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COURSE OUTLINE TEMPLATE

ACADEMIC SESSION: 2020-2021

DETAILS:
Course Code ADMK465 Credit Hours 3 Level 400

Course Title International Marketing

Academic Year 2022-2023 Semester FIRST

Programme Business Administration

B. COURSE INSTRUCTOR(S) DETAILS:
Lecturer Dr Sonal Agarwal

Mobile 00233261109716

Office Email- sonal.mitali@gmail.com

COURSE DESCRIPTION

Students explore all aspects of marketing from a global perspective

to better respond to international opportunities and competitive
situations. Topics include an overview of international marketing;
social, cultural, political, and legal environments; international
market-entry opportunities; planning and managing market entry
strategies and products; global distribution and pricing;
international promotion, sales, and negotiation; and international
market planning.

COURSE OBJECTIVES:

Upon completion of this course, students should be able to:

 Apply the key terms, definitions, and concepts used in marketing with
an international perspective.
 Compare the value of developing global awareness vs. a local
perspective in marketing.
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 Evaluate different cultural, political, and legal environments influencing

international trade.
 Distinguish the advantages and disadvantages Canadian products and
services possess in international marketing in both emerging markets
and mature markets.
 Explain the impact of global and regional influences on products and
services for consumers and businesses.
 Apply basic internationally oriented marketing strategies (total product
concept, pricing, place, and promotion).
 Develop creative international market entry strategies.
 Understand the importance of the Internet for global business.
 Explain the differences in negotiating with marketing partners from
different countries and the implications for the marketing strategies
(4Ps).

COURSE TEXTBOOKS/RECOMMENDED BOOKS:

1. Cateora, P. R., Money, R. B., Gilly, M. C., & Graham, J. L.

(2020). International marketing (18th ed.). New York, NY: McGraw-Hill
Education.
Type: Textbook.: ISBN: 978-1-260-54787-0
2. Notes on LMS

READING/RESEARCH ASSIGNMENTS

Case study practice

COURSE CONTENT IN A WEEKLY FORMAT

WEEKS COURSE CONTENT

Week 1
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Introduction of International Marketing

The Scope and Challenge of International Marketing

Week 2
The Dynamic Environment of International Trade Chapter 2 F - 1/25 The
Dynamic Environment of International Trade & Cultural Dynamics in Assessing
Global Market

Week 3
Cultural Dynamics in Assessing Global Market Chapter 4 W - 1/30 Country Team
Analysis (Group Project) F - 2/1 Culture, Management Style, and Business
Systems
Week 4
The Political Environment: Critical Concern.
The Political Environment: Critical Concern & The International Legal
Environment: Playing by the Rules.

Week 5
Developing Global Vision through Marketing Research

Week 6
MID semester

Week 7
Global Marketing Management: Planning and Organization.

Week 9
Product and Services for Consumers & Product and Services for Business

Week 10
International Marketing Channels

Week 11
Integrated Marketing Communications and International Advertising

Week 12
Presentation
Week 13
Revision
Week 14
Final Examination
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a. Class Attendance - Additional Information

75percent

b. Mid Semester Examination- Additional Information

20 marks written exam
10 marks presentation
5 marks for attendance
5 class participation

c. Final Examination- Additional Information

60 marks

CONTACT THE FOLLOWING IF YOU HAVE ANY COMPLAINT

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Head of Department

Director - Quality
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