engine Company uses the centralized form of organization structure in the
process of running and managing its operations. The organization structure of the
company is old fashioned and hierarchical in nature that minimizes the influence of
the employees in the running of the organization.
Goals AS Watson brands are purpose driven brands and we proactively strive to
create a better future. As the world’s largest international health and beauty retailer,
we are devoted to connect our brands with our customers, our people and our
suppliers to make the world a happier, healthier and better place together.

The ethical framework this paper will be using to evaluate the morality of the actions
taken by IBM regarding the Watson Health division is the theory of deontology. The
basis of deontological ethics is that “all humans have universal rational duties to one
another, centering on their duty to respect the other’s humanity” (Misselbrook,
2013). Popularized by German philosopher Immanuel Kant in the late 18th century,
the central idea of deontology is that we are all morally obligated to act in
accordance with a set of principles and rules regardless of their outcomes (“Kantian
Duty Based (Deontological) Ethics”, 2013). For instance, if one were to bite into an
apple, a deontologist would determine if eating that apple was morally responsible
by checking if this action broke any laws or rules, whereas a consequentialist would
decide whether eating the apple was right or wrong by weighing the outcomes of
the action.

Location of the Company

A. S. Watson Group, the world’s largest international health and beauty retailer,
announced a Global COVID-19 Survey conducted by WISE in April. Over 22,000
consumers across over 20 markets in Asia and Europe shared their shopping
intentions post-COVID. The pandemic has changed the way consumers shop and live,
with the value of relationships becoming increasingly high. The survey revealed that
all respondents want to get back to retail store and to have human connections
again.

CHAPTER 2

With the advent of technology and its benefit of convenience, people today are
always seeking to achieve the most convenient route on everything, and this include
on shopping. One of the reason why malls are such a big hit is because of them being
a one-stop-shop for all kinds of stores, and the same story applies to Watsons, one
of the leading retail company in the Philippines.

Buy top health& beauty brands at great price at Watsons Philippines. Discover new
products,sales & promotions for skincar,cosmetics and personal care.

Watsons' marketing strategy focuses on creating a strong brand presence through

digital and traditional media channels. They also emphasize customer loyalty and
engagement through loyalty programs, promotional campaigns, and customer
service initiatives.tsons' marketing strategy focuses on creating a strong brand
presence through digital and traditional media channels. They also emphasize
customer loyalty and engagement through loyalty programs, promotional
campaigns, and customer service initiatives.

Our insights show that in addition to seamless online and offline shopping
experiences, customers are more emotionally demanding for relevance and care. As
we continue to be the most-loved brands of our customers, we have to innovate the
way we operate to be more personal with the service we offer in store and further
enhance online personalisation through cutting-edge technology.”
 Chapter 3

Filipinos have always been loyal especially when it comes to the products that make
it to shopping carts. According to a recent study, Filipino consumers said they would
rather buy new products from familiar brands than switch to a new brand.

But more than just loyalty, practicality also plays an important factor particularly for
those from the low-income groups with limited disposable income. They’d rather
pay a bit more on a brand they trust than try something new, such as a private-label
product. Our nation has been faced with an unprecedented hardship as we contend
with the coronavirus pandemic. However, despite the quick adaptions to mandates
and the ever-evolving changes, Watson’s logistics customers continue to ship
products such as food, medical supplies, and other life-sustaining materials. We owe
corporations such as C.H. Robinson, Geodis, and Atalanta Corporation our gratitude.
Throughout this challenging time, the staff at each company has been working on
the front lines of the logistics and shipping industry, and by doing so, they continue
to demonstrate their tenacity and remarkable character by ensuring that the flow of
essential goods persists.

As shipping and transportation companies struggle to manage the pandemic’s

growing impact on their supply chains, these three Watson customers are
implementing sourcing strategies and risk management to combat the challenges so
consumers can still get the goods they need for daily life.This includes businesses like
C.H. Robinson, a global transportation and logistics corporation. They’ve stepped up
in multiple ways, including operations, risk management, and a people-first strategy.
Their initial plan of attack was to optimize the company’s production and distribution
aptitudes of their supply chain with flexible operational capabilities to handle the
changes and adapt to new protocols. Interruption risk management policies have
also been put into place, including monitoring suppliers as well as restrictions on
imports that will impact inventories and regular shipping schedules.
Overall, C.H. Robinson has put the health and safety of its employees and customers
at the top of their priority list. Remote-working arrangements and a clear
communications plan with the staff has kept workers informed. For example, the
company has integrated an information hub online to address frequently asked
questions and to delineate company protocols. The corporation further supports
employees by providing financial relief through a program of offering fuel discounts,
providing meals to truck drivers and essential workers, and by making donations to
the truckers’ financial assistance charity, the St. Christopher’s Fund.

Atalanta Corporation, one of the largest food importers in North America, is also
working through the difficulties to make certain their supply chain carries on as
normal, in order for food stocks to remain available. This includes a higher level of
collaboration to ensure a responsive supply chain. And even though there are many
moving parts involved—consistent daily communication, transparency surrounding
the capability and capacity of suppliers, and how to mitigate holdups—working
together with their partners has been a win-win solution in navigating the
complexities.

We believe that Innovation begins with our staff. By leveraging a younger generation
of talents, we encourage them to explore innovative ideas so that we can foster an
open culture of innovation, making the company more agile for tomorrow.

Members of the Innoteam task force work together to develop insights and ideas
that can help the Group to thrive amidst today’s global commercial challenges. The
task force is a global talent development programme designed to establish a pool of
high performing managers within the Group. Members discuss issues and exchange
ideas on various business projects, and submit their proposals to senior leaders all in
the hopes of helping to drive innovation at AS Watson.

Analysis and Corresponding Plans and ActionsWATSON’S PERSONAL CARE

STORESStrengthsWatson's Personal Care Stores offers a few distinguishing features.
One of the store’sstrengths is its extensive product selection, which provides a wide
range of products forcustomers to choose from. Watson's Personal Care
Stores' other strengths includesustained sales growth and a large number
of chain stores in Malaysia and othercountries. Watson's Personal Care
Stores' also offers customers internet services.Consumers may quickly acquire
things, which is quite convenient for them. Aside fromthat, Watson's Personal Care
Stores offers exclusive member perks to customers whoregister for a Watson VIP
Card, which allows them to receive prizes based on thenumber of points they
have accumulated for their purchases.Watson’s Personal Care Stores will maintain
and continue to develop new strategies tokeep our competitive advantage. Exploring
new trends in the beauty industry will keepthe demand for our products. Continuous
collection of feedback and suggestions fromconsumers will make them feel heard
and valued for their opinions. Understanding thembetter will help us in dealing with
our potential weaknesses to increase their satisfactionand boost loyalty.
OpportunityWatson's Personal Care Stores’ major opportunity is it is in a health and
beauty
careindustry. People nowadays are increasingly concerned about their looks
andappearance, prompting them to purchase more beauty care items. Another
opportunityis that the health and beauty care business has plenty of new goods on
the way. Thosefresh future products will aid to lure customers to Watson's Personal
Care Store forpurchases. Watson's Personal Care Stores has a desire for more
locations, which is achance to improve Watson's service rate and increase profits.
Watson's Personal CareStores will be able to introduce appropriate mobile apps on
platforms such as 'AppStores' on smartphones. Customers may simply
identify the locations of Watson'sPersonal Care Stores and stay up to date on
Watson's specials and goods by doing so.Consumers can also use the apps to get
health and beauty advice, play related games,and download e-coupons.As consumer
values and expectations shifted due to the changes brought by innovationand the
pandemic that affected a lot of sectors, our brand will adapt to the current trend
in beauty and wellness. Virtual try-on is one of the beauty trends currently adapted
byother brands.We can explore and conduct research and development
out of thistechnology to turn this opportunity into our strength.
WeaknessWatson's Personal Care Stores' biggest flaw is that the products
they sell aren'tspecifically branded or well-known in the market. Consumers
looking for brandedproducts are unlikely to purchase anything from
Watson's Personal Care Stores.Furthermore, Watson's Personal Care Stores'
restricted area for product assortmentcould be a problem, as it will make
customers feel uncomfortable as they look forproducts. Watson's Personal
Care Stores' drawback would be the non-changingpromotion they offer.
Consumers will not be drawn to Watson's Personal Care Stores bythese constant
deals presented over a long period of time. Aside from that, Watson'sPersonal Care
Stores' lack of training employees could be a problem. Staff that lacktraining cannot
serve their clients well and this will make them feel uncomfortable withstaff standing
next to and gazing at them when they choose the products.To resolve the problem in
the current issue revolving around our customer relationship,a re-training program
should be conducted. Reminding the staff regularly aboutcustomer value will
keep the service quality. We will develop an effective marketingstrategy to cater to
and reach more consumers by boosting our social media accountsand hiring
influencers with a good name that will promote our mission statement whichis “to
make customers look good, feel great every day” with our wide range of products.
Threats Watson's Personal Care Stores faces a number of threats, the first
of which iscompetition from competitors such as Guardian Stores and
Facebook Stores. Forexample, if more players or companies enter the industry in
which Watson's PersonalCare Stores previously operated, Watson's Personal Care
Stores' market share will beaffected, and thus reduced. As a result, Watson's
Personal Care Stores' business grossmargin will decline as customers are drawn in by
other players' incentives. Teenagershave recently become more interested in
purchasing and using Korean beauty careproducts. This could be a danger to
Watson's Personal Care Stores, which only sellsKorean.

About Watsons Watsons is Asia’s leading health and beauty retailer, currently
operating nearly 8,000 stores – more than 1,500 of which are pharmacies, in 14
Asian and European markets. Watsons continually sets the standards in the health,
wellness and beauty market. Our promise to customers – LOOK GOOD, DO GOOD,
FEEL GREAT – is something we make happen every day, by going the extra mile, by
bringing smiles to people’s faces, and by providing the best of health, wellbeing,
beauty and personal care in our stores and online. Since 2009, Watsons has been the
No. 1 Pharmacy/ Drugstore brand in Asia*. In Europe, Watsons is also the leading
Health & Beauty retailer in Ukraine. Watsons is the flagship health and beauty brand
of A.S. Watson Group. *Campaign Asia-Pacific/ Nielsen’s “Asia's Top 1,000 Brands”
Online Study 2020 of over 8,000 respondents across 14 markets in Asia Pacific region
Chapter 4
Plan for growth, achieve big goals.

If your business is geared for growth, so too will your franchisees. Make sure you
have the resources and systems in place to support multiple-unit operators. Make
sure your brand’s business plan, marketing, systems, corporate management and
culture are all set up to support franchisee growth.Plan for growth, achieve big goals.

Connect people and encourage conversations for bigger investments.

The best way for prospective franchisees to know whether your franchise
management system will really work for them is to ask. Connect current franchisees
with prospective ones and let them sell your business. Make these conversations
happen, create a list of top performing, trusted, reliable and confident franchisees.
Ask them if they’d like to work on your business development scheme/scheme and
start rolling it out to new and prospective franchisees.

Note: Give your scheme a high profile title so existing franchisees feel privileged to
be part of it. Being part of the scheme will also take up more of their time, so reward
them for this.

A strategy recommendation is a proposed plan of action that must be presented to

management before action is taken. It contains a specific goal, plan of action, and
expected results. Since this task is often sensitive, you must spend enough time to
ensure that it is thorough and accurate.

Here are some of the steps involved when working on a strategy recommendation:

Come up with an outline. Before creating the strategy recommendation, you need
to develop a framework to help you arrange every aspect of the strategy coherently.

Write a summary. Condense the ‘gist’ of the research into a few digestible sentences
to give the reader a quick overview of the document. I would advise you to save this
part last since you will have a better understanding of the plan.

Describe the company. Talk about the history, accomplishments, and services
offered by the company.
Analyze the strategy. Focus on the main weak and strong points of your plan.
Anticipate any possible questions regarding your chosen approach.
Discuss the budget. The management will like to know how much it will cost to
implement the strategy. Enumerate the expected expenses to the last penny.

Review the document. The last thing you want is to submit a strategy
recommendation full of errors to management. Crosscheck every point and make
corrections where necessary.

A strategy recommendation is a proposed plan of action that must be presented to

management before action is taken. It contains a specific goal, plan of action, and
expected results. Since this task is often sensitive, you must spend enough time to
ensure that it is thorough and accurate.

Here are some of the steps involved when working on a strategy recommendation:

Come up with an outline. Before creating the strategy recommendation, you need to
develop a framework to help you arrange every aspect of the strategy coherently.
Write a summary. Condense the ‘gist’ of the research into a few digestible sentences
to give the reader a quick overview of the document. I would advise you to save this
part last since you will have a better understanding of the plan.
Describe the company. Talk about the history, accomplishments, and services
offered by the company.
Analyze the strategy. Focus on the main weak and strong points of your plan.
Anticipate any possible questions regarding your chose approach.
Discuss the budget. The management will like to know how much it will cost to
implement the strategy. Enumerate the expected expenses to the last penny.
Review the document. The last thing you want is to submit a strategy
recommendation full of errors to management. Crosscheck every point and make
corrections where necessary.

Companies are using IBM Watson to grow and transform their businesses in huge
ways that are making a lot of professionals nervous. Instead of writing it off as
“another new supercomputer,” let’s take a look at what actually makes Watson
unique. Watson is a cognitive technology that processes information much more like
a smart human than a smart computer. Rather than thinking humans will be
replaced by a computer, you should realize that this is, in fact, a huge opportunity.

References[edit]
1. ^ "Watsons Expands into Middle East with New Stores Across GCC". A.S. Watson Group Corporate
Website. 27 January 2022.
2. ^ Ray Chan (22 March 2014). "Li Ka-shing sells nearly 25pc of AS Watson to Singapore investment giant
Temasek". South China Morning Post. Retrieved 21 January 2019.
3. ^ Jump up to:a b "Watsons". A.S. Watson Group. Retrieved 24 April 2020.
4. ^ Jump up to:a b Dan Waters (1990). "Hongs Kong's Hongs with Long Histories and British
Connections" (PDF). Journal of the Royal Asiatic Society Hong Kong Branch. 30: 219–256. ISSN 1991-
7295. p. 221
5. ^ Jump up to:a b c Lord, Richard (27 October 2018). "The story of A.S. Watson: from a Hong Kong
pharmacy to world's largest health and beauty group". South China Morning Post.
6. ^ Leung, Carolyn (24 May 1987). "Watson's in Taiwan expansion". South China Morning Post. p. Money
1.
7. ^ "Watson's opens in Macau". South China Morning Post. 3 June 1987. p. Business 2.
8. ^ Browne, Andrew (5 September 1987). "Taiwan – a retailer's dream". South China Morning Post.
p. Review 5.
9. ^ Chung, Lynda (29 May 1991). "Watson to open 200 stores in Taiwan". South China Morning Post.
p. Business 3.
10. ^ "Major expansion for Watson". South China Morning Post. 30 April 1988. p. Business 3.
11. ^ "Watson's to report gains in Singapore". South China Morning Post. 24 October 1993. p. 3.
12. ^ Faison, Seth (17 April 1989). "Watson's comes home with new Beijing store". South China Morning
Post. p. Business 12.
13. ^ "Who We Are". Watsons Philippines. Retrieved 27 May 2023.
14. ^ "First Watsons Store Opens in Indonesia". A.S. Watson Group. 13 January 2006.
15. ^ "Hong Kong's Watsons dives into Vietnam's crowded beauty market". Nikkei Asian Review.
Retrieved 14 September 2020.
16. ^ "Watsons Opens its First Store in the Middle East at The Dubai Mall".
17. ^ "Watson's new centre opened". South China Morning Post. 28 April 1983. p. Business 1.
tsons' marketing strategy focuses on creating a strong brand
presence through digital and traditional media channels. They
also emphasize customer loyalty and engagement through
loyalty programs, promotional campaigns, and customer
service initiatives.tsons' marketing strategy focuses on
creating a strong brand presence through digital and
traditional media channels. They also emphasize customer
loyalty and engagement through loyalty programs, promotional
campaigns, and customer service initiatives.tsons' marketing
strategy focuses on creating a strong brand presence through
digital and traditional media channels. They also emphasize
customer loyalty and engagement through loyalty programs,
promotional campaigns, and customer service
initiatives.tsons' marketing strategy focuses on creating a
strong brand presence through digital and traditional media
channels. They also emphasize customer loyalty and
engagement through loyalty programs, promotional
campaigns, and customer service initiatives.tsons' marketing
strategy focuses on creating a strong brand presence through
digital and traditional media channels. They also emphasize
customer loyalty and engagement through loyalty programs,
promotional campaigns, and customer service
initiatives.tsons' marketing strategy focuses on creating a
strong brand presence through digital and traditional media
channels. They also emphasize customer loyalty and
engagement through loyalty programs, promotional
campaigns, and customer service initiatives.tsons' marketing
strategy focuses on creating a strong brand presence through
digital and traditional media channels. They also emphasize
customer loyalty and engagement through loyalty programs,
promotional campaigns, and customer service
initiatives.tsons' marketing strategy focuses on creating a
strong brand presence through digital and traditional media
channels. They also emphasize customer loyalty and
engagement through loyalty programs, promotional
campaigns, and customer service initiatives.tsons' marketing
strategy focuses on creating a strong brand presence through
digital and traditional media channels. They also emphasize
customer loyalty and engagement through loyalty programs,
promotional campaigns, and customer service
initiatives.tsons' marketing strategy focuses on creating a
strong brand presence through digital and traditional media
channels. They also emphasize customer loyalty and
engagement through loyalty programs, promotional
campaigns, and customer service initiatives.tsons' marketing
strategy focuses on creating a strong brand presence through
digital and traditional media channels. They also emphasize
customer loyalty and engagement through loyalty programs,
promotional campaigns, and customer service
initiatives.tsons' marketing strategy focuses on creating a
strong brand presence through digital and traditional media
channels. They also emphasize customer loyalty and
engagement through loyalty programs, promotional
campaigns, and customer service initiatives.tsons' marketing
strategy focuses on creating a strong brand presence through
digital and traditional media channels. They also emphasize
customer loyalty and engagement through loyalty programs,
promotional campaigns, and customer service
initiatives.tsons' marketing strategy focuses on creating a
strong brand presence through digital and traditional media
channels. They also emphasize customer loyalty and
engagement through loyalty programs, promotional
campaigns, and customer service initiatives.tsons' marketing
strategy focuses on creating a strong brand presence through
digital and traditional media channels. They also emphasize
customer loyalty and engagement through loyalty programs,
promotional campaigns, and customer service
initiatives.tsons' marketing strategy focuses on creating a
strong brand presence through digital and traditional media
channels. They also emphasize customer loyalty and
engagement through loyalty programs, promotional
campaigns, and customer service initiatives.tsons' marketing
strategy focuses on creating a strong brand presence through
digital and traditional media channels. They also emphasize
customer loyalty and engagement through loyalty programs,
promotional campaigns, and customer service
initiatives.tsons' marketing strategy focuses on creating a
strong brand presence through digital and traditional media
channels. They also emphasize customer loyalty and
engagement through loyalty programs, promotional
campaigns, and customer service initiatives.tsons' marketing
strategy focuses on creating a strong brand presence through
digital and traditional media channels. They also emphasize
customer loyalty and engagement through loyalty programs,
promotional campaigns, and customer service
initiatives.tsons' marketing strategy focuses on creating a
strong brand presence through digital and traditional media
channels. They also emphasize customer loyalty and
engagement through loyalty programs, promotional
campaigns, and customer service initiatives.tsons' marketing
strategy focuses on creating a strong brand presence through
digital and traditional media channels. They also emphasize
customer loyalty and engagement through loyalty programs,
promotional campaigns, and customer service
initiatives.tsons' marketing strategy focuses on creating a
strong brand presence through digital and traditional media
channels. They also emphasize customer loyalty and
engagement through loyalty programs, promotional
campaigns, and customer service initiatives.tsons' marketing
strategy focuses on creating a strong brand presence through
digital and traditional media channels. They also emphasize
customer loyalty and engagement through loyalty programs,
promotional campaigns, and customer service
initiatives.tsons' marketing strategy focuses on creating a
strong brand presence through digital and traditional media
channels. They also emphasize customer loyalty and
engagement through loyalty programs, promotional
campaigns, and customer service initiatives.tsons' marketing
strategy focuses on creating a strong brand presence through
digital and traditional media channels. They also emphasize
customer loyalty and engagement through loyalty programs,
promotional campaigns, and customer service
initiatives.tsons' marketing strategy focuses on creating a
strong brand presence through digital and traditional media
channels. They also emphasize customer loyalty and
engagement through loyalty programs, promotional
campaigns, and customer service initiatives.tsons' marketing
strategy focuses on creating a strong brand presence through
digital and traditional media channels. They also emphasize
customer loyalty and engagement through loyalty programs,
promotional campaigns, and customer service
initiatives.tsons' marketing strategy focuses on creating a
strong brand presence through digital and traditional media
channels. They also emphasize customer loyalty and
engagement through loyalty programs, promotional
campaigns, and customer service initiatives.tsons' marketing
strategy focuses on creating a strong brand presence through
digital and traditional media channels. They also emphasize
customer loyalty and engagement through loyalty programs,
promotional campaigns, and customer service
initiatives.tsons' marketing strategy focuses on creating a
strong brand presence through digital and traditional media
channels. They also emphasize customer loyalty and
engagement through loyalty programs, promotional
campaigns, and customer service initiatives.tsons' marketing
strategy focuses on creating a strong brand presence through
digital and traditional media channels. They also emphasize
customer loyalty and engagement through loyalty programs,
promotional campaigns, and customer service
initiatives.tsons' marketing strategy focuses on creating a
strong brand presence through digital and traditional media
channels. They also emphasize customer loyalty and
engagement through loyalty programs, promotional
campaigns, and customer service initiatives.tsons' marketing
strategy focuses on creating a strong brand presence through
digital and traditional media channels. They also emphasize
customer loyalty and engagement through loyalty programs,
promotional campaigns, and customer service
initiatives.tsons' marketing strategy focuses on creating a
strong brand presence through digital and traditional media
channels. They also emphasize customer loyalty and
engagement through loyalty programs, promotional
campaigns, and customer service initiatives.tsons' marketing
strategy focuses on creating a strong brand presence through
digital and traditional media channels. They also emphasize
customer loyalty and engagement through loyalty programs,
promotional campaigns, and customer service
initiatives.tsons' marketing strategy focuses on creating a
strong brand presence through digital and traditional media
channels. They also emphasize customer loyalty and
engagement through loyalty programs, promotional
campaigns, and customer service initiatives.