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01

WINTER
ComDev in
Template

Economic Sector
02

How Companies
Cope with ICT?
Rule #1 03
• “When the world goes flat, don’t try to
build walls”
• Canon: analog à digital
• PC & laptop user friendly
• DVD and HD output
• Self assembling
Rule #2 04
• “The small shall act big”
• DHL / FedEx
• Outsourcing – Aramex (Middle
East)
• Online tracing & working with
local companies
• Efficiency and effectiveness
Rule #3 05
• “The big shall act small”
• Starbucks
• E-trade
• Self customized (various
options of beverage)
• i-Pod
• i-Tunes
• Freedom to choose songs
Rule #4 06
• “The best companies are the best
collaborators”
• Rolls-Royce
• Working with various
countries
• Singaporean company
Rule #5 07
• “Get X-rayed and sell the results to
customers”
• IBM
• 50 components
• HP proves to be potential
• HP services increase
Rule #6 08
• “Outsource to win, not to shrink”
• LRN
• Expanding its branches at
North Dakota, Los Angeles,
etc.
• Extending the core business
• Partnering big companies
Rule #7 09
• “Outsourcing for idealists”
• Social impact
• Socialpreneurs
• McKinsey consulting firm
• Phnom Penh project
• Economic empowerment
(thecrimson.com)
• Provide a database and put it
online
Reference 10
• Freidman, T. (2006). The World Is
Flat: Updated and Expanded. New
York: Farrar, Strauss and Giroux.

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