Corporate

Presentation
2021
Contents
Our Company Our Expertise Our Fundamentals Sustainability
Then and now Product Categories Our Purpose Our Approach
CPL in numbers Our Technologies Certifications & Regulations Our Projects
Where you can find us Our Trend Sets Our Supply chain Our Responsible Sourcing
Our customers Marketing Resource Beyond CPL
Our Creative Process
Our
Company
Then and now
CPL in numbers
Where you can find us
Our customers
 CPL Aromas is a world leading family-owned fragrance house.
Our We are the world’s largest fragrance only fragrance house.
Company We focus all of our creativity, innovation and energy on making
fragrances that ignite the imagination.

We bring insights and new ideas to help our clients grow their
brands and delight their customers.
 Then and Now

1971 1980s 1990s 2000s 2010s 2020s

Jack’s sons Michael and Barrington hall, Global expansion. More growth (in More innovation The company now
Terry started in Hertfordshire, CPL develops Dubai and Far East) with AromaFusion. operates from 18
‘Contemporary is acquired as facilities throughout and innovation with Rebrand and new sites worldwide with
Perfumers Limited’. the sales & the world. the launch of CPL logo. Sadly Francis over 600 employees.
The first site is acquired creative centre Aromas’ EcoBoost Pickthall, member
in Witham, Essex. as CPL expands technology. of the Pickthall
family tragically
passed away.
CPL In Numbers

150M+
US$
600+ 18
Sales Employees Sites through out
the world.

5 5
Product Production
Categories Sites
PERSONAL CARE I HOME UK I COLOMBIA I UAE I
FRAGRANCE I FINE FRAGRANCE I HONG KONG | SPAIN
HOUSEHOLD I LAUNDRY CARE
Where we are
 • Global Fine Fragrance Brands

Our • Niche Fragrance Brands

Customers
• Consumer Product Brands

• Global And Regional Retailers

• Industrial & Institutional

Our
Expertise
Product Categories
Our Technologies
Our Trend Sets
Marketing Resource
Our Creative Process
 FINE FRAGRANCE
Product The fine fragrance market is dynamic and influential.

Categories We are dedicated to keeping up to date with the latest trends in

ingredients and concepts to provide high quality, innovative
fragrances.

c
PERFUMERY
BESPOKE r
e
trend driven a
t NICHE FRAGRANCES
i
Solid perfume v quality
i
t
EDT
signature scents y SOPHISTICATIO
N
EDP
 PERSONAL CARE
Product The personal care market is fast changing and highly competitive.

Categories We can offer insight and market knowledge to provide on trend

fragrances suitable for our customers products.

body spray FACE CREAM

TREND DRIVEN
S
H
DEODORANT
Shower Gel A
M
P hair conditioner
O
Body Lotion O grooming
products
bar soap
 HOUSEHOLD
Product With major developments in innovation the household fragrance

Categories sector is unrecognisable from even a decade ago. We develop and

test new formulations and technologies that will bring you an
exciting competitive advantage.

A
INNOVATION i MULTI-SURFACE CLEANERS
r
f
Performance r polish
e
driven s
h WASHING UP LIQUID
Specialist cleaners e
n
e TOILET CARE functional
r
s
 LAUNDRY CARE
Product Laundry products are some of the most technologically advanced

Categories products in Household.

CPL’s R&D team look for innovation and test formulations and develop
new technologies that guarantee great product performance.

innovation D
Fragrance longevity
e
Fabric refreshers t
e
r FABRIC CONDITIONERS
detergent gel g
e
n HIGH PERFORMANCE
t
LIQUID DETERGENT
s
stain removers
 HOME FRAGRANCE
Product The home fragrance market has grown and evolved over recent years,

Categories becoming an innovative and trend-driven sector. We can offer insight

and market knowledge to provide on trend fragrances suitable for our
customers products.

r
scented ceramics
o
pot pourri o TREND
m DRIVEN
CANDLES
s
seasonality p
creativity & performance
r
a
REED DIFFUSERS
y
s
nebulisation mood enhancing
R&D
Concepts
 EcoBoost delivers solutions that tackle issues such as allergens,
labelling and environmental concerns.
EcoBoost The key attributes of EcoBoost are:
▪ Caring more by using less
▪ Reduces Cost
▪ Reduce operational volumes
▪ Simplify labelling

Main categories
▪ Air Care
▪ Household Care
▪ Personal Care
 AromaFusion, CPL’s captive ingredients technology, gives
fragrances a unique twist which is vital in the creative world of
AromaFusion perfumery. AromaFusion is available only to CPL Aromas Perfumers.

It offers benefits such as:

▪ Unique fragrance creation
▪ Creates a fragrance signature
▪ Ingredients with impact

Main categories
▪ Fine Fragrance
▪ Home Fragrance
 AromaGuard has been vigorously tested to ensure it is the solution
to malodour issues. AromaGuard offers the following capabilities:
AromaGuard
It offers benefits such as:
▪ Bespoke malodour counteractant solutions
▪ Eliminate bad odours
▪ Refreshing sensation

Main categories
• Air Care
• Laundry Care
• Personal Care
 CPL Aromas’ InsectaGuard is a collection of great fragrances that
offer highly effective insect repellence for on-skin use, thanks to
InsectaGuard their Citriodiol® content.

CPL Aromas’ InsectaGuard has been developed with a partner

company called Citrefine, using their insect-repelling active
material Citriodiol®.
 Fragrance encapsulation technology has become an essential
element of many categories. CPL have spent many years
AromaCore developing AromaCore which offers:

• Encapsulated fragrance technology

• Longer-lasting fragrance performance
• Weeks of perceivable fragrance burst
• Higher creativity
• Improved sensorial experience
• Formaldehyde-free version

Main categories
• Personal Care
• Laundry Care
 To bring some of the most fragrant aromas from Nature into our
everyday life without destroying their source, the biggest fragrance
AromaSpace houses use Headspace technology - CPL Aromas has been doing it
since the 1990s. But now the company is bringing the technology
one step further, by combining it with its Perfumers' expertise to
create a unique set of perfume bases.

• The technology respects and draws inspiration from nature

• It’s a fusion of science, skilful creative perfumery & innovation
• Unique, natural smelling fragrances & perfumery bases
• Flexible to cover most regulations & most applications
• It’s very versatile and can be combined with other technologies
 These innovative sets contain our fragrances which support our customers’
Our Trend requirements, aligned with fragrance trends and the wider industry, while
maintaining our key focus on sustainability.
Sets

Natural Clean Solid

Platform Fragrances Formulations

“Fragrances will have to

continue to adapt to the
growing need for safety,
sustainability and
innovative trends, in all
Biodegradable Upcyled product formulations”
Fragrances Ingredients
 At CPL we are constantly keeping up with the latest information
available, creating marketing resources for our customers, including;

FORECAST CATEGORY OVERVIEWS INGREDIENT TRENDS

Marketing Our bi-annual trends Trends per category Visionary inspiration
magazine
Resources

We have access to sources such as:

Creative Process

INSIGHTS
ACCOUNT MANAGEMENT
EVALUATION
PRODUCT PERFORMANCE
PERFUMERY
PASSION PERFORMANCE MARKETING
NETWORKING

YOU R&D
REGULATORY COMPLIANCE
QUALITY CONTROL
PERSONALITY GLOBAL SOURCING
SUSTAINABILITY
HEALTH & SAFETY
MANUFACTURING
CREATIVE NETWORKS

SHIPPING
CUSTOMER SERVICE
Our
Fundamentals
Our Purpose
Certifications & Regulations
Our Supply chain
 Our Ingredients
Our Quality
Purpose We accept only the best in what we do and innovate constantly.

Responsibility
We do good through our work and contribute to the well-being of society.

Sustainable Mindset
We care about future generations and are committed to preserve our planet’s resources.

Independence
We alone decide our future and our freedom allows us to be truly creative.

Family Pride
We nurture long-term relationships and encourage trust and respect.
 World Wide Compliance
Our • Best practice in Quality, Safety, Health & Environmental Matters (QSHE)
• ISO14001 and ISO9001 & ISO 45001 certified
Fundamentals • Active members of industry bodies such as: RIFM | IFRA | NATIONAL ASSOCIATIONS &
TECHNICAL GROUPS | CTPA/SCS

Quality Assurance
• Automated Manufacturing Systems
• Highly skilled Quality Control experts
• Vigorous raw material/finished product testing
• Consistent Quality

On-Time Delivery
• Modern Manufacturing Sites
• Employ the latest production innovations
• Competitive lead times
Supply Chain
Sustainability
Our Approach
Our Projects
Our Responsible Sourcing
Beyond CPL
 Every day we impact our future, for better or worse and we are striving to
Our become a forward-thinking, sustainable business. We have designed our
approach around four key pillars to ensure we closely link our economic goals to
Approach our responsibility to the planet, our employees and wider society.

ENVIRONMENT: PEOPLE: Improving

Minimising our negative health, safety and
environmental footprint wellbeing of members
across the value chain. within stakeholder
communities

INNOVATION: Driving SOURCING:

sustainable business Optimising
through responsible sustainability across
innovation. our supply chains.
 We are taking action. True sustainability is the work of many and we have
Our dedicated teams that strive to look differently at challenges, break new ground
and challenge the status quo.
Projects Our sustainability strategy consists of 14 ambitious objectives including: 100%
renewable electricity, zero waste to landfill, tripling sales of our EcoBoost
technology and assessment of 100% of suppliers for sustainability
commitments.

(The full list of objectives and progress towards them can be found within CPL’s
latest Sustainability Report)
 CPL believe in long term strategic partnerships with our suppliers. We are
Responsible committed to ensuring our ingredients are responsibly sourced to secure a
stable, sustainable supply. In addition, we are committed to working with as
Sourcing many of our suppliers as possible for greater transparency and to improve
safety, environmental, social and business integrity practices across the board.

Our partnerships with sustainable projects include:

BLACK PEPPER (Sri Lanka)
SANDALWOOD (Sri Lanka)
PATCHOULI (Rwanda)
DAVANA (India)
 We also believe we have a responsibility to share our successes with those less
Beyond fortunate in the world. We commit a proportion of our profits every year to
charitable initiatives, working on a range of projects that are committed to
CPL Aromas impacting society for the better.

We are long-standing partners with the Catholic Agency for Overseas

Development (CAFOD) and work with their inspiring teams on a variety of
projects every year. These projects promote long-term, sustainable
development, advocate economic justice and promote peace – regardless of
religion or culture – helping some of the most vulnerable communities in the
world.

We are also co-founders of the College of Fragrance for the Visually Impaired
(COFVI) in Mumbai, which provides employment opportunities to the visually
impaired in India’s fragrance industry.
Our Formula
We bring success to our customers
through Innovative fragrances,
outstanding service and a human touch.

Our Essence
Infusing happiness through scents.
Thank You
LET’S CREATE TOGETHER