REMARKABLE

INNOVATION
PROJECT 2- WATER ACTIVATED LINER
 WHAT IS EYE LINER?
• Eye liner or eyeliner is a cosmetic used to define the eyes. It is applied
around the contours of the eye(s). It is often used to create various
aesthetic effects.
WHAT IS THE USE OF EYE LINER?
• Eyeliners are products that apply color to the area around the eyes to
accent and highlight appearance of the eyes. Eyeliners are used to
emphasize the eyelids and/or to change the perceived shape of the
eyes. They contain special ingredients that apply color where it is
needed in a precise and controlled manner.
 WATER ACTIVATED LINER

• WHAT IS WATER-ACTIVATED EYELINER?

As you can probably guess, cake liner (and all water-activated makeup) is
exactly what it sounds like. In the case of water-activated eyeliners, they're a
product that uses water to transform into a vibrant, pigmented eyeliners.
They work the same way that watercolor paints do!
• WHAT IS NEON LINER?
The highly pigmented Neon liquid liner formula delivers a bold eye
look that is smudge-proof, flake-proof and smear-proof and with no mess
or excess. The formula is vegan-friendly, paraben free and cruelty-free. The
neon pigments react to glow under UV black lights to fluoresce with bright
colour.
Remarkable
Innovation
Team
Research.
• Holographic is a specific term. A holographic item breaks the spectrum of
light and the same fleck of glitter will reflect the whole spectrum of the rainbow.
So a holographic item will show red, blue, green, purple and yellow depending on
how the light hits it. You would hav
• Iridescence is reflective and glittery, but only one color, so it appears to glow.
So a yellow iridescent item will reflect and appear to glow, but will only be yellow
i.e the item with different colors glinting off it it.
• Duochrome is iridescent with 2 colors, usually a metallic pigment in one color
and a glitter in another, for example of the major duochrome eyeshadows most
brands have one that is a brown color from one angle and green from another.
IRIDESCENCE DUO CHROME

HOLOGRAPHIC
 Neon matte shades.
SHADES WE MADE 1.
2.
Neon pink
Ash grey
3. Magenta
4. Grey black.
5. Soft pink
6. Cornflower Blue
7. Neon green
8. Blue
9. Peach pink
10. Brown
11. Lavender
12. White
13. Violet
14. Shocking pink
15. Neon yellow
16. Green
17. Orange
18. Ocean Blue
1. Grey Metallic/ shimmer
2. Golden
3. Deep golden
shades.
4. Black
5. Silver
6. Green
7. Ash
8. Turquoise green
9. Violet .
10. Bronze
11. Peach
12. Purple
13. Orange
14. Smoky violet
15. Burnt green
16. Chestnut brown
17. Pink
18. Burnt golden
19. Blue
 Holographic, duo
These are same shades but gave 2 pictures for
chrome, iridescence
better understanding of the shades.

1. Pinkish orange ( Duo Chrome)

2. Dusty green ( Duo Chrome)
3. Blue and violet (Duo Chrome)
4. Lavender and brown color
shift(Holographic)
5. Smoky Green ( Duo Chrome)
6. Green and gold orange color
shift(Holographic)
7. Gold ( Duo Chrome)
8. Purple and blue color
shift(Holographic)
9. Green and golden color
shift(Holographic)
10. Magenta ( Duo Chrome)
11. Smoky lavender and blue color shift
(Holographic)
• 11 Holographic shades were made. 6 amongst them are duo chrome.
Neon matte shade chosen by Ms. Fahima:
swatch and color.

1. Soft pink
2. Ash grey
3. Magenta
4. Blue
5. Peach pink
6. Green
7. Lavender
8. Cornflower Blue

Remarkable
Innovation
Team
Research.
Shimmer/ Metallic shade
chosen by Ms. Fahima:
swatch and color.

1. Grey
2. Deep golden
3. Green
4. Turquoise green
5. Orange
6. Chestnut brown
7. Pink
Glitter shade chosen by
Ms.Fahima:
Swatch and color.

1. Black
2. Silver
Holographic shade chosen by
Ms. Fahima:
swatch and color.

1. Lavender and brown color

shift(Holographic)
2. Green and gold orange color
shift(Holographic)
3. Gold ( Duo Chrome)
4. Purple and blue color shift(Holographic)
5. Green and golden color
shift(Holographic)
6. Magenta ( Duo Chrome)
 HERLAN EYE LINER SELECTION
PROCESS
EYE LINER Claim: Highly pigmented, shiny effect, matte formula, precise applicator
METALLIC LINER Claim: Long lasting, smudge proof, water proof, matte finish, highly pigmented

Shades selected by Ms. Shade formulation approved

SHADES DEVELOPED Shades sent to R&D Shades received from R&D.
Fahima. and handed over to brand.
48 shades were created by Shade swatches were sent (29.01.2023)
us for eye liner. (25.01.2023) and selected. (25.01.2023)

ALIZA MOHAMMADI APSARA HOSSAIN

REMARKABLE
INNOVATION!
www.free-powerpoint-templates-design.com
 METALLIC/SHIMMER SHADES
PRESENTED TO OTHER BRANDS
(NIOR)

• Purple
• Golden
• Smoky violet
• Ash
• Burnt green
• Violet
• Burnt golden
• Bronze
• Blue
• Peach
 NEON MATTE SHADES PRESENTED
TO OTHER BRANDS (NIOR)

• Neon pink • Violet

• Grey black. • Shocking pink
• Neon green • Neon yellow
• Brown • Orange
• White • Ocean Blue
• Black
 HOLOGRAPHIC,DUO
CHROME,IRIDESCENCE SHADES
PRESENTED TO OTHER BRANDS
(NIOR)

• Pinkish orange ( Duo Chrome) ALSO IN HERLAN

• Dusty green ( Duo Chrome) • Purple and blue color
shift(Holographic)
• Blue and violet (Duo Chrome)
• Smoky Green ( Duo Chrome)
• Smoky lavender and blue color
shift (Holographic)
Shades chosen by NIOR

• Peach • Ocean Blue

• Burnt green • Brown(neon matte)
• Purple and blue color • Blue
shift(Holographic)
• Neon green
• Dusty green ( Duo Chrome)
• Shocking pink
• Brown (metallic)
• White
• Burnt golden
• Black
• Purple
 EYE LINER SHADES REMAINING
AFTER ALL BRAND SELECTION.

• Neon pink • Golden

• Grey black. • Ash
• Violet • Violet
• Neon yellow • Bronze
• Orange • Smoky violet
• Blue
NIOR EYE EYE
LINER SELECTION
LINER Claim: BENCHMARK SET BY BRAND.
PROCESS
METALLIC LINER Claim: BENCHMARK SET BY BRAND

Shades selected by Ms. Shade formulation approved

SHADES DEVELOPED Shades sent to R&D Shades received from R&D.
Fahima. and handed over to brand.
48 shades were created by Shade swatches were sent (29.01.2023)
us for eye liner. (25.01.2023) and selected. (29.01.2023)

ALIZA MOHAMMADI APSARA HOSSAIN

REMARKABLE
INNOVATION!
www.free-powerpoint-templates-design.com
 • What is mascara?
A cosmetic for darkening and thickening the eyelashes.
• What is mascara used for?
Mascaras are pigmented preparations for application to the eyelashes
to make them look darker and longer and to make the whites of the
eyes look brighter by contrast.
 SHADES MADE BY US FOR MASCARA.

• Golden • Shocking pink

• Silver • Lavender
• Green • Neon yellow
• Peach pink • Green
• Soft pink • Violet
• Neon green • Brown
• Blue • White
• Orange • Black

Remarkable Product claim:.

Innovation
23
Team
SHADES CHOSEN
BY MS. FAHIMA
FOR HERLAN
MASCARA.
1. Golden
2. Silver
3. Green
4. Peach pink
5. Neon green
6. Violet
7. Black
Color recommended
by Ms. Fahima to add
in our collection.
1. Plum
2. Deep blue
SHADE ADDED BY
REMARKABLE
INNOVATION
TEAM.
1. Black
 MASCARA SHADES REMAINING
AFTER HERLAN SELECTION.

• Soft pink
• Blue
• Orange
• Shocking pink
• Lavender
• Neon yellow
• Green
• Brown
• White
HERLAN MASCARA SELECTION PROCESS
Mascara claim:

More shade requirement

SHADES DEVELOPED Shades sent to R&D given and added by Nior PD
18 shades were created by team
us for mascara. (14.01.2023) Shades selected by Nior PD
team.

ALIZA MOHAMMADI APSARA HOSSAIN

REMARKABLE
INNOVATION!
www.free-powerpoint-templates-design.com
 DATE WORK UPDATE

25.01.2023 Created 18 Neon matte shades,

19 Metallic/Shimmer shads,
11 Holographic, duo chrome, iridescence shades.

TIMELINE
29.01.2023 Shades selected by MS. Fahima for Herlan.
8 Neon matte shades,
7 Shimmer/Metallic shades,
2 Glitter shades,
6 Holographic, duo chrome, iridescence shades.

16 Mascara shades created.

01.02.2023 6 SHADES CHOSEN BY MS. FAHIMA FOR HERLAN MASCARA.

BLACK COLOR ADDED BY REMARKABLE INNOVATION TEAM.
2 COLOR SUGGESTED BY MS. FAHIMA FOR MASCARA
ADDED TO THE RANGE.

19.03.2023 Remaining Eye liner shades shown to Nior.

11 Neon matte shades,
10 Metallic/Shimmer shads,
06 Holographic, duo chrome, iridescence shades.

Shades chosen by Nior

06 Neon matte shades,
05 Metallic/Shimmer shads,
02 Holographic, duo chrome, iridescence shades.