Campaign ideas

NIOR ALOE VERA GEL

Anyone can be an influencer (Glossier)
• Although everyone uses social media, it can be quite challenging to stand out and
attract users’ attention. Where big beauty brands can easily afford to hire
renowned beauty influencers who charge a lot of money, it’s not viable for small
businesses to do the same.
• It’s interesting to see that top-tier influencers don’t necessarily translate into
higher sales. Instead, micro-influencers with at least 10k followers have the
highest user engagement rates. What’s interesting to know is that 70% of
millennials’ purchasing decisions are influenced by someone they know.
• This beauty brand sees its customers as influencers. User-generated content does
really well on social media, which is why Glossier regularly features content
(mostly on Instagram) created by its customers, which has helped it build a strong
community of supporters.
• This brand is also known for its social listening skills. It listens to what its clients
say and develops products based on those findings.
Anyone can be an influencer (Glossier)
• SOLUTION: WE CAN ENCOURAGE THE YOUTH TO MAKE INSTAGRAM
REEALS OR TIKTOK VIDEOS AND THE BEST ONES WILL BE FEATURED
ON OUR PAGES. THEY WILL ALSO GET OUR PRODUCT FREE FOR A
LIMITED PERIOS OF TIME!
Coca-cola’s product development strategy

• Coca-Cola has a strategy that is all about the voice of the customer. “If
we embrace where the consumer is going, our brands will thrive, and
our system will continue to grow. This is Our Way Forward,” said then
Coke President and COO James Quincey in 2017. Coca-Cola has
become focused entirely on consumers and what they want from
beverages. As consumer tastes change, for example toward options
with less sugar, Coke is moving with them. In recent years Coke have
rolled out new products in response to consumer demand, from
juices to coconut water, to organic tea. Consumers want beverages
with benefits. Some call for smaller, more convenient packages than
the classic Coke can. Coke’s strategy is to continue to listen to the
voice of the customer and to respond.
Coca-cola’s product development strategy
• SOLUTION: WE CAN DO AN ONLINE SURVEY AND FIND THE MOST
COMMON BENGALI NAMES AD PRINT THOSE ON OUR PACKAGE JUST
LIKE COCA-COLA DID.