Brand Kit – Noreen’s Xception Beauty

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Umbrella & Sub Umbrella Umbrella Sub-
Brand Name Brand Sub-
Brand Content Brand Brand
& Essence Tone Colours
Brand & Samples
& & on how to
Architecture Brand Voice Logo Font
Personality use Brand
Type Colours
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Mother Umbrella
Brand Name
Noreen’s Xception Beauty
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Mother Umbrella Brand Name

Noreen’s Xception Beauty

Sub Brand Name

1. Noreen’s Xception Beauty Studio
2. Noreen’s Xception Beauty School
3. Noreen’s Xception Beauty Products
4. Noreen as a personal brand – Global Make-
Up & Beauty Expert
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Brand Architecture
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Brand Essence

Exclusive
Authentic (Real)
Respect

Brand Personality

Confident ( in craft/artistry)
Charismatic
Approachable
Inspiring
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Ownable Brand Idea –

How the client will feel

Noreen’s Xception Beauty world of

possibilities (Studio/School/Products) gives
me the confidence to realize my potential &
makes me feel beautiful inside out.
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Voice and Character of Brand Content

Brand Character: Premium, Authentic, Exclusive, Respectful, Confident yet Approachable, Inspiring

Like this: Enjoy an exclusive Make-up event with a gift of a Facial (worth $ 100) and a customized skin care advice by our internationally acclaimed
Make-up Artist Noreen & her team

Not like: Don’t miss this opportunity of a Free Facial at our Make-up Event. Also get your skin checked with an expert for Free!

Avoid words & imagery which gives ‘budget’ brand image. Like excessive use of work ‘Free’ or ‘Sale’. Once in a while, ‘Free’ & ‘Sale’ can be used
with exclusive imagery balancing the brand’s premium image.

Tone: Personal (Customized), Honest, Informative*

Like This: Serum has a special plant ingredient which penetrates directly into your skin, providing moisture to deepest layer of the skin.
Therefore prepping skin for an effective next step of your skin care regimen. Call us __________.

Not this. Serum is best for your skin. It gives deepest moisture for a Perfect Skin routine. Buy Now at ______________________.

Language: Simple* ( Do’s and don’t’s as mentioned in above two examples)

Purpose: Educate, Engage, Sell* ( Do’s and don’t’s in above two examples)

*Stephanie Schwab, 2011, http://socialmediaexplorer.com/content-sections/tools-and-tips/finding-your-brand-voice/

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Sub brand
1. Noreen’s Xception Beauty Studio
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Sub brand Logo Typo *

Noreen’s Xception Beauty Studio
1. Font Type : Prompt
2. Font Color Codes

*Noreen to work on logo with the logo designer

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Brand Colours

Main Brand Colours – White & Dark Pink

White – reflects authentic, real

Dark Pink – reflects exclusive, luxury, quality

Supporting Colours - Tea Pink, Grey, Black

Tea Pink – nuture, warmth

Colour Code Number shows exact colour

shade. Codes number can be used in any
designing software to get perfect brand
colours
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Noreen’s Xception Beauty Studio *logo is still not finalised

Main Colours – White & Dark Pink will be prominent.

Supporting Colours – White, Black & Tea Pink will be used to add contrast
*Noreen to work on logo with the logo designer
 Sample template how colours can be used 12

Noreen’s Xception Beauty Studio *logo is still not finalised

Main Colours – White & Dark Pink will be prominent.

Supporting Colours – White, Black & Tea Pink will be used to add contrast
*Noreen to work on logo with the logo designer
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About Us
About Us

Welcome to our premium beauty studio featuring exclusive signature South-Asian makeup artistry, hair styling, and beauty treatments adored by
many in Canada and around the world. Our talented and experienced all-women beauty expert team led by Noreen, a globally acclaimed
makeup, hair & beauty expert, offers first-class beauty services in-home, at the venue of choice or in-studio for weddings, red carpet, corporate
events, personal or family photoshoots.

We are a women-only studio, supported by all-women beauty experts, where you will have complete privacy — a perfect respectful ambience for
any hijabi sister.

The Xception Beauty Xperience – Beautiful You Inside Out.

We are a unique beauty studio offering The Xception Beauty Xperience, where you, today's South-Asian woman, feel Beautiful - Inside Out. Feel
empowered! Feel confident!

You walk-in, as a unique person - full of dreams and unparallel potentials. We welcome you with an open heart. Make you feel at home, supported
by our friendly and caring customer service. We connect with you at a human level to know unique 'you.' We provide highly personalized service,
paying close attention to details where it is needed most.

You walk out feeling beautiful, confident & empowered. No self-doubt or guilt! You feel confident to realize your full potential. You feel empowered
to dive into the endless world of possibilities.

Try us for a transforming Xception Beauty Xperience. Book a makeup, hair, or beauty service appointment now at (905) 821-1565.
Xoxo, Noreen
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Instagram Bio

Name: Noreens Xception Beauty Studio

Social Media Handle/Username: @NoreensXceptionBeautyStudio

Bio:
Beautiful You – Inside Out
Premium South-Asian Make-Up | Hair | Beauty
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