PRODUCT AND BRAND

MANAGEMENT
Yaasir Mithagre 2101820045
Wakas Ansari 2101820085
Shakir Bagban 2101820103
Imad Ukaye 2101820112
Amaan Mukati 21018200
Mohammad Khatimiti 2101820100
 MARC PRIVATE LIMITED
• MARC is an Inidan personal care brand that specializes in body-care.
• Our products always cater for the needs of our consumers, who place a great
deal of faith in us.
• Reliability and quality are our most important values.
Existing Products:
• Marc Perfumes
• Marc Body Lotion
• Mark Shower Gel
 SWOT ANALYSIS
STRENGTH
• Incredible humidity absorption
WEAKNESS
capacity.  Only an urban market phenomenon.
• High differentiation factor due to  Deodorants market is highly
factors like humidity absorption, dual competitive and hence limited scope to
fragrances in single pack. increase market share.
• Good distribution, promotions, and
campaigns for luring customers.

OPPORTUNITY THREAT
 Expand in more varieties to make  Competition from Premium segment
presence felt. deodorants like axe, Garnier, set wet
 Eventually tie up with hotel chains and etc.
large organizations.  Customer retention difficult a new
brands launch regularly.
 USP
• Our product would be offered in 150 ml pack
• The design of the product would be attractive.
• The U.S.P. of our product “Alister” would be that, Stay
protected all day long with Marc Alistar deodorant.

SLOGAN
Like No Other
PRODUCT PICTURE COMPANY LOGO
 SEGMENTATION
PHYSYCOGRAPHI
GEOGRAPHIC DEMOGRAPHIC
C
→Middle Aged →People who prefer to
→Indians use deodorants and
→Male those who do not

→Middle Age Working

→Urban People Group →Attitude and belief
→Job Professionals
 4 P’s
PRODUCT
• The primary focus of Marc has always been to understand its customer’s needs and
preferences which vary with the time and hence, Marc always keeps coming up with
different products range and varieties to tap the customers’ needs in the best manner.
• The major product line in its marketing mix is perfume and body lotion under which
there are multiple fragrances like Chocolate, Kilo, Hot Fever, Vice etc.
• Along with it, Marc is also expanding its product base and coming up with new
product lines which includes Marc deodorant.
• Along with the product and its quality, Marc has also focussed on the packaging of its
products by making it distinctive (metallic bottles of different shapes and sizes) and
attractive.
 4 P’s
PRICE
• Marc along with providing a different type of products has also focussed on its pricing thus
proving a perfect range of products under various price ranges.
• Pricing always plays an eminent role in making the brand popular, and if done strategically, it
also sets aside the brand from its competitors thus giving the brand a cutting edge.
• For example, a 150 ml spray is priced at Rs.180 which is quite affordable and gives the
customers an experience without creating a hole in their pockets.
• A margin of 10% would be kept for the wholesalers and a margin of 25% would be kept for
the retailers.
 4 P’s
PROMOTION
• For a brand or a product to reach the odds, it’s not only the product quality that matters but also the
way it is positioned, targeted, projected and promoted.
• In today’s world which is crossing all barriers regarding creativity.
PLACE
• It will be available in every major city of India. We will sell our product at retail outlets,
supermarkets, apparel stores, etc.
• Our product “Alister” would be launched in the national market.
• Strong marketing logistics network, and it relies heavily on location
 Launching A New Product
• A new product, may be called innovation, seems to be necessary due to an enormous number
of factors.
• The dynamic nature of business environment offers only two options – be innovative, or die.
• Marketer has to search for superior ways to meet increasing expectations.
• Those companies fail to respect or respond the need of time have to withdraw from the
market.
• Innovation or new product development directly concerns with firm’s survival, growth, and
development.
• A marketer continuously tries to offer superior product to his consumers.
 SALES TARGET
• A margin of 10% would be kept for the wholesalers and a margin of 25%
would be kept for the retailers.
• The deodorant would be introduced in the market at a price of Rs180.